How to decorate a sushi bar. Opening a sushi bar

So, you decided to open your own business. And most of all you are attracted to the catering sector, in this case, you have thought about a business idea on how to open a sushi bar in a big or small city.

Recently, sushi has been gaining great popularity, and the number of its fans is steadily growing. And you are sure that this investment will pay for itself one hundred percent.

From this article you will find out whether this is true, what pitfalls await a novice entrepreneur, and also get detailed diagram actions, which will allow you to realize your plan and organize a profitable business with minimal loss of time and nerves.

Where to begin?

The first thing any startup starts with is clear and detailed business plan:

• He might be like official and contain a detailed calculation part - in this case, such a business plan may be useful to you when applying to a bank for financing (the cost of such a business plan will be about 10 thousand rubles).

• Or maybe it's enough sketchy– written for personal use.

The main thing is that it simply has to be.

Essentially, a business plan is clear sequence of actions, indicating specific or approximate deadlines for their implementation and calculation of material costs for the implementation of a particular action.

Briefly, the business plan for opening a sushi bar looks like this :

• Registration of individual entrepreneur or LLC;
• Registration with the tax authority;
• Attracting financing (if you do not have enough funds to start your own business);
• Choosing premises for a future sushi bar;
• Obtaining permits from the SES, fire service, etc.;
• Purchase of necessary equipment;
• Selection of service personnel;
• Launching an advertising campaign and attracting first clients.

Registration of IP/LLC

The easiest thing you can do is register as individual entrepreneur. This is the least expensive method. As an individual entrepreneur:

• you can hire employees,
• pay relatively low taxes
• and you have no problems finding it legal address(which is necessary when opening an LLC, although there is a practice of registering at a registered address).

However, it all depends on personal preferences. If you want to be the founder of an LLC, or plan to subsequently sell your business, then it is, of course, better to register an LLC. Everything here is individual.

Procedure for registering an individual entrepreneur

The process of registering an individual entrepreneur is very simple:

Option 1. Personal presence.

You collect a package of documents and go with them to the tax office at the place of registration. In total, you will have to visit the tax office 2 times - when submitting documents for registration and when they are ready;

Option 2. Convenient.

Use the “My Business” Internet service to automatically prepare a package of documents, print them and take them to the tax office. In a few days the individual entrepreneur will be registered. Subsequently, this service can help you solve the problem with accounting without hiring an additional employee for this - which is quite convenient;

Option 3. Budget and simple. Submit documents for registration of individual entrepreneurs through the tax service website.

Let's go to Federal Tax Service website, carefully fill out all fields, select OKVED codes(Take this carefully - changing activity codes and additionally entering them later, firstly, is not free, and secondly, it is long and tedious!):

• 55.30 “Activities of restaurants and cafes” - main type of activity;
• 55.4 “Activities of bars”;
• 55.52 “Supply of public catering products.”

Next, the system automatically generates a receipt for payment of the state duty (In 2014, the fee is 800 rubles) - you can print and pay for it at the nearest bank branch, or pay immediately online (even from a mobile phone account), and that’s all. Voila! After some time, you will receive a letter to the email specified during registration, which will indicate the date, time and tax authority, where you can get ready-made documents.

After 4-5 days, you can come to the specified tax office with your passport and its copy, as well as the original receipt for payment of the state duty or a printout from the Internet bank (if you paid through the Internet bank).

When, if you have chosen the simplified tax system, then be sure to take two completed application forms with you.

The tax office will give you the following documents:

• OGRNIP
• Extract from the Unified State Register of Individual Entrepreneurs
• USRIP record sheet
• Notification of registration individual at the tax authority
• Notification of registration of an individual with the territorial body of the Pension Fund of Russia
• Notification of assignment of statistics codes (from Rosstat)

(The last 2 documents may not be issued immediately, and you will have to receive them later.)

Total cost on self-registration Individual entrepreneur: 500 rubles stamp + 800 rubles state duty + 1000 rubles bank account = 2,300 rubles.

Congratulations! Now you are an individual entrepreneur. All that remains is to open a current account, for example, order a stamp and you can move on.

Note. You don’t have to waste your time at all and turn to lawyers who, for a reasonable fee, provide assistance in registering an individual entrepreneur or LLC. Or even buy a ready-made LLC. If your time is valuable to you, then this is a good option.

How to simplify LLC registration

Registering an LLC is a slightly more labor-intensive process.

You can simplify it as much as possible by using the service:

• “My Business”, which will allow you to prepare and print a ready-made package of documents for filing with the tax office.
• or an online document processing service.

