Car trademark. What do the emblems and names of car brands mean? European car brands

Why do Toyota cars round "heart"? Why did a bull end up on the hood of a Lamborghini? And what is the significance of six stars in the Subaru galaxy? The world of auto heraldry is mysterious and multifaceted... There are so many names of cars in the world that you can get confused. Let's look at the main car brands and their logos.

1) BMW. Let's start with the blue and white nameplate with a black border. Its modest appearance, however, does not prevent it from awe-inspiring everyone who truly values ​​comfort and quality in a car. But few people know that before becoming a benchmark company for the production of driver's cars, bayerisch motoren werke specialized in the production of engines for aircraft. This explains the BMW logo, which depicts a propeller against the sky.

2) MAZDA. Japan in symbols, as always, is superstitious and somewhat abstract: the emblem of cars Mazda brands is a stylized check mark depicting outstretched wings as a symbol of creative flight, tenderness and flexibility. “All this is present in Mazda cars!” the manufacturer assures.

3) . In their interpretation of the Citroen logo, the French completely refuted their traditional sophistication. Andre Citroen started out as a manufacturer gear wheels, and the signature two chevrons mean gear transmission. Unexpected, right?

4) AUDI. In 1899, an inventor named Horch founded the company Horch & Co. For the next ten years it flourished. But the flowering ended in 1909, when Horch built a new 6-cylinder engine. He did this very unsuccessfully and almost bankrupted the company with his invention.

For this, his partners decided to get rid of him and... kicked him out of their own company. And he quickly founded a new Horch nearby, but by a court decision (the partners tried again) it had to be renamed. And since the founder’s last name translated from German means “listen,” Horch turned to the Latin version of this word, resulting in Audi.

And the four rings symbolize the merger of four automobile companies into Auto Union that took place in 1932, saving the brand.

5) . A car monster like Subaru started out in shipbuilding. Its name came from its native company Japanese language and means a group of six stars in the constellation Taurus. They are displayed on the radiator grille of Fuji Heavy Industries cars.

6) . The motto: “Whatever you name a yacht, so it will float” is actively used by the Japanese auto giant Nissan. Everything is simple here! However, like his own Infiniti, the sign of which is a stylized infinity symbol stretching into the distance.

7) . The Maybach logo is interesting. In the entire history of the company, not even 800 cars have been sold, which does not prevent the company from living. Some decipher the two M on the nameplate as Maybach Manufakturen (because each copy is exclusive and assembled by hand), others - as Maybach Motorenbau. In fact, the MM on the nameplate was captured in the history of the Maybach father and son.

8) . U English cars has its own differences, especially typical for brands with great history. This is the presence of wings on the logo and, one way or another, the name of the founder. Illustrative examples- Aston Martin, Bentley, Austin and others.

9) VOLVO. The Swedish car manufacturer Volvo has a Latin name, which means “I roll” (from the verb volvere - “to roll”). Members of the board of directors of SKF supplemented the capacious and memorable name with an original logo - an antique symbol of iron, reflecting the power, reliability and durability of Volvo cars.

On the first car in 1927, the nameplate was accompanied by a stripe that crossed the radiator diagonally. Initially, it held the emblem, and when this was no longer necessary, it became a decorative element.

10) OPEL. The corporate emblem of the OPEL brand car did not appear immediately. At first it was just an inscription, and the lightning bolt in the emblem migrated from the Blitz model, which, in fact, is translated that way.

eleven) . Things are more complicated with the decoding of the Toyota symbol: there are definitely three options here. On the one hand, Toyota mugs can depict the eye of a needle with thread, pointing to the origins of the company’s activities, because it began with the sale of spinning machines. The yen proceeds from this particular business were used to invest in the auto business.

On the other hand, the emblem of a fully “people’s” car can be explained by the image of a globe with parallels and a meridian, as a sign of the scale and prevalence of Toyota cars.

And on the third hand, Toyota Motor Company itself today interprets its ellipses as the heart of the buyer, the heart of the product and the limitless possibilities of the company.

12) . The Porsche emblem is the coat of arms of the German city of Stuttgart. And it itself was built where a stud farm had previously been located.

13) SKODA. The Czech automaker's logo has changed 12 times since 1895. Although often these same replacements were not visible to the naked eye, and today’s SKODA symbol is little different from what was approved 83 years ago: a winged arrow with three feathers. In 1991, an original design solution appeared - the use of black (as a symbol of centuries-old tradition) and green (as a sign of the company’s special attention to protecting nature and the environment).

14) . Chrysler's symbol is the winged wax seal. This is due to the fact that Walter Chrysler's cars were originally produced for the US Postal Service. Daimler Chrysler's long-term partnership ended with "divorce and a maiden name." Chrysler today is returning, so to speak, to its roots, even in terms of the Pentastar logo, which represents a five-pointed star symbolizing the five brands within the concern.

15) MERCEDES-BENZ. Mercedes-Benz marketers decided not to bother with updating the symbol, but simply announced that from November 1, 2007, the branded star logo in print can be seen on top, separately from the name, since “the star is always high.” And Mercedes brand nameplates are one of the most hacked off ones in Russia. And here hooligans and thieves do not miss: they take with them not only “a symbol of power over land, sea and air,” but also about a thousand rubles.

16) DODGE. Today, the “American” Dodge is “walking” more and more confidently along open roads towards the brutality-loving big heart of the Russian car consumer. It inherited its name from the founding brothers Dodge, and the logo in the shape of a ram's head symbolizes the long-thinking gearbox. Just a joke, of course! The ram is here as an example of the assertiveness inherent in cars of this brand.

17). Fundamental China decided not to go far and interpreted its auto dignity in the language of tradition, albeit translated into English: Great Wall cars display a piece of the Great Wall of China.

18) . The history of another American auto brand is long and pointless to retell. It is only worth noting that over a hundred years of life (namely life, not existence - the project was obviously successful), the Cadillac brand logo changed 7 times. It has evolved from a shield with merlettes combined with a tulip wreath and crown, through a V-shaped element (for models V8, V12 and V16) with the same crown, to a “symbol of excellence” inspired by the work of the European geometricist painter Mondrian.

