Business plan sample nail service. Business plan: nail business from A to Z

In order to look decent, women spend long hours on procedures in beauty salons. But a stylish hairstyle and tan will not be highly appreciated by others without a beautiful manicure, which is why many salons and hand care offices are opening today.

Of course, you can do a manicure at home, but for this you often lack the strength and skills, because the process of caring for your hands is labor-intensive and requires special skills. Therefore, most women, as well as some men, prefer to trust competent manicure specialists.

Despite the large number of nail salons, hundreds of entrepreneurs try themselves in this niche every year. If you are wondering how to open a nail salon, then for your attention we offer a list of recommendations and tips from experienced businessmen this sphere.

Before you run to register your activities with the tax office, sketch out a business plan for a manicure salon. What it will look like, how much money it will require, who will work there. You should have a complete picture of the future project in your head; the “we’ll figure it out as we go along” option will not work here.

After the opening plan has formed in your head, go to register an individual entrepreneur. This registration procedure does not require large investments and waste of time. In addition, taxes on business activities will be lower than in an LLC. It is not at all necessary to hire a lawyer to register; the package of documents is small, and the procedure itself is easy. You will need the services of a lawyer when you have to draw up lease and supply agreements. To do this, agree with a specialist who will provide you with well-executed documents for a fixed fee.

After this, decide on the source of financing for the project: a bank loan, investors or your own savings will become the starting point in the business.

Search for premises

The premises for a nail salon must comply with fire standards and the requirements of the sanitary and epidemiological station. According to them, each workplace must be allocated six to seven square meters, there must be access to a water supply, and all personnel must have sanitary records.

For an average salon with four to five workplaces, an area of ​​sixty squares is enough; they will accommodate manicure tables, a restroom, and a reception desk. The room must have access to the Internet (wi-fi) and there must be a waiting area (sofa, table with magazines and TV). Clients must feel comfortable in the salon, otherwise they will be easily lured away by competitors.

It is necessary to locate your future nail salon in a public place: shopping and business centers, the first floors of high-rise buildings. The premises must have undergone good cosmetic repairs. It may be worth inviting a designer to add some “zest” and personality to the new salon.

Nail salon equipment

The main criteria for choosing equipment are its functionality and reliability. Buying cheap manicure lamps or saving on chairs means burying your business at the first stage. Firstly, the client needs a comfortable place, and secondly, the master needs high-quality equipment for work, otherwise a dissatisfied client will not only leave on his own, but will also tarnish your reputation. In a niche with such high competition, there is no room for mistakes.

In order to offer all possible manicure services, you must purchase:

• quartz sterilizer and thin manicure lamp for standard manicure;
• Fraser for manicure and pedicure;
• paraffin melter for hands;
• professional ultraviolet lamp for nail extension.

In addition to these devices, you will need many more little things: baths, sets of tools for manicure and pedicure, napkins, gloves, cosmetics and consumables.

Remember: When purchasing everything you need, be sure to check the products for compliance. To do this, ask for certificates from sellers.

From furniture you will need: specialized tables for manicures, comfortable chairs for pedicures, a sofa for those waiting, a desk for the administrator, a wardrobe and a safe for documents. In addition, you need to purchase a music system or TV to create a pleasant atmosphere, a coffee table and several hangers.

Remember: The manicure table must be at least 70 centimeters high, otherwise it will not pass sanitary standards.

It is very important to pay attention to the chairs of the craftsmen, in which they spend most of their time. They must be height adjustable and must have a backrest and armrests. Their performance, and therefore the profit of your nail salon, will depend on the choice of chairs for the masters.

Tip: For the safety of manicure services, purchase an ultraviolet sterilizer, with which masters will process their tools.

Staff

Nowadays, there are quite a lot of experienced manicurists and pedicurists, so finding them will not be difficult. The main problem is luring clients, that is, when a master secretly offers a client his services at home for a lower price. In order to avoid this, all negotiations with clients are conducted by the salon administrator, who also monitors the work of the masters and their communication with clients.

Payment from manicurists consists of either a small salary (7-10 thousand) and 10-20 percent of the work done, or only interest, but then their rate is 40-50%. The administrator receives a salary of 15-18 thousand rubles and 2-3 percent of total revenue.

Salon advertising

For successful work nail salon and the fight against competitors at the first stage it is important to allocate an advertising budget. Order a light box so that the sign is visible to passers-by not only during the day, but also at night. Make a sign to display in front of the salon, order flyers with discount coupons, distribute them throughout mailboxes. Run promotions on social networks and give away a free manicure to attract the attention of potential customers. Over time, create discount cards for regular customers, congratulate them on the holidays by email, and give them gifts.