Self-registration will take you about a week of time and will cost about 5,000 rubles.

Project financing

On average, to open a sushi bar in a major city you will need about 1.5-2 million rubles, in a small town with a population of up to 700,000 people, you can get by with amounts from 300 to 700 thousand.

If you have this amount, you can skip this point and read from the next one. If not, then let's take a quick look possible options attracting financing:

• Bank loan– consumer or secured by real estate.

It is difficult for a “newborn” individual entrepreneur or LLC to obtain a loan on their own due to the lack of necessary reporting. If you currently have an officially confirmed source of income, then this problem is removed.

And if not? There are several ways to solve the problem - find a borrower(among friends and relatives, provided that they trust you and you know exactly how you will repay this loan), seek help from credit broker(-15-25% of the loan amount, no guarantee that you will receive a 100% loan) or get a loan secured by existing real estate (provided that you have one).

In any case, the loan amount should be calculated according to the principle = the amount that I really need + 15-20% (in case you have no profit for the first couple of months - in order to have something to make payments from).

What if the loan option is not for you?

There is another fairly realistic way to open your own business:

• Attracting an investor.

Both your friends and relatives, as well as people who are serious about investing, can become investors. You can find them on specialized resources - for example, on website "Business Angels". To talk with an investor, you will need your business plan – feel free to arrange a meeting and prove that investing in your business will be beneficial for him.

And finally, option number three:

• Diversification of capital.

In common parlance, you work or have another type of business that will allow you to use profits (salaries) to open a startup. Or maybe you have a deposit of the Nth amount, which brings a stable profit of 6-8% per year?

In any case, with a competent approach to this issue, the profit from starting your own business significantly exceeds it.

Now we have come to the third step - selecting premises, decorating and purchasing the necessary equipment.

Selection of premises

Basic Requirement for a sushi bar - it should be located in a walk-through area and have the possibility of outdoor advertising. Alternatively, you can agree to rent premises in a large mall– there will be sufficient traffic there.

On the other hand, a small sushi bar in a residential area, with the right marketing, can quickly become popular and form its own pool of loyal and regular customers. And you can get additional profit by organizing a sushi delivery service.

Rent price depends:

• from the area of ​​the room,
• its location
• and cross-country ability.

On average, these figures vary between 50 - 120 thousand rubles per month.

The main thing is what attention should be paid when opening a sushi bar, there should not be a large number of cafes and restaurants nearby .

Room area should be from 150 sq.m. (with a ratio of 100 sq.m. for the hall and about 50 sq.m. for the kitchen and utility rooms.)

Search for premises can be done either independently or with the help of a realtor (provided that you are willing to pay for his services.) In principle, the process itself does not present any particular difficulties.

Or you can spend a small amount and use the services of the YouDo service or its analogues. The principle of operation is very simple - you register on the site, place a task with a clear technical specification and wait for responses from the performers. You can either indicate your price for the work or select the “open price” option - in this case, the performers themselves set the price for their services, and you choose.

In any case, keep such services in mind - they can be very useful to you.

Note. Through this service the cost of selecting premises can be 5-10 thousand rubles instead of a monthly rent (standard realtor rate).

Premises design and equipment purchase

This is a rather difficult question that is best left to professionals. You can also order a design project on the already mentioned YouDo or specialized freelance exchanges - in any case, it will cost you less than contacting a specialized design company.

• make repairs to the premises,
• buy furniture and necessary equipment.

Equipment you may need a variety of things - depending on whether the premises you rent have a kitchen work zone, or it will have to be created from scratch.

The required minimum set of equipment is:

• refrigerators
• showcase (sushi case);
• industrial rice cooker;
• beautiful dishes for the sushi bar;
• thermoses for storing boiled rice;
• dishes and household supplies.

The cost of such a set ranges from 60 to 150 thousand rubles.

Costs for renovation and design of premises— from 50 to 200,000 rubles.

For organization of the hall with seating for guests, you will need to purchase tables, chairs, upholstered furniture, a bar counter, an LCD TV, and stations - the cost for this will be from 100 to 200 thousand rubles.

The next stage is obtaining the necessary permits from the SES, etc. You can read more about this.

Recruitment and training of personnel

Permits have been received and the restaurant is ready to open. All that remains is to find staff. You will need:

• Sushi chef (1 or 2, depending on work schedule);
• Waiters (2 to 4 people);
• Administrator - work with cash register machines, selection and training of waiters will fall on his shoulders;
• Cleaning woman.