19) . Logic of the "cat" ratio appearance Peugeot cars and the symbol of this brand are evident. And it came from one of the earliest Peugeot models - Lion. But the lion, in turn, was borrowed by the Belforts Inn company from its hometown of Beltford, where the production of cars of this brand began.

20) . As the legend explains, the creation of a car under the Lamborghini brand is purely the result of injured pride. There are many interpretations of this story, but in general they are similar.

Which can reflect the history of the company, emphasize its status and highlight the features of the brand, or not carry any semantic load at all. Cars are no exception. Surely every person has noticed that there is an icon on the front bumper, decorative radiator grille or hood lid of the car, which is the brand logo. As a rule, nameplates are attached to the back: the name of the car make and model. Today we will get acquainted with the most famous logos.

How many car brands are there in the world?

It is simply impossible to give an exact figure - several new car brands appear in the world every year, and there are also brands that are produced directly for the country’s domestic market. The approximate number is 2,000 units. Therefore, there are just as many logos because every brand has its own logo. This article will give you the opportunity to get acquainted with the coolest and most expensive, racing and sports, as well as simple, previously unknown brands of cars and find out in which country these automobile companies were founded.

Sports car brands: emblems and names

Sports cars are not produced for racing on the F1 track, but for driving around the city. These cars are more elegant, stylish, beautiful and fast compared to regular sedans. It's not surprising that they cost more. They are purchased mainly to demonstrate their status, position in society and income level. They are characterized by low ground clearance and a powerful, durable motor.

Such cars are produced by many popular brands in the field of mechanical engineering. But there are companies that directly produce sports cars. These include the Lamborghini Corporation, created by Ferruccio Lamborghini. The brand emblem has a shield-shaped shape, in the center of which the zodiac sign Taurus is depicted. Only 2 colors were used: yellow and black. They were proposed by Lamborghini himself.

The next no less popular name, the emblem of which is familiar to all car enthusiasts, is Ferrari. Like Lamborghini, Ferrari is produced in Italy. Many models are designed for F1 racing. Today it is a fairly expensive brand, but the price is justified by quality and reliability. The logo features a black horse on a yellow background.

Sports cars are also present in the model ranges of other companies, whose logos will also be considered. The most famous brands:

• Jaguar.
• Chevrolet.
• Ford.
• Cadillac.
• Bugatti.
• Mercedes-Benz.
• Volkswagen.
• Nissan.
• Alfa Romeo.
• Porsche.
• Honda.
• Lexus.
• Mazda.
• Audi.
• Aston Martin.

Brands of expensive cars: icons and names

What are the most expensive cars in the world? How can you recognize them by the badge on the bumper? Let's figure it out.

The following companies are among the manufacturers producing the most expensive cars in the world in 2017:

• Bentley.
• Rolls-Royce.
• Hennessey.
• Porsche.
• Ferrari.
• Koenigsegg.
• Lamborghini.
• Bugatti.
• Pagani.

The emblems of some of them are already familiar from the descriptions above. The most expensive car today is the Zonda Revolucion from the Italian brand Pagani Automobili. Its cost is 4.5 million US dollars. The brand logo is quite simple and does not hide any secret. This is an oval with the brand name in the center. Everything is simple, but informative.

The French car brand, whose name is Bugatti, boasts a Veyron model worth more than three and a half million US dollars. The brand logo has an oval shape. Along the perimeter it is decorated with 60 small pearls. The brand name is written in the center, and at the top are the initials of the founder - Ettore Bugatti. The colors used are red, white and black.

Lamborghini Veneno costs 3.3 million dollars. The Agera S model from the Swedish brand Koenigsegg will cost significantly less. It costs only $1.6 million. The logo represents the family coat of arms of the company's founder. This is a blue shield with red and yellow diamonds on it.

Ferrari's Enzo model costs $1.3 million. You should also note the car brand, whose name is Porsche. The 918 Spyder is valued at one million US dollars. The elegant hood is decorated with an emblem in the shape of a shield, in the center of which is a rearing horse. Above it is the inscription “Stuttgart” - the name of the German city, homeland. In the corners there are stripes of black and red and deer antlers. These are elements of the coat of arms of the Kingdom of Württemberg, of which Stuttgart is the capital.

The next brand on the list is Hennessey. The Venom GT model costs $980,000. The logo is also quite simple. On a black background there is a white letter “H”, and around the perimeter is the inscription “Hennessey Performance”.

Looking at the names in the photo, one cannot help but mention the legendary Rolls-Royce. The model, called the Phantom, costs $350,000. The emblem of one of the most expensive car brands in the world is rightfully considered the most elegant: a flying lady, symbolizing speed and lightness. The figure has not changed since 1911, that is, since the founding of the brand. Rolls-Royce also uses another emblem. These are the letters "RR" superimposed on each other. By the way, Bentley also has an emblem symbolizing speed and lightness. It depicts wings with the letter “B” in the center. The list of the most expensive models of this brand includes the Mulsanne worth $300,000.

Racing car brands: logos and names

Let's move on to stamps racing cars, photos with names also deserve attention. As a rule, such cars do not go on public sale. They are “raced” only on specially designed tracks within the framework of sports competitions such as Formula 1 and Grand Prix.

These cars instantly reach speeds of up to 400-450 km/h, are characterized by low ground clearance, elegant body shapes and various sporty bells and whistles. Of course, these are very expensive cars, since their production requires a large number of different expensive materials to create body and interior elements, as well as spare parts. The engine alone can cost several million dollars.

These brands include:

• SSC (Tuatara, Ultimate Aero TT).
• Bugatti (Veyron SS).
• Hennessey (Venom GT).
• Koenigsegg (Agera R, CCX-R).

The SSC brand is the only one in this list, whose logo has not yet been reviewed. The company is young, founded in 2004 in America. The abbreviation translates to Shelby Super Cars. Shelby is the surname of the brand's founder. The logo is an ellipse decorated with the letters SSC.

By the way, thanks to the Tuatara car, SSC can be considered one of the coolest car brands. The photo with the model name shown above allows you to verify this. Tuatara is the world leader in racing cars that reach speeds of up to 443 km/h. Acceleration to hundreds is carried out in just 2.5 seconds. Inside this beauty is a 7-liter V8 engine made of aluminum, which is a must for racing cars.