Prices for services

Don’t be afraid to initially set average prices for the services of your salon’s specialists, too low price will scare away reputable clients. Here are approximate prices for manicure and pedicure services:

• Hygienic manicure – 350 rubles;
• Hardware manicure – 400 rubles;
• Children's manicure – 250 rubles;
• Paraffin therapy – 300 rubles;
• Gel manicure (extension) – 800 rubles;
• Manicure correction – 500 rubles;
• Gel manicure removal – 400 rubles;
• Nail modeling – 1200 rubles;
• Coating with medicinal varnish – 100 rubles;
• “French” manicure – 250 rubles;
• Nail polishing – 100 rubles;
• Classic pedicure – 900 rubles;
• Hardware pedicure – 1100 rubles;
• Treatment of fingers and feet – 700 rubles;
• Foot bath – 150 rubles;
• Foot scrub – 100 rubles.

Expenses and income

Table 1.1

One-time expenses.

Table 1.2

Monthly expenses

With an average turnover of a nail salon (4 nail technicians), the monthly income is 450 – 500 thousand rubles. In this case, the payback period for the salon will be from 8 to 12 months.

The manicure business is considered female because they are better versed in the intricacies of the salon, and also follow fashion trends and can adapt in time. If our calculations for opening a manicure salon have convinced you of its profitability, do not put off your dream until tomorrow. Hurry up to draw up your business plan and look for investors. Only brave and determined people can count on running a successful business.

In our time, and in any other time, despite the crisis and various vicissitudes, women and girls always strive to look wonderful. This is why businesses built in the beauty industry are always in demand. Therefore, you can think about how to open a manicure salon even in our difficult times.

Of course, the majority of entrepreneurs involved in this area of ​​​​business are female. But if you are a man, then this is not a reason to give up the idea of ​​opening a nail salon. Now many representatives of the stronger half of humanity help ladies and not only ladies to bring beauty. In the end, you can open a salon for men, although they are less likely to resort to the services of manicurists and pedicurists, nevertheless, well-groomed hands are an indicator of high status for a person of any gender.

Business plan

In order to determine upcoming expenses and calculate the profitability of the business, you need to draw up a business plan for a manicure salon with calculations. First, let's determine the initial investment and monthly expenses for a salon or office for 4 masters.

1. Registration of a form of ownership 800 rub.
2. Equipment and furniture for the salon - about 270 thousand rubles.
3. Room design from 50 thousand rubles.
4. Rent of premises from 30 thousand rubles. per month.
5. Consumables about 35 thousand rubles. per month.
6. Internet and television 3 thousand rubles. per month.
7. Utilities 11 thousand rubles. per month.
8. Treats for clients 1.5–2 thousand rubles. per month.
9. Staff salaries from 50 thousand rubles. per month.
10. Advertising 5 - 10 thousand rubles. per month.
11. Unforeseen expenses 10 thousand rubles. per month.
12. Taxes.

As you can see, it is better to have an initial capital of at least 321 thousand rubles - this is subject to renting premises. If you decide to buy a premises, then the amount, accordingly, should be greater. Monthly expenses will be at least 138 thousand rubles. Taxes must be added to this amount.

With successful placement and good advertising, the turnover of the salon, consisting of four manicurists and pedicurists, will be at least 350 thousand rubles per month. Accordingly, our salon will pay for itself and begin to generate net profit in 3 months, which is a wonderful result. But you need to take into account that at the beginning of the salon’s work, the first 2-3 months, attendance will be lower than expected. But when many clients find out about the existence of the salon, then you can count on a good flow of people. For us, this means that we should not expect payback earlier than in six months.

Paperwork

Before you open a nail salon from scratch, you need to take care of all the paperwork. First, we draw up title documents and register with the federal tax service. It is easier and faster to choose a form of ownership in the form of an individual entrepreneur. To do this, you need to indicate the following code for the all-Russian classification of economic activity - 93.02 - provision of services by hairdressers and beauty salons.

When a girl decides to start her own business, she is often faced with the fact that it is difficult for her to make a choice in favor of one business or another. When the choice is made, the business very often turns out to be too expensive or difficult to implement.

However, there are a number of opportunities that are available mainly to beautiful ladies, are easy to implement and provide a good income. Among them is a manicure business at home. Manicure is the very thing that brings girls not only money, but also pleasure and creative self-realization, and you can literally organize it at home. If you are interested in this idea, now we will tell you how to start a manicure business.