Finding suitable people is usually quite easy - you can apply job vacancy announcements on sites like job.ru, avito.ru, hh.ru, superjob.ru or even contact a recruitment agency (which will entail additional costs.)

This the most expensive part of the business– few waiters agree to work only for a percentage of sales and tea, the same applies to cooks and administrators.

When hiring, consider the fact that a well-chosen team of employees is not only the face of your business, but also a powerful effective sales tool.

Average, salary costs will be about 150 thousand per month.

Advertising

So, what do you have to spend money on:

• Ordering leaflets + paying for the promoter’s work – from 15 thousand rubles.
• Outdoor advertising – signboards, banners, banners;
• Advertisements in newspapers are optional.
• Ordering booklets and distributing them throughout by mailbox- method of average efficiency, - from 10,000 rubles.
• Advertising in Yandex-Direct or GoogleAdWards – from 15,000 at the launch stage, then from 6-000 rubles per month.
• Website creation – from 15,000 rubles

On the other side, advertising costs will pay off most quickly– a well-run company will attract large orders to you (such as ordering dishes for banquets, business lunches at a sushi bar, birthdays and weddings), and create a constant flow of customers.

Rolls, sushi and sashimi appeared on Russian market more than 15 years ago. Despite the large number of similar establishments and competition, this business does not lose its relevance. To open a Japanese cuisine cafe and calculate the risks and costs of organizing a business, it is necessary to develop a detailed business plan for a sushi bar.

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Services

The sushi bar offers visitors Japanese cuisine and also delivers ready-made orders received through the website or by phone.

Current menu:

• rolls;
• sushi;
• sashimi;
• salads;
• snacks;
• soups;
• hot dishes;
• Dessert;
• vegetarian and lenten dishes;
• beverages.

Relevance

Experts predict a 20% increase in the sushi bar market in 2019. This is because the demand for Japanese cuisine is still growing, outpacing the growth of this type of establishment. At the same time, it is recommended to invest energy in the intensive development of this business, namely, to increase the number of visits to the existing restaurant, instead of opening a second one. Period from 2019 to 2020 will be favorable for participants in the sushi bar market and will give them a chance to accelerate their market share by increasing the efficiency of business management.

Market description and analysis

Experts believe that the expensive niche of the Japanese cuisine market will reach its saturation point in the next couple of years. Establishments of an expensive niche include those where the average bill is 1,500 rubles and above. But the democratic segment (average bill up to 1,500 rubles) is growing exponentially. Potential capacity in large cities such as Moscow and St. Petersburg is about 20%. At the same time, in cities with a population of 250 thousand to 1 million people, the capacity is 30%. In cities with fewer than 250 thousand residents, capacity reaches 60%. Opening a sushi bar in cities with a population of less than 1 million people is beneficial from the point of view of accelerated payback and low competition.

The target audience

Establishments with affordable prices attract:

• students;
• office workers looking for a place to have lunch;
• everyone who wants to order food at home.

More expensive Japanese restaurants attract people over 30, with average income and above.

Competitive advantages

The competitive advantage of your sushi bar will be:

• exquisite design;
• good location;
• a wide range of dishes and drinks;
• availability of delivery;
• promotions and discounts.

Advertising campaign

• leaflets;
• banners and billboards;
• radio mentions;
• television videos;
• advertising on search sites;
• promotion in in social networks such as VKontakte, Odnoklassniki and Instagram;
• holding competitions.

Step-by-step opening instructions

Step-by-step planning for opening a Japanese cuisine cafe includes:

1. Preparation of documents.
2. Rent of premises and choice of interior design;
3. Purchase of equipment and inventory;
4. Interviewing and hiring staff.

Documentation

First of all, you need to register as an individual entrepreneur.

For this you will need:

• passport of a citizen of the Russian Federation;
• application for registration of individual entrepreneurs;
• payment of state duty in the amount of 800 rubles.

After this, inspections are carried out by the fire service and the SES, which will issue documents permitting the establishment to operate.

Room and design

The main point when choosing a room is a convenient location. Analysis of the territory where you plan to open a sushi bar will allow you to make a conclusion in advance about the trafficability. To avoid competition from large Japanese cuisine chains, it is recommended to open points in residential areas and where the number of sushi bars is minimal.

GOST 30389-95 / GOST R 50762-95 stipulates that a sushi bar must have convenient driveways and pedestrian access to the entrance. There should be an information sign on the building. The area adjacent to the enterprise must have artificial lighting in the evening. Areas with garbage disposals must be at least 20 m away from the windows and doors of the sushi bar.