French car brands

Cars of French brands are distinguished by elegance, style and neat lines. They are exported to many countries and are the choice of the most discerning individuals. Here are famous French car brands - names that everyone knows:

• Bugatti.
• Peugeot.
• Citroen.
• Renault.

Of the brands described above, we have so far only described Bugatti. The Peugeot brand has a rather interesting logo - a lion with its paws stretched forward. The symbolism is borrowed from the flag of the province, on the territory of which the manufacturing enterprise, which is the progenitor of Peugeot, was located. The image was often modified, but it was always a lion: sometimes with an open mouth, sometimes turned in the other direction.

Citroen uses a herringbone as an emblem - two “brackets” located one above the other. In a schematic representation, these are the teeth of a chevron wheel. And everyone knows Renault by its logo, the shape of which visually resembles a rhombus. In the minds of the developers, this is a diamond symbolizing prosperity.

English car brands

Some people think that they only deserve attention. However, unique models are also produced in the land of Foggy Albion. English car brands, the names of which have already appeared in the article, are the embodiment of luxury and individuality.

We have already mentioned Bentley and Rolls-Royce, whose emblems are reminiscent of speed. The list of English stamps also includes:

• Aston Martin - the inscription of the same name enclosed in the wings.
• Jaguar - the emblem represents a jaguar, symbolizing power, speed and strength.
• Mini - like some other car brands, Mini chose to use wings that enclose a circle framing the brand name.
• Land Rover- the logo of one of the Ford divisions (specializing in the production of cars off-road) very simple: oval. This is an oval containing an inscription with the name of the brand.
• Reliant is a symbolically depicted eagle with its wings spread and the letter “R” in the center.
• Caterham - the logo is stylized as the flag of Great Britain, only made in different colors: stripes of yellow, green and white.
• MG is an octagonal sign framed in a red frame, and in the center on a gold background the letters “MG”.
• AC - Like MG, this is an old sports car manufacturer whose logo uses the letters "AC" set in a blue circle, framed by a pale blue frame.
• Rover - the name of the car brand comes from the nomadic people of Rovers, who traveled on ships. Therefore, the emblem represents a ship on a black background.
• Morgan is another sports car brand that uses wings in its logo. They frame a circle that encloses the brand name.
• Bristol - the emblem is based on the coat of arms of the city of Bristol in a black circle.

American car brands with logos

Many cars produced in the USA are very popular all over the world. They are preferred and trusted. Some names of American car brands are well known in Russia. This:

• Buick - the logo has changed several times, now it represents 3 coats of arms in a black circle, each of which symbolizes 3 best creations Buick brand.
• Chevrolet - a simple and well-recognized logo - a golden “cross”, more reminiscent of a bow tie, framed by a silver frame.
• Ford - the essence of the emblem is that it is simple and clearly recognizable. Therefore, to create it, a blue ellipse was used, inside of which is the English inscription “Ford”.
• GMC - General Motor Corporation also uses a simple logo in the form of an abbreviation of the company name.
• Hummer - simple black lettering with the name.
• Jeep - gold letters (brand name), as well as an image reminiscent of a powerful radiator mesh and round headlights.
• Lincoln is a rectangular compass with “rays” pointing to all 4 cardinal directions.
• Tesla is a sword-shaped letter “T”, and on top is a stylized inscription with the brand name.
• Plymouth is a white boat with sails in a black circle.
• Pontiac is a red arrow.
• Cadillac is a symbolic crown framed by a wreath, and below is the brand name.
• Chrysler - the emblem of this brand is a wax seal with wings, in the center of which is the brand name.
• Dodge - an icon framed in a red frame with a silhouette of a bull in the center.

Chinese cars: brands and their logos

China can be called a real giant in the world. We offer names and badges of Chinese car brands (photos of emblems are given above):

• Lifan - stylized blue sails on a white background.
• Landwind is an elliptical ring that encloses a red diamond with a metal "L" in it.
• Changan is a blue circle with jagged edges, inside which is the letter "V" as a symbol of victory.
• Foton is a metal triangle divided by two slanted lines.
• Tianye is an oval, inside of which there are 2 parallel upward lines, similar to steps.
• Roewe is a logo in the shape of a red and black shield, which features 2 lions above the letter "R" in gold color.
• Chery - the logo intertwines the capital letters of the brand name, merging into an “A”, which is supported by the outlines of hands.
• FAW - number "1" with wings on a blue background.
• Great Wall is a stylized tooth of the Great Wall of China, organically inscribed in a circle.
• Brilliance - the company logo intertwines 2 hieroglyphs that speak of beauty and superiority.
• Geely - a stylized wing reaching towards the blue sky.
• BYD is somewhat reminiscent of a modified BMW logo. The black oval contains another one - white and blue, and the brand name is written below.

Japanese car brands

Automakers in this country are breaking all records. Today these are the most popular and sought-after cars. They are of high quality and excellent technical characteristics. List with names of car brands from Japan:

• Toyota is the absolute leader of the Japanese and global automotive industry, whose logo consists of intricate figures of ovals. The point is that, firstly, they form all the letters of the brand name, and secondly, they mean the unity of the company and the client. The transparent background speaks of Toyota's limitless potential.
• Mark X is a model of the Toyota brand, which has its own logo - the letter “X” in an oval.
• Lexus is a division of Toyota with a simple logo - the letter “L” inscribed in an oval.
• Subaru - stars on a blue background, forming the constellation Taurus.
• Isuzu is the brand name.
• Acura - the letter "A" depicted is somewhat similar to a compass enclosed in a circle.
• Daihatsu - stylized white letter "D" on a red background.
• Honda - metal letter "H" enclosed in a square with rounded edges.
• Infiniti - a stylized image of a road leading to infinity.
• Mazda is a circle symbolizing the sun, inside of which is the “winged” letter “M”.
• Mitsubishi - three “diamonds” (red diamonds) touching at the corners.

German car brands and their logos

Let's move on to cars that are no less popular in the world, because German quality is also highly valued.