Analysis

Before opening a nail salon at home, you need to calculate the pros and cons. And decide what you need to open a manicure salon and.

Let's start with the positive:

• Popular with men and women;
• Opportunity to develop creativity;
• Availability and ease of implementation;
• Profitability.

The disadvantages of this business are also obvious:

• Huge competition;
• The need for special education: at least courses;
• The problem of competition can be solved either through quality, or through interesting offers and discounts.

Business plan

In addition, a business plan for a manicure salon is needed so as not to miss a single detail. You should start by registering your business. Some craftswomen work from home without registering. Most often, before this they worked in a salon, and now they host former clients and women/men who came as acquaintances.

If you still want to collect everything necessary documents, you will need to obtain a certificate of private entrepreneurship and a certificate of completion of relevant courses. It’s good if you also have the necessary permits and a medical record. Not for reporting purposes, but simply to increase customer confidence in you.

The premises are the most important point of the business plan, but you won’t need to write it down since you are working from your home.

Equipment

Equipment for a manicure salon is not very numerous and expensive.

First of all, you need furniture:

• Table for direct manicure;
• Two manicure chairs - for you and the client;
• An armchair and a coffee table - for guests waiting in line;
• Cabinet or shelves - two storage areas for varnishes, removers, lamps and other equipment.

Then, you should have all the necessary tools:

• Manicure set;
• Sterilizer;
• Ultraviolet lamp for quick drying of gel polish coating;
• Fraser;
• Special brushes for nail designs and French manicure;
• Acrylic, gel polishes, ordinary polishes of different colors, bases, cuticle softeners, manicure and shellac removers and other cosmetic chemicals;
• Tips, false nails, nail stickers, etc.;
• Baths.

It is good to purchase consumables in bulk. Try to negotiate mutual advertising and discounts, look for good and cheap options on websites and in stores. Tip: last season's collections or lines that are almost sold out have the biggest discounts.

Don't save money. A half-dollar varnish from the market will peel off in a day, and your reputation in the eyes of the visitor will collapse. And the tools, in general, must be crystal clear: the introduction of unpleasant diseases has not been canceled.

Staff

It is clear that in a home salon you act as a master. Appearance and behavior must be appropriate so that the client does not doubt for a second: this specialist is a true professional.

To begin with, your appearance and especially the nails should be very well-groomed. This serves as an additional advertisement for the services, since you most likely do the manicure yourself. If you have at least one (or better yet several) courses behind you and a couple of certificates on your wall, this will also raise the prestige of a manicurist. In addition to all of the above, the master must be polite and creative. If the client does not know what pattern she wants to see on her nails, it is you who will have to come up with it and execute it so that the girl is satisfied.

Administrator

In addition to the wizard, you may also need an administrator. This person will answer calls, negotiate with clients, record them, keep records, control the financial part of the issue, maintain Internet resources, constantly update them and communicate with users.

It's good if this person is your relative whom you can trust. This will save you several thousand rubles a month. An administrator is, first of all, a responsible, attentive, and careful person. He must be familiar with a computer, be able to work on the Internet, enter clients into a database, know all the necessary information and be able to answer questions.

Advertising

It makes sense to launch advertising when everything is ready to receive visitors. Make yourself a website and groups in in social networks, create a page on Instagram. The main thing that should be on all these pages is a portfolio and a price list. There should be a lot of photos so that clients can fully imagine how professionally the craftswoman works.

Establish partnerships with other artisans or stores. If advertising of their services is displayed on the website and pages of your manicure salon, they will respond with mutual advertising. It has recently become very popular to offer your services almost free of charge in order to build a portfolio.

The female client pays only for consumables, receives a free manicure, and you receive a photo for presentation and advertising. This always works flawlessly and soon a line of this girl’s friends will line up for you. If the manicure is good, of course. Very interesting view cooperation – with photographers.

If your name appears under a photo of a girl with cool nails, this will again serve as an attractive factor. Make yourself business cards, give yourself a link on special forums. In principle, you can even write reviews for yourself (or entrust this to copywriters). Just be careful.

1. Follow trends in the fashion world. You must have a few options in store from the latest trends that you can offer to your client. If you can say, “This is the manicure Angelina Jolie wore on the red carpet last week,” then even the most expensive design will be approved unconditionally;
2. Always keep a map of polishes and a couple of glossy publications or photos with examples on your coffee table. Let your guests look through them while they wait in line;
3. Before opening a nail salon at home, work in a salon. Experience in the beauty industry is always highly valued;
4. Create a system of bonuses and incentives.
5. Provide additional services, for example, you can offer clients, in addition to manicures, also haircuts.