The best places would be:

• places near metro stations;
• close to large business centers;
• close to higher education institutions;
• close to parks, attractions and cinemas;
• in shopping centers.

The inside of the sushi bar should be equipped with:

• water supply systems;
• sewerage;
• ventilation;
• heating;
• electric lighting;
• telephone network.

Services provided by design agencies:

• creation of a design project;
• development of a unique style;
• package of drawings;
• redevelopment of the premises;
• selection of finishing materials;
• selection of furniture and decor;
• assistance in purchasing everything you need.

Don't forget to bring something of your own into the interior. Visitors always remember for a long time restaurants where the owner’s love for his establishment is felt.

Design ideas:

• interesting souvenirs brought by the owner from other countries;
• photographs of employees in wooden frames on the wall;
• unusual lamps;
• aquariums.

The sushi bar can be decorated in different styles.

Sushi bar in art deco style Sushi bar in minimalist style Sushi bar in loft style Sushi bar in modern style Sushi bar in Scandinavian style Sushi bar in national Japanese style

Equipment and inventory

In a Japanese cuisine cafe you will need:

Staff

To open one sushi bar you need:

• 2 administrators;
• hostess;
• 4 waiters;
• 1 cook;
• 2 assistant cooks;
• 2 courier drivers;
• cleaning woman.

Estimated employee salaries:

It is important that the staff is polite and friendly.

Requirements for a sushi bar administrator:

• At least one year of experience in a similar position;
• communication skills;
• HR management skills;
• ability to maintain order in the room;
• ability to decide conflict situations with a visitor;
• Experience working with a cash register.

Requirements for hostess:

• experience;
• friendliness;
• communication skills;
• neat appearance;
• teamwork;
• grammatically correct speech.

Requirements for a waiter:

• communication skills;
• work experience of at least one year;
• knowledge of Japanese cuisine;
• ability to carry on a conversation with a guest.

Chef Requirements:

• three years of work experience;
• recommendations from previous places of work;
• knowledge of Japanese cuisine.

Requirements for a courier driver:

• Availability driver's license category B;
• punctuality;
• responsibility.

All sushi bar employees will need a medical certificate.

Thorough interviewing of job candidates and cooperation with large recruitment agencies will help you hire highly qualified chefs and waiters.

Financial plan

The sushi bar business plan includes a financial plan for the project. This is primarily a calculation of initial investments, monthly costs and income. Based on these indicators, the payback period is calculated.

How much does it cost to open a sushi bar?

The main expense item when opening a sushi bar is renting and renovating the premises. It also takes into account the costs of documentation and equipment purchases.

Regular expenses

Regular costs are calculated monthly and analyzed for adjustments.

Income

Income is calculated monthly based on the number of visitors, deliveries and average bill.

Calendar plan

Compliance with the deadlines of the calendar plan will allow you to open your business in the shortest possible time. The longest stage will be the preparation of documents and repair work.

Risks and payback

All risks in operating a sushi bar can be divided into two groups: external and internal.

External ones include:

• economic crisis;
• emergence of competitors nearby;
• rise in price of raw materials;
• refusal to renew the lease.

The main internal risks of Japanese cuisine include:

• staff turnover;
• low qualifications of personnel;
• equipment breakdown;
• breakdown of rental cars, accidents;
• bad reviews, decreased reputation of the sushi bar.

It is difficult to deal with external risks; they do not depend on the entrepreneur. It is more effective to try to think through ways to solve possible problems before opening a sushi bar. So, in an economic crisis or when competitors appear nearby, the location of the sushi bar will play a big role. Even during a crisis, people continue to go to cafes and restaurants. If the chosen place is very popular, you can lower the prices on the menu and increase discounts, which will not affect your profits too much. This method will also help in the case of competitors.

In cases of rising prices for raw materials and refusal to extend the lease, only concluding a contract for a long period will help.

The payback period according to the business plan is 10 months. If this period has increased, action must be taken.

You will learn what equipment you will need to open your own sushi bar. In what format can such an establishment be opened and how much money will be needed to start? And we are also on real example We'll tell you how to avoid difficulties when starting a business.

Good afternoon, dear readers!

Are you looking for a relevant idea for a catering business? Open your own sushi bar! The implementation of this idea has many formats. Choose the most suitable one and act!

With you is Alexandra Kadyntseva, financial expert of HeatherBober magazine. From the article you will learn how to open your own sushi bar, how much it costs and how to act so as not to go broke.