So, well-known logos of car brands with names originally from Germany:

• Audi - four intertwined metal rings are known today even to a child. They symbolize the companies that once united to create AUDI.
• BMW - since the company was originally engaged in the production of aircraft engines, its logo symbolizes a white propeller against a blue sky framed by a black circle. At the top there is an inscription with the brand name.
• Mercedes-Benz - a star with three rays in a round frame symbolizes the three founders of the company.
• Opel - lightning striking a circle speaks of speed.
• Smart - the letter “C”, symbolizing the compactness of the cars, next to which there is a yellow arrow indicating high technology, and then the brand name.
• Volkswagen - the monogram combines the white letters "W" and "V" on a blue background.

Korean cars and their logos

Cars produced by Korean and South Korean companies are also popular all over the world. This:

• Daewoo - literally translated as "Great Universe", but the logo looks like a seashell.
• Hyundai - the beautiful letter “H” symbolizes a handshake between two people, which means fruitful cooperation between the concern and the client.
• KIA - the logo depicts the brand name enclosed in an oval frame.

Italian and Spanish car brands

Italy is the birthplace of supercars, the fastest and most expensive cars in the world. We have already met some of them in this article. Let's add the following brands to the list:

• Alfa Romeo - on one half of the circle there is a dragon swallowing a man, and on the other there is a red cross on a white background. The circle is framed by a blue frame.
• Fiat - the brand logo represents the company name on a red background.
• Maserati - the logo features a stylized red trident.

In terms of quality, Italian car brands are not inferior to the Spanish Seat.

with logos

The emblems of car brands with names, photos of which can be seen in the collage above, were created by Russian automobile companies. This:

• "GAZ" - the logo of this brand has changed most often in comparison with other domestic car brands. Today it is an elegant gazelle.
• "ZIL" is a stylized abbreviation of the name of the plant.
• LADA - rook (ship) on a blue background.
• "Moskvich" is a stylized letter "M", also reminiscent of the battlement of the Kremlin wall.
• "UAZ" is a kind of “swallow” in a circle.

Each car has its own logo ( emblem), and each has its own story.

Will identify the brand cars you can use the icon and today we will talk about the meaning of logos of different cars.

Rolls-Royc

A figurine of a winged woman – “Spirit of Ecstasy”.
The creation story has a hint of romance. Once upon a time, the sculptor Charles Sykes was commissioned by his friend, a motorsport enthusiast, Lord Montague, to decorate his car with a figurine. Sykes created an elegant figurine depicting a woman in flowing clothes, creating the illusion of flight - a kind of allusion to Lord Montagu's affair with his secretary. Charles Rolls and Henry Royce drew attention to this figure. They also decided to order a figurine from Sykes, which could become standard for decorating all cars of the brand.
Since 1911, Rolls-Royce cars have had a figurine in the form of a “flying girl,” which was only officially recognized as a symbol of Rolls-Royce in 1921 and was included in the price of the car.

? KODA

The emblem acquired its modern appearance at the Pilsen Skoda company: it was there that features were born that have survived to the present day with minimal cosmetic changes. In 1923, two official versions of the Skoda logo appeared. The first badge was in use for only two years, until 1925. We are talking about an arrow with five feathers and the name of the brand, framed in a circle. The second sign has survived to this day: an arrow with three feathers.

There are a variety of legends about the meaning and origin of this arrow-shaped logo, and none of them has been officially confirmed. As they say, the author of the idea is Commercial Director Pilsen Skoda Maglich, which meant a sign in the form of an image of either the head of an Indian in a hat with feathers, or a rooster. According to a number of documents, the emblem was the product of a competition that was held under the supervision of the technical director of Pilsen Skoda, but the name of the designer has not survived to this day. The Skoda company is developing dynamically, and this dynamics inevitably transfers to its brand. In 1994, the Skoda logo debuted in a stylish new color scheme.

The meaning of the Skoda logo

What does the Skoda logo mean? The most reliable answer to this question can be obtained in the brand’s brand museum in the car’s native Czech town: the large ring framing the emblem symbolizes the impeccability of production; the wing, which some perceive as a gear, signifies the manufacturability and innovation of the product, as well as its prevalence throughout the world; arrow, or beak, emphasizes high quality cars and the direction of production into the future; a small circle (eye) emphasizes the accuracy and precision of all production processes.

Toyota

The first, most common...
The Toyota emblem symbolizes the thread threaded through the eye of a needle. The fact is that the Japanese company Toyota Automatic Loom Works produced weaving machines until 1933. A little later, the company switched to car production and the Japanese, as people who respect traditions, did nothing to change the sign. The Japanese manufacturer also gave the logo a poetic and philosophical meaning. Namely: the intersecting two ellipses symbolize the heart of the car and the driver, and the large ellipse that unites them speaks of the prospects and broad capabilities of the corporation.
There is another version...
The Toyoda company was named after its leader Kiichiro Toeda and was engaged in the production of weaving looms. In 1935, the company switched to automobile production and was renamed Toyota Motor Corporation, for several reasons:

Convenient pronunciation;
The word "Toyota" in Japanese consists of eight traits, and according to the company's founders, it was attractive because the number 8 in Japan is considered lucky and lucky.

Subaru

Subaru was the first Japanese car company to use a name from its native language.
The company's name was given by Fuji Heavy Industries President Kenji Kita in 1954.
The company's name refers to a constellation of six stars, also known by its original Japanese name, mutsuraboshi, in the constellation Taurus. We know it as the Pleiades constellation. Since Fuji Heavy Industries was formed by the merger of six companies, the Subaru name is meant to symbolize this.
Subaru also means "to unite" in Japanese.

Mercedes-Benz

According to the most common and convincing version, the Mercedes company with its characteristic symbol arose as a result of the merger of two manufacturers - Benz and Daimler. This happened back in 1926, and a three-rayed star was born, first surrounded by a laurel wreath, and later in 1937 - by a circle. The new Daimler-Benz venture embodied the achievements of both companies in Mercedes cars with great success.

The Mercedes-Benz logo is perhaps a symbol of the company's confidence in its excellence. The three-pointed star symbolizes the company's superiority in all areas - on land, in the air, in water.

B MW

BMW's history began with aviation, and the company's logo remains true to its roots. The blue triangles of the BMW logo symbolize the airplane's propellers in motion, while the white triangles represent the sky peeking out from behind them. In fact, the company played an important role in the Second World War, as it was one of the main suppliers of aircraft engines for German aircraft.