A home beauty salon is a profitable business, if only because you don’t have to share the proceeds with anyone. It’s easy to organize such a thing, and it’s a pleasure to do it. Competition can ruin your business only if you are not good enough in your profession. If you are truly a master, then no one and nothing will stop your business from flourishing. About others

Every woman wants to be beautiful and look well-groomed. Hands with neat nails play a big role in the final look. In this regard, nail salons will always be popular.

In addition, such services are in demand all year round, and during the holidays the profit doubles. Therefore, if you have accumulated a certain capital, then information on how to open a manicure salon will be very helpful.

Where to begin?

Many may think that with so many competitors it is simply impossible to stay in this market. But if you analyze the quality of the services provided, you still have a chance to organize a good salon and get regular customers. The first thing you need to start with is business registration. To do this, you need to fill out an application for registration of an individual.

It must be given to the administration along with a copy of the passport, code and receipt, which indicates payment of the fee. After receiving a certificate of registration of individual entrepreneurs, you need to register with the tax and Pension Fund. For all this you will need to pay about $250.

Renting a manicure salon with furniture and necessary equipment will significantly save your time and costs. The salon must meet the requirements of the sanitary station. They spell out the following rules: each employee of the salon should have 6 m2, and pieces of furniture should be easy to handle and clean. In addition, there must be a sink in the room for washing hands. And of course, instruments need to be constantly sterilized, for which you will have to acquire a special apparatus. As you can see, the requirements for a manicure salon are not very strict, and there are not many of them, so it will be easy to fulfill them.

Selecting a room

For your salon to be in demand, it is very important that it is located in the right place. For example, it could be a central street, a place where shops or offices gather.

The office will also be popular in residential areas where there are no similar establishments nearby. You can buy a premises to implement your idea, but it is better if you rent it.

In this case, you will save significantly on costs, and if suddenly the business turns out to be unprofitable, you will be able to abandon the rented space. When choosing a room, you need to provide a utility room in which you can store some equipment and materials.

Also keep in mind that it must be transferred to non-residential property. Otherwise, you can “earn” additional problems and worries.

In general, renting a nail salon will cost you about $50 per square meter. To open a salon, you will need to obtain permission from the SES and the fire inspectorate. You may also decide to make repairs that will cost you at least $100.

Necessary equipment

Now let’s figure out how to open a manicure salon and what equipment you will need to purchase. The efficiency of work depends on the selected tools and other devices. All items must be comfortable and of high quality. It is recommended to order equipment from specialized companies.

Today you can see their descriptions and reviews on the Internet on certain sites. In general, you will need to purchase: a manicure table, lamps for nail extensions, special chairs for pedicures, regular chairs, and many other items. It is important not to skimp on materials and tools, since the quality of work and your reputation directly depend on this.

Manicure business and its features

When thinking about how to open a manicure salon, first develop a project for the design and decoration of the salon. In such establishments, oriental motifs are most often used in the design, which help to relax. In addition, you need to take care of comfort.

To do this, you definitely need to be attentive to customers; you can offer them tea or coffee while they are waiting in line. You can also install a TV in the salon so that people can be distracted and entertained. Remember that this is a very important aspect of success - friendly service. If the craftsmen who work for you have some kind of awards and certificates, then be sure to place them in prominent places, which will add solidity and presentability to the establishment.

Salon staff

You have two options:

• hire craftsmen who will work for you and receive wages;
• rent out places for a certain amount.

If you decide to build your business concept on the second option, then it is recommended to additionally hire an administrator who will work at the reception and take orders. He will also ensure that craftsmen do not agree with clients to work from home. Remember that a properly established workflow and competent management are the key to success.

You may have a problem where exactly to look for a nail professional? To solve it, you can use the Internet. Today, many issues are resolved with the help of the World Wide Web. Just don’t hire a person right away; you must evaluate his skill yourself.

To do this, ask him to demonstrate his skills or take him on a probationary period. In addition, you can use a newspaper with advertisements or go to a vocational school where people learn how to do manicures. There you can see how the master works, and then choose the right one for yourself.

1. If business goes well, in the future you can expand the range of services provided and even organize manicure training courses.
2. If you do not have your own funds to organize a salon, then in order to get a loan from a bank, you need to provide a properly developed business plan.
3. Try to organize your business so that your salon provides the maximum number of services related to manicure and pedicure.
4. Try to constantly improve the level of service. To do this, send your craftsmen to various courses to improve their skills.