1. Sushi bar as a business idea - all the PROS and CONS

Sushi and other Japanese dishes are to the taste of Russian consumers. These restaurants are visited by thousands of customers every day; other users order rice and fish dishes to their home or office.

Sushi bars operate in different formats: market with delivery, restaurant, food court. The most promising option is different variations of fast food sushi with delicious dishes and fast service.

Pros of a business idea:

• high profitability;
• quick payback with proper marketing;
• relatively low starting investments;
• simple production technology;
• there is no need to rent a large area;
• stable demand for products.

Minuses:

• high competition;
• high rent;
• the difficulty of selecting qualified chefs for Japanese cuisine;
• seasonality - peak demand for products occurs in autumn and winter periods, in the spring-summer period there is a slight decline.

2. Opening methods

There are several ways to open a sushi bar - on your own, using personal or borrowed funds starting capital or by franchise, that is, by joining an existing restaurant chain interested in expanding and opening new branches.

Let's look at the features of both methods.

On one's own

You yourself determine the format of the establishment, look for a location, enter into a lease agreement, hire staff, decorate the interior, and do advertising.

For a successful start and rapid achievement of profitability, you need a good business plan, competitor analysis, finance for the purchase of equipment and the initial purchase of products. It is advisable to have experience in starting a business and know production technology. You need a “safety cushion” - money for unexpected start-up expenses.

For more information about organizing sushi delivery yourself, watch the video:

By franchise

A franchise is your right to open an establishment under the leadership of the owners of a chain of sushi bars or restaurants that has already proven itself in the market. Such brands already have a recognizable name and a client audience. They are interested in expanding and training staff. By joining such a network, you will receive experience, specialist support and certain guarantees of success.

An example of a company providing franchising services in the restaurant industry is.

The brand is actively developing in the international and Russian markets, is well recognized, and has an effective management strategy. Joining the network is simple: choose the format of the institution that interests you, submit an application, sign an agreement and develop your business.

3. What types of sushi bar are there?

According to restaurant market experts, the current task of catering establishments is to turn going to a restaurant not into a luxury, but into a necessity. Sushi bars cope with this successfully. Several formats of such establishments are used all over the world, the purpose of which is to always be at hand so that a visitor can come in at any time, have a delicious meal, buy their favorite dishes for the road, or have them delivered to their home.

Thus, in addition to the classic restaurant, street, food court, island, and “sushi delivery” formats have appeared. Let's look at each of them in more detail.

Street with waiting area

This is a small room (up to 80 sq. meters) with two entrances, a contact counter for accepting orders, a waiting area and a kitchen. The establishment is focused on a menu with affordable prices, a simple assortment, and fast serving of dishes.

Fast service and delicious food are all that most visitors need

To start an establishment of this format, you will need about 1.8 million rubles. The projected average monthly profit for the year is 209,300 rubles with successful management and good advertising.

Food-Court with Kitchen Factory

A food court with a kitchen is a comfortable small restaurant or showcase with several tables on the territory of a shopping and entertainment center, where visitors order sushi and rolls. Its area does not exceed 30-50 square meters. meters. The structure has several seats, a contact counter for orders, and a kitchen.

Here you can have a snack or take your favorite treats with you

To start a food court you need an amount of 2.4 million rubles. According to forecasts, the average monthly net profit of the establishment for the first year will be 146,000 rubles.

Restaurant with seats and showcases

This is a full-fledged family restaurant with an area of ​​80-120 square meters, located both in the shopping center and in a separate room. The menu includes not only sushi, but also other Japanese dishes and seafood.

The atmosphere of Japan and delicious dishes attract visitors all year round

The emphasis of the restaurant is a cozy atmosphere, high quality service, delicious original dishes. To start a business in this format, you will spend about 3.7 million rubles. Expected profit for the first year is 297,000 rubles. (monthly average).

Island with landing

This is a mini-zone with an area of ​​20-30 square meters. meters with a contact stand, a display case and several seats, as well as a small kitchen.

The purpose of the island is a food market, that is, the sale of ready-made dishes that customers take away or can taste on the spot, sitting at a small counter. The island is located in the passage areas of shopping centers.

Sushi island in the shopping center - an opportunity for visitors to refresh themselves without interrupting shopping and entertainment

The cost of opening the island will be approximately 1.5 million rubles. Expected profit: 290,000 rubles.

Home delivery

An establishment with a small area (up to 50 square meters), a contact desk, a sofa or armchairs for visitors waiting to order, and a kitchen area. Orientation - courier delivery of ready-made dishes throughout the city according to orders on the website.