The current BMW logo design is said to have originated from the circular design of a rotating airplane propeller. The white and blue checker boxes are supposed to be a stylized representation of a white/silver propeller blade spinning against a clear blue sky. The theory is further strengthened with the statement that the image originates in the First World War, in which the Bavarian Luftwaffe flew planes painted in blue and white. It also reflects BMW's origins as a manufacturer of military aircraft engines during World War I that BMW began as a manufacturer of aircraft engines. According to the company magazine, “BMW Werkzeitschrift” (1942), the BMW logo appeared when a BMW engineer was testing the company's first 320 engines. He admired the reflection of the bright disk of the spinning propeller, which looked like the aura of two silver cones.

Audi

Audi has an extremely difficult fate. The company's founder, August Horch, named his first business A. Horch & Cie back in 1899 (Horch translates from German as “listen”). However, ten years later Augustus was driven out of his own company and he was forced to found a new one. At first he used the old name, Horch, but his former partners took this brand away from him through the courts.

At first glance, the Audi logo is simple and clear, right? But everything is not as simple as it seems. Each of the four rings symbolizes one of the four founding companies of the Audi group in 1932: DKW, Horch, Wanderer and Audi.

Volkswagen

The letter 'V' in the company logo is an abbreviation for “volks”, which means “people” in German. ‘W’ is an abbreviation for “wagen”, which means car in translation from German language. That is, the company wanted to show that their car is a car for the people.

The author of the logo is Franz Xavier Reimspiess, employee Porsche(the man who perfected the engine for the Beetle in the 1930s), and was chosen after an open competition. The letters "W" and "V" are combined into a monogram. During Nazi Germany, the emblem was stylized as a swastika. After the plant came into British possession, the logo was inverted, and later the background became blue instead of black. His work was considered the best in the VW logo competition. Franz was even rewarded by paying him a bonus of 100 Reichsmarks (about $400).

Porsche

Porsche is named after the German designer Dr. Ferdinand Porsche, who was the author of many inventions and innovations: in particular, back in 1897, he created a car using solar energy, and in the mid-1930s he created the Volkswagen project, a car which over time became the most common in the world. Although Porsche founded his own design firm back in 1931, it was only in 1948 that his son Ferry began to assign this name to the cars he developed. Their production began in 1950. The rearing horse on the company emblem is borrowed from the coat of arms of the city of Stuttgart, which was founded in the Middle Ages on the site of a stud farm (at first the name was Stuten Garden, “Garden of Mares”): the horns, red and black stripes are borrowed from the coat of arms of the Kingdom of Württemberg, whose capital was Stuttgart. This “combined” coat of arms appeared as the Porsche emblem in 1952.

P eugeot

The Peugeot company was formed in 1812 when brothers Jean-Pierre and Jean-Frédéric Peugeot converted their “windmill into a steel mill.” Their first products were cylindrical rods for watch movements. Later, the Peugeot plant turned into a real family business. Over many decades, they produced a variety of goods: metal parts, machine tools, umbrellas, irons, sewing machines, spoked wheels, and later bicycles. Yes, indeed, we can say that Peugeot’s entry into the automotive industry began with bicycles. At the time of the production of bicycles, Peugeot was considered the best bicycle manufacturer. In 1898, Armand Peugeot began producing steam cars, and a year later (having met Daimler) switched to gas internal combustion engines. The lion on the Peugeot logo was copied by jeweler Justin Blazer from the coat of arms of France in 1847 . At the beginning, the logo was used as a sign of the quality of the steel produced, but later, acquiring different forms (but maintaining the concept), it smoothly moved to cars.

Emile Peugeot and Jules Peugeot are the founders of the company, the fathers of the Peugeot Fr?res company, they made an offer to the jeweler and part-time engraver from the deep province of Franche-Comté, Julien Belezer, to draw the logo of their new company, which will be a distinctive feature of Peugeot products from competitors.

O pel

The famous German company, founded in 1899, produced bicycles, motorcycles, cars and trucks. Since 1928, its factories have become the property of an American corporation. General Motors" In addition to Germany, cars are produced in Belgium, Spain, Poland, and Portugal. The company's logo was changed frequently, but in the end the logo in the form of the letter "O" crossed out by a zigzag lightning bolt was adopted. This is a tribute to the successful Blitz truck, which was produced for about 30 years.

M aserati

On December 14, 1914, Alfieri Maserati founded the Officine Alfieri Maserati company in Bologna. As the basis for the Maserati logo, Mario Maserati (Alfieri and Mario are brothers) took the image of the trident of Neptune, the sculpture of which is located in the city square in Bologna.
But if the image of the trident was taken from a sculpture, then the idea itself has a completely different origin.

History of the logo
Once, in the Bologna forest, Alfieri Maserati was attacked by a wolf with obvious unfriendly intentions. But then a man with a pitchfork in his hands arrived to help Alfieri. Thanks to the pitchfork and the man’s courage, the wolf was defeated and Alfieri was saved. The rescuer, in gratitude, became a racer in the Maserati team. And the image of the life-saving pitchfork was decided to appear on the car logo.

The meaning of car logos - interesting to know updated: February 18, 2017 by: website

Choosing the right name and emblem in the automotive business is one of the most important tasks. Over the entire history of the automotive industry, a huge number of car brands have appeared in the world - at least a thousand of them; At the same time, car enthusiasts know no more than a hundred names. Without knowing the emblems, it is not easy to understand such diversity. Each manufacturer tries to reflect the unique features of the product in its logo, while it is easy to see general principles in the total mass of symbols. What do the emblems look like and mean? famous brands auto? How did the names of common cars come about?

This Japanese brand appeared quite recently - in 1986. The Honda division chose the image of a caliper in a circle as its symbol. This tool is designed to highlight the constant Japanese precision when creating cars - at first glance it should be clear that the car has no flaws. This can be seen in the name - Acura is consonant with the English word accuracy - precision, accuracy.
In addition, the logo resembles the first letter of the brand name and a slightly modified first letter of the name of the parent company - H. The design is very simple, which is due to the difficulty of selecting a unique image at the end of the 20th century, but has many possible meanings.

Alfa Romeo

The Italian company took part of its logo from the coat of arms of its home city - Milan. The left half of the round icon is a red cross on a white background. The right half is a green snake eating a man - this is the coat of arms of the Italian Visconti dynasty, which ruled the country in the Middle Ages.