With the most economical expenses at the start you will spend 250,000 rubles on opening a “point”. With proper management of affairs, such a project reaches zero within 3-4 months of work.

4. How to open a sushi bar from scratch - a detailed guide

Opening your own business is a multi-stage work, consisting of market analysis, drawing up a plan, recruiting personnel, preparing a menu, searching for suppliers, and an advertising campaign.

Choose your sushi bar format and get started.

Step 1. Draw up a business plan

This is a step-by-step guide that shows everything related to launching a catering outlet: from the concept and rationale for its choice, to the list of menu items and marketing strategy. The plan includes a calculation part describing the starting and monthly expenses, the amount of the announced net profit, and the time frame for reaching the break-even point.

Don't know how to write a business plan? There are many samples on the Internet ready-made plans for the restaurant industry. Choose the one closest to your concept and adapt it to your tasks and goals.

Step 2. Register your business

To register a case, register as an individual entrepreneur. OKVED for decorating a sushi bar 56.10 - activities of restaurants and provision of food delivery services. Code 56.10.1 is suitable, relating to the activities of all forms of restaurant business (cafeterias, bars, restaurants), 53.30, 55.4, 55.52, which also regulate activities in the field of public catering.

The optimal tax system for sushi delivery is the simplified tax system or a simplified system. UTII is used to operate the restaurant. If you intend to operate both a restaurant and delivery, use both systems.

In addition to documents to open a business, you will need a license to sell alcohol (if you intend to sell it), permission from Rospotrebnadzor, a conclusion from the SES, and the fire service.

Step 3. Choose a room

The choice of premises is based on the format you use for your business. It is advisable to open a food court, island and street in a shopping center, in public places.

It is advisable to locate the restaurant in that part of the city where the shopping center is concentrated and there are a lot of people every day.

For sushi delivery, the territorial location of the establishment is not so important, since this form of business is associated with the operation of the website and the courier service.

The key factor in choosing a premises for rent is its compliance with fire regulations, SES requirements, safety regulations, and the cost of rent.

Having chosen a premises, try to negotiate with the landlord to reduce the rent for the first 2-3 months.

Many landlords will agree to a price reduction provided an advance payment equals the full monthly rental cost. When drawing up a lease agreement, reflect all the terms of cooperation so that you do not have to deal with an unexpected “change of mood” of the owner of the space.

Step 4. We purchase equipment

I will give an example of purchasing equipment for a small (50 sq. meters) sushi delivery, since among all formats, opening it requires the minimum starting capital:

Step 5. Selecting personnel

To open a small sushi delivery service, you need a small staff of employees: 2 cooks, 2 dispatchers, 2 couriers. Personnel must have sanitary certificates and special clothing. Look for experienced chefs who know the techniques for preparing several types of sushi.

Table of monthly staff costs:

Step 6. Create a menu and purchase products

Ask your chefs to prepare all the types of sushi and rolls they know. Invite your friends or family members to choose the most delicious ones. The key to the success of any establishment is delicious cuisine, so you must be confident in the quality and taste of the dishes. As you gradually master the market and customer demand, you will add or remove some dishes from the list.

To organize uninterrupted supply, find 2-3 food suppliers. Constantly monitor the prices and range they offer. Suppliers compete with each other. To win in this competition, show them your competitors’ price lists, ask for discounts, check the quality of the products.

Step 7. Launch advertising and wait for clients

Make your own website where customers can view the menu, work schedule, book tables or order food at home. The main thing in online advertising for a sushi bar is spectacular photos of dishes and competent promotion in Yandex and Google.

To do this, you will need SEO optimization of the site: in your region, it should be located on the first page of search results so that customers can easily find you.

Having built up an audience, offer clients bonuses, discount cards, “compliments” from the chef, and closely monitor the quality of dishes and service.

Don’t know what to name the bar and what logo to come up with? Entrust this to professional designers. Among them there are many freelancers who are ready to offer several options at a price quite affordable for a novice entrepreneur.

5. How much does it cost?

Opening a small point for delivering sushi and rolls to your home will cost you 250,000 rubles including all start-up costs. This amount includes rent, cost of equipment, initial purchase of products, advertising, and hiring personnel.

To compare the costs of opening an island with franchised locations:

Add 400,000 rubles as a lump sum contribution to the total amount.

Opening a franchise is more expensive, but this method guarantees the success of the enterprise. Working as a franchise, you can easily overcome all the difficulties that await beginning restaurateurs.

6. Possible difficulties when opening a sushi bar

As a restaurateur starting from scratch, you risk facing the following difficulties:

1. Weak advertising campaign, not attracting the desired number of customers.
2. Ignorance of the market and competition.
3. Difficulties in setting up smooth bar operation.
4. Frequent changes of personnel, difficulties in attracting qualified specialists.
5. Low quality of purchased products.
6. Incorrect menu design.
7. Difficulties with correct preparation of tax reporting documents.

Today, sushi bars are extremely popular among the population of our country, where you can have a great time and taste Japanese cuisine without leaving your own city. Therefore, many entrepreneurs are wondering how to open a sushi bar so that the business can start making good profits.

Stages

In practice, opening a sushi bar, like any other business, requires certain time and financial costs. If you streamline the whole process in theory, you get several stages.

• Choosing the concept and location of the establishment.
• Drawing up a business plan and assessing all costs of starting a business (cost of products and equipment, rent, purchase of furniture, staff salaries, etc.)
• Gathering everyone necessary documents, including licenses for the circulation of alcoholic beverages, if it is included in the sushi bar menu. It is also worth taking care of certificates from the fire service and SES.
• Registering a business with the tax service.
• Selecting premises, purchasing or concluding a lease agreement, interior design, etc.
• Purchase of equipment (rice cooker, thermos for storing rice, sushi case, oven for preparing hot dishes, refrigeration equipment, dishes and other necessary equipment)
• Menu development.
• Recruitment of personnel and registration of a medical record for everyone.
• Searching for product suppliers and concluding agreements with them.

Before you decide how to open a sushi bar and where to start, everything needs to be thought through possible ways attracting visitors. In addition to delicious cuisine and a cozy atmosphere, this can include creative advertising, a spectacular opening, systems of discounts, discounts and other pleasant bonuses.

Important preparation points: choosing a location and assortment

Today there are sushi bars in almost every city in the country, including the smallest ones. Therefore, the first thing to consider when thinking about how to open a sushi bar from scratch and choosing a location for an establishment is competition. It’s good if there is no similar establishment nearby. In this case, the entrepreneur can count on stable income.

It is also worth considering cross-country ability. The best option is a Japanese restaurant with an area of ​​100-160 square meters. m on the territory of a shopping and entertainment center or next to it, as well as near other places with large crowds of people: parks, cinemas, etc. True, the cost of renting premises in the city center will be many times higher than on the outskirts. But the entrepreneur can be sure that his the establishment will definitely pay for itself in 1-2 years.

It is equally important to decide on the assortment. As statistics show, in establishments of this kind, 60% of all orders come from sushi and rolls, 30% from bar revenue, 10% from other dishes (salads, Japanese soups, appetizers). Sets (sushi and rolls in a set) are in great demand, especially among large companies. Usually the price of one set is 7-10% lower than the cost of the same set ordered separately. This is also worth taking into account when creating a menu.

The assortment should largely depend on possible guests. For example, what does it take to open a sushi bar in an entertainment center, where visitors with children often come? It is important to develop the menu in such a way that you want to go to the establishment not only with friends, but also with your child. It is worth thinking about desserts (these can also be Japanese sweets) and drinks.

Staff

Catering cafes are establishments under close supervision of sanitary services. This applies to both compliance sanitary standards in the kitchen, and the health status of employees. Lack of health records, fake documents - all this often causes serious problems for an entrepreneur. That is why this issue deserves special attention.

A separate point is the qualifications of personnel. A sushi chef must, at a minimum, have a certificate confirming completion of the relevant courses. Some restaurants train staff on site. This gives almost one hundred percent confidence in the level of his preparation, but requires additional financial investments.

To get a special oriental atmosphere, many not only create Japanese-style interiors, but also hire staff exclusively with Asian appearance. The number of employees depends on the size of the restaurant. Usually this is a chef, 1-4 sushi chefs, an administrator, a waiter for every 3-4 tables, as well as cleaners and dishwashers.

For those cafes that have sushi delivery as a business, couriers and an order manager (operator) are needed. It is important to determine at what time the delivery will work: around the clock or only during the daytime. In the first case, you will have to increase wages personnel working night shifts. But, as a rule, these costs quickly pay off. This service is very popular among the population, and not every sushi bar provides it.

Sushi bars are at the top of popularity among restaurants. They are full of customers on weekdays and holidays. This is a profitable and stable business with a high return on investment. Within 2 years after opening, with proper business management, such an investment will pay off. Here we will look at how to open a sushi bar.