Aston Martin

The modern Aston Martin logo appeared in 1927. It represents open eagle wings - a symbol of speed and pride. This choice of logo is due to the fact that the company intended to produce fast sports cars. Because of this, the old icon - the intertwined letters A and M - was replaced with a stylized image of a bird.

Even a person far from the automotive world will recognize at first glance the four rings, the symbol of the German company Audi. Closed circles represent the merger of the founding companies in 1932: Audi, Horch, Wanderer and Dampf Kraft Wagen. The last three disappeared after the war, but Audi rose from the ashes in 1965 and borrowed the old logo.

There are three variations of the Bentley winged logo: the letter B on a green background is intended for sports cars, on a red background for luxury cars, and a black background is a symbol of power. Eagle wings, borrowed by the Italians, mean, like Aston Martin, speed and majesty.

The circle with blue and white sectors in a black ring with the letters BMW is no less known to everyone than the Audi rings. The meaning of the symbol is twofold: on the one hand, the circle resembles a rotating airplane propeller - this recalls both speed and the history of BMW associated with the production of aircraft engines. On the other hand, the white and blue colors are a tribute to the flag of Bavaria, where the company is located. In general, the logo has remained virtually unchanged since its inception in 1920 - only the font of the letters changed in the middle of the 20th century.

Brilliance

Brilliance translated from English means brilliance, brightness. These are the cars that the Chinese company produces, despite their low cost. The brand's logo is very simple - it means the same thing, only in the form of Chinese characters.

The red oval of the emblem is bordered with pearls - it immediately becomes clear that this is due to the elite quality of the cars produced by the company. The name of the company is the surname of its founder, Ettore Bugatti.

Buick is a division of the American company General Motors, founded by Scots. Like representatives of other proud British families, David Buick, the founder of the Buick company, had his own family coat of arms - three shields in red, white and blue - which was taken as the logo of the car brand.

In the BYD logo, pure plagiarism from BMW is visible to the naked eye. The emblem is noticeably simplified - there is no volume, the circle is divided into only two parts. The story, of course, has nothing to do with this. The distortion of the popular brand did not in any way affect the popularity of the Chinese company - its cars are among the most common in Europe.

Cadillac

American Cadillac cars are known throughout the world as elite class vehicles. Cadillacs are produced in Detroit, the industrial capital of the United States. This city was founded in 1701 by the Frenchman Antoine de la Mothe Cadillac, whose family coat of arms was taken as the emblem of the car brand.

Chery is not a misspelling of the word cherry, as you might think; The company name is a Chinese word meaning “prosperity.” The logo is again ambiguous. You can see two letters C surrounding the letter A - this is the abbreviation full name corporation, Chery Automobile Corporation. If you look closely, clasped hands become visible, symbolizing strength and strength. Another option is that the letter A in the center of the logo means a road going into the distance.

Chevrolet

Everything is simple with the brand name - it was named after the French racer Louis Chevrolet, who agreed to use his name in the name of the American corporation in 1911.
The meaning of the General Motors division logo is more difficult to determine. There are several versions. According to official history, the golden cross symbolizes a bow tie, associated with wealth and high society. There are also rumors that the company's founder, William Durant, saw a similar cross on the hotel wallpaper. Another opinion expressed by his wife is that Durant adapted someone else's logo that he liked, which he saw in the morning newspaper.

Chrysler

Chrysler has a very standard badge for luxury cars in the form of wings, symbolizing speed and dynamism. The name of the company is the surname of its founder, Walter Chrysler, one of the iconic figures in automotive world. He created a company that united many well-known car brands and became vice president of General Motors. Chrysler enjoyed the greatest popularity at the beginning of the 20th century - one of the most famous skyscrapers in New York, the Chrysler Building, was even built for the company. Today the company has lost ground somewhat and is producing family cars, being a division of the Fiat plant.

Two inverted Vs are symbols quite common in heraldry. But in this case, the emblem has a special historical meaning. The founder of the company, Andre Citroen, began his career in a workshop that produced parts for steam locomotives. Soon he began producing gears, a schematic image of which was used as a logo car company, founded by an engineer.

Dacia is one of the most ancient names on our list. In ancient times, Dacia was the name given to the territory where Romania is located today. The Romanian automobile plant borrowed this name from the ancient Romans, who called the land of the Dacian tribes Dacia. These people worshiped animal totems - the wolf and the dragon, and their warriors wore scaly armor. The scale also became the emblem of the car, also resembling an inverted letter D. The silver shade was chosen in honor of the parent company, Renault.

According to the main version, the Koreans chose a sea shell as the Daewoo logo. However, the company’s name, translated from Korean as “great universe,” fits better with the version that the car icon symbolizes an open lily flower. Lily has always been associated with purity, majesty, and beauty.

Daihatsu

The company icon is an elongated initial letter of the brand name, resembling a bullet - a symbol of speed. You can also see an airplane wing in this figure. In general, elongation is associated with acceleration as well as compactness.
The name is more difficult to understand, since it is connected with the peculiarities of the Japanese language. The company is located in Osaka, which is reflected in the name, consisting of two hieroglyphs - dai and hatsu. The first is taken from the name of the city, and the second from the phrase “car production”. Thus, literally Daihatsu can be adapted into Russian, like the banal “Osaka Automobile Plant”.

Dodge is known for its muscle cars with tons of power. It is not surprising that the head of a mountain goat with huge horns was chosen as the brand emblem. However, in 2010, the logo changed - it now represents the simple name of the company founded by the Dodge brothers in 1900, decorated with red sloping lines. Because red goes faster.

FAW stands for "First Automobile Corporation." It is clear that the Chinese did not bother too much not only with the name, but also with the logo - it depicts the number 1. Eagle wings are also intended to represent the company as a leader - like a bird, FAW spreads its huge wings and shows its superiority.

In the case of Ferrari, the associative series when looking at the emblem is simple: stallion - gallop - speed - racing cars. So? But no. That's not what the horse in the logo means.
Enzo Ferrari, the founder of the company, was a fan, so to speak, of the First World War pilot, Francesco Baraca. He was an ace, and, like all professionals in his field, he had his own identification mark– a black horse painted on the body of an airplane. Ferrari depicted this horse on the logo of his car, using as a background the yellow color associated with Enzo’s hometown of Modena. The top of the emblem is decorated with stripes of the Italian flag.