Business plan

Currently, consumers choose places to eat more and more carefully and with a high degree of demands. The choice is made in favor of places with a high degree of comfort, with good cuisine, with a designer interior and high level service. Therefore, choosing the direction of a catering establishment is a very important aspect of a sushi bar business plan. Today, to add to the list of various cafes, restaurants, pizzerias, you can open a sushi bar. Approximately every large city already has about five sushi bars, and a small city has one, so there is little time left to implement the project.

When drawing up a business plan for a sushi bar, it is necessary to analyze the competitive environment; if there is no establishment of such a plan nearby, then we can assume that there is no competition, and therefore, you can count on a stable profit.

Business feasibility

The feasibility of the project is taken into account based on two factors. The first is that, compared to the initial costs, the profit level of such a sushi bar is much higher. Given the low cost of a simple roll or sushi, in establishments of this type they are sold at prices several orders of magnitude higher. And the second factor is that Japanese cuisine for our people is exotic, foreign and unknown, so there is great interest and demand for it.

Project Description

The project description includes information about the concept of the establishment, its scale and location. Sushi bar with an area of ​​approximately 100 sq.m. with a capacity of 20 places, will require an investment of at least 1.5 million rubles.

Range

A variety of sushi and rolls with all kinds of fish, caviar and vegetables are the main dishes from the sushi bar menu. You can diversify the menu with various Japanese soups, kebabs, noodles, rice with vegetables, and salads of Japanese cuisine. You can also suggest a good choice desserts and drinks and various noble varieties of tea, green, white, black with fruit and flower additives.

Financial part

The financial part of the sushi bar business plan includes the main items of expenses and subsequent income.

Expenses

Opening costs, including repairs, decoration, furniture, equipment, kitchen utensils, will require 1.5 million rubles. Expenses for purchasing food, paying utility bills and others will amount to about 500 thousand rubles, but over time this amount will decrease. Salaries for establishment employees and advertising will also entail ongoing costs.

Project income

The sushi bar, which seats 20, can accommodate a maximum of 60 people daily. The average bill for each visitor is 200 rubles. Monthly income in a large city will average 360 ​​thousand rubles. Net income will be 90 thousand rubles.

A sushi bar is a business project that will pay off slowly but surely. On average, such a project can pay for itself within a year. Opening a sushi bar today is quite profitable and interesting business idea Therefore, in order for a new establishment to be relevant and in demand, it is necessary to get down to business without delay.

How to open a sushi bar

The main income of such bars is the traditional Japanese dish - sushi. In second place in terms of income is the bar, and in third place are additional menu items other than sushi. To ensure that the main source of income does not disappoint the expectations of visitors, you need to take care of experienced staff and providing the kitchen with high-quality fresh products. Personnel, especially chefs and sushi chefs, need to be selected with work experience or take care of quality training and internship.

As a rule, the chef and waiters of a sushi bar are of Asian origin, but experienced chefs of local origin are also no longer uncommon. Asian-looking waiters add a special charm to the establishment. Quality products are a matter of choosing a reputable supplier. All products for the sushi bar kitchen are imported and cannot be supplied by local producers or replaced with local analogues. High-quality sushi requires special rice, seasonings and spices. Fish and seafood must be highest quality and impeccably fresh. The reputation of a sushi bar should not suffer from food poisoning caused by poor quality products. This requires careful control of all deliveries of goods with mandatory tasting.

Entertainment as the best advertisement

An important success factor is the successful location of the establishment. The premises for a sushi bar that generates a stable income should be at least 250-300 square meters, of which 150-200 will be occupied by the restaurant hall and 50-100 will be occupied by the kitchen and utility rooms. The new restaurant needs a fresh renovation and original design of the hall. It is better to entrust the choice of design, selection of furniture and accessories to professionals in this field. Estimated costs for repairs and purchase of furniture are approximately $70 thousand.

Equipment for the kitchen of a sushi bar and dishes are another significant expense item, but you cannot save on it. It is better to immediately purchase high-quality imported dishes and kitchen appliances than to lose income later due to spoiled products or dissatisfied customers. The cost of this purchase will be about $50 thousand.

What else influences the success of an establishment?

Strict quality control must always remain a top priority. Unexpected checks and tastings, control weighings will not allow the staff to relax.

The second rule is an individual approach to clients. In order for the client to return to the sushi bar again and again, you need to issue him a discount card, offer a bonus system, give souvenirs and a balloon to the client’s child.

The third important rule is not to forget about new products. Regularly update the sushi bar menu, follow the innovations of local and foreign colleagues.