The Fiat brand name is an abbreviation indicating the location of the plant. Italian automobile factory in Turin - this is how it is deciphered and translated into Russian. It was decided to shorten the name to fit it on the emblem in 1901. The shape of the logo has changed constantly over the last century. Today the icon is made in the spirit previous versions– round chrome trim with a crimson rounded trapezoid in the center. Pride in its history distinguishes this Italian company.

The Ford emblem is one of the simplest on our list. The surname of the company's founding father and the trendsetter of automotive production in general is written in a beautiful font and inscribed in a blue oval. Minimalist, practical, impossible not to recognize – the ideal option.

Polish plant passenger cars Mobiles took the simple route and took its own abbreviation as its name. Until 2010, the plant produced cars under Daewoo brand, but in recent years has acquired its own production line.
The company's logo is simple and elegant - in the center of a white letter O on a red background the letters F and S merge. The red color is a symbol of power and challenge.

The Chinese company Geely did not fail to associate itself with grandeur. The white element of the emblem can be associated with the wing of a bird, but still it signifies a mountain (perhaps Everest itself) against the backdrop of a piercingly clear sky. The name of the company is translated from Chinese as “happiness”.

And again the abbreviation. Behind three simple letters hides not just anyone, but General Motors - the largest automobile manufacturing corporation not only in the United States, but until 2008 throughout the world. The company was created by the ambitious Grabowski brothers, who started with the creation of one truck and united small automobile factories of the entire state of Michigan under a single auspices.

Great Wall

“Great Wall” – from the name it immediately becomes clear where this brand of cars comes from. The logo is a schematic image of the battlement of that very great wall. The emblem has been in use since 2007 and is designed to evoke patriotism combined with majesty and unwavering grace.

The name of the company is the surname of its founder, Japanese Soichiro Honda. The emblem is a straight letter H. Not to be confused with an inclined H - this is Hyundai!

Hummer cars are no longer produced - since 2010, the assembly line has ceased operation. But it will be possible to meet them for a long time. The brand name is the abbreviation HMMWV adapted for better euphony - High Mobility Multi-Purpose Wheeled Vehicle, model 998. It is immediately clear that the vehicle is of military origin - and so it is, Hummers are widely used by the US Army in ground operations. They became available to civilians in 1979. A car emblem is simply the name of the brand; You can’t expect anything more stylish from the military.

Hyundai, Hyundai, Hyundai - whatever they call these cars. In fact, the Korean word Hyundai is pronounced "Handey". The company embodies the whole spirit of South Korea - the desire for modernity, high technology, and its name translates exactly like that - “new time”. The emblem is an elegant slanted letter H. It is similar to the Russian one because it is supposed to symbolize shaking hands, which looks exactly like this in the minds of Koreans.

Infiniti

Infinity is infinity, into which the road depicted on the brand logo goes. It was decided to abandon the original version - the familiar infinity sign in the form of an inverted figure eight. And in vain - the emblem would be more unique; a road that goes beyond the horizon is found in at least three other brands, as we have already seen.

Isuzu is an ancient company even by the standards of the automotive industry, founded in 1889. The construction of cars began only in 1916, when the use of diesel engines in cars began. The company received its modern name in 1934 - it was named after the Japanese Isuzu River. The logo resembles the letter I, growing upward, just like the company's never-ending expansion.

When Jaguar Cars was founded in Britain, there were obviously no questions about choosing a logo. A stylized wild cat, symbolizing grace, speed, and elegance, was created by artist Gordon Crosby. The Jaguar-shaped nameplate, however, is rare for safety reasons, but the brand name can be found on the hood of any Jaguar.

The Jeep logo is simple - it represents the company name, made in the most unremarkable style. But the name is very interesting, if only because it has become a household name. Initially, this word was simply consonant with the abbreviation GP - general purpose vehicle.

The KIA emblem is an abbreviation on a cherry background with a chrome oval border. This shape is a symbol of the globe, indicating the company’s goals to become a leader in the global automotive market. And the name speaks about this - it is translated as “enter the world from Asia.”

Koenigsegg

Probably few people have met Russian roads Swedish cars Koenigsegg. The plant produces sports cars in small quantities, exclusively to order in exclusive versions. The company is young, founded in 1994 by Christian von Koenigsegg, who used his family coat of arms in the company logo - gold and orange diamonds with a blue border.

Lamborghini

Lamborghini is a division of Audi AG, which in turn is part of the Volkswagen group. The company is engaged in the production of elite supercars, which everyone dreams of, but have only seen in real life a couple of times.
The name is the surname of Ferruccio Lamborghini, who became a car manufacturer, starting with the creation of tractors. The bull on the emblem is easy to connect with this story - tractors just came to replace these strong animals. In addition, Taurus is the constellation under which the company’s founder was born. Lamborghini's passion for bulls is emphasized by the names model range– Diablo, Murcielago, Gallardo and other famous supercars are named after bulls who participate in bullfights.

Land Rover

The legendary Land Rover and Range Rover SUVs are the brainchild of the British car manufacturer, a division of the American company Ford. The name speaks for itself: land - land and rover - all-terrain vehicle. The last word is also associated with lunar rovers, Mars rovers and other “moves” - it becomes clear that the owner of the car will conquer any land.
The brand logo is simple - the name is on a dark green background with a silver oval edging, which also evokes associations with the earth, rough terrain, over which Land Rover can easily pass.

Lexus is a subsidiary of Toyota that produces premium cars. The name was not chosen by chance - it is consonant with the English luxury - luxury, luxury. A truly luxurious car does not need an overly elaborate emblem - it is a smoothed letter L inscribed in a circle. Elegance in every feature is the hallmark of these cars.

The Chinese company Lifan produces a wide range of Vehicle– from light scooters to huge buses. On our roads, however, you can only see passenger cars.
The name of the company is translated from Chinese as “go full sail.” It is logical that the emblem also depicts sails - three blue ones. Ironically, sailboats actually move at the speed of a walking person.

Lincoln cars are very prestigious, and the goal of the company's creators was recognition throughout the world. The brand's emblem speaks precisely about this - it is a stylized compass with arrows pointing in all 4 directions. The company is part of the Ford plant and is named after Abraham Lincoln, the American president for whom the founder cast his first vote.

Maserati

The company, which produces premium sports cars, was founded by the Maserati brothers. The logo is based on the coat of arms of their home city - Bologna - which has red and blue colors. The Trident of Neptune was taken in honor of the statue of this god in the central square of the city.

The full face of a flying bird with its wings spread is an obvious symbol of speed and freedom. You can also see an open flower in the Mazda logo. Perhaps the smooth and flexible letter M was taken from the coat of arms of Hiroshima. However, in reality it is just a stylized first letter of the Japanese company's name.

German Wilhelm Maybach founded the luxury car company in 1909 and named it after himself. Initially, the cars were produced to order, each of them was unique, but today not a single company can survive without mass production.
The two intertwined letters M in the logo are both the surnames of Wilhelm Maybach and his son Karl, and the abbreviation for Maybach Manufacture (yes, Maybach cars were originally assembled by hand).

Mercedes-Benz

Mercedes produces almost all types of land vehicles - trucks, buses, premium cars. The company was named after the daughter of an Austrian industrial magnate, who ordered 10 cars from its founders (a fabulous sum at that time) with the condition that the cars would bear this name.
The logo in the form of a three-pointed star immortalizes the three founders of the company - Gottlieb Daimler, Wilhelm Maybach and Karl Benz, whose production was united into a single corporation. In addition, the star symbolizes the presence of Mercedes products in all three areas - on land, in the sky and at sea - since the company's predecessor, Daimler, originally produced engines for aircraft and ships. The emblem was created by Daimler himself.

Mitsubishi

The Mitsubishi logo was created by merging the family crests of the company's founders - three diamonds and three oak leaves. The name of the company translates as “three diamonds”; it was the red precious stones that were reflected on the car emblem, which has not changed throughout the history of the company.

Initially, the logo of the Japanese automaker was traditionally Japanese - it was a red rising sun with a blue stripe with the company name on it. Today they have gotten rid of such brightness in favor of modernity. Now the Nissan emblem is a silver ring with a chrome strip in the center, on which the word Nissan is written in black.

The Opel company is named after its founder, Adam Opel. This company did not do anything - it started with the production of sewing machines, then switched to bicycles. During the war, military trucks rolled off production lines. Today, family minivans and cars.
The Opel badge is a silver lightning bolt inscribed in a ring. The symbolism is not difficult to understand - it means lightning speed, speed.

The Italian corporation Pagani produces such elite cars that even the word “supercar” is too small for them - only hypercars come off assembly lines. The company is known for producing the most fast car in the world - Zonda F. The plant is named in honor of Horatio Pagani, the founder of the company.

At the beginning of its existence, the French company also did not ignore bicycles; only later the production of Peugeot cars began. The company's logo has changed many times, but it has always retained the traditional lion, taken from the flag of the French province in which the Peugeot factory was located. Today the lion is depicted very schematically and with a touch of three-dimensionality.

At first glance, the Porsche brand logo resembles the coat of arms of some ancient and proud country. In general, this is true - the main part of the emblem represents the coat of arms of the state of Baden-Württemberg, in which the sports car manufacturer is located. Specifically, the company is located in Stuttgart, as evidenced by the name of the city in the center of the logo and the city symbol in the form of a black horse.

Renault's logo has changed even more often than Peugeot's - over more than a century of history, 12 versions of the logo have changed. At first, the logo featured the ornate initials of the Renault brothers; at one point the company switched to the production of tanks, and the formidable military vehicle found its place on the Renault emblem. Today the sign is a three-dimensional figure of a silver-colored diamond. It is easy to notice the unreality of its shape - by this the logo designer hints that Renault is ready to realize impossible ideas.

Rolls-Royce

The company is named after the founders, Frederick Royce and Charles Rolls. Its logo is minimalistic and ascetic - simple letters R, superimposed on each other and framed by a black rectangle. Don’t forget the nameplate that adorns the hoods of premium cars – a flying woman with her arms thrown back. This woman is a symbol of speed. Both emblems were purchased by BMW, under whose auspices Rolls-Royces are produced today.

The logo of the Swedish company Saab is a crowned red griffin, taken from the family coat of arms of the local Count von Skane, the ruler of the province in which the company was founded. Today the old company does not exist - cars under this brand are produced by the Swedish concern, and the owners of the Saab name do not have rights to the logo.

What happened to the Saab logo? The mythical winged beast migrated to trucks, the brand of which is named after the same province of Skana.

Seat is a Spanish brand whose logo is made in the form of a cut square letter S. The emblem combines silver and red colors, which immediately indicates the status of the cars and inspires the trust of buyers.

The Czech company's logo is a green arrow with a huge bird's wing, inscribed in a black ring. It is difficult to unravel the artist’s idea, but we can say that the arrow symbolizes the speed and swiftness of flight. The green color may signify the company's commitment to creating eco-friendly cars. The eye on the wing is a symbol of looking into the future, the desire to develop and introduce new technologies into machine production.

Subaru is a huge Japanese concern that unites six large companies in their heavy industry. The name refers to exactly this - translated from Japanese it means “to gather together.” The first cars of the plant were assembled on the basis of Renault.
The logo - six silver stars on a blue background - is an image of the Pleiades constellation, familiar to all Japanese. Six companies – six stars, everything is logical.

Suzuki produces not only passenger cars - it is much better known as a manufacturer of motorcycles and ATVs. The company was named after Michio Suzuki, its founder. Its logo features the Latin letter S in red, stylized as a Japanese hieroglyph.

Tesla, named after Nikola Tesla, has been mass producing electric vehicles since 2008. Its emblem looks like a chrome shield with the name printed on it, made in a somewhat futuristic font. An additional symbol is a stylized letter T.

Toyota did not immediately begin producing cars. Initially, it was the production of weaving looms and sewing machines, which is reflected in the company’s emblem - it symbolizes the thread threaded through the eye of a needle. Here you can also see secondary meanings - for example, the driver’s hands holding the steering wheel.

Volkswagen

Volkswagen - German name, literally meaning “ people's car" It is precisely these machines, accessible to the general population, that are produced by the German corporation, which has united under its name many less large manufacturers. The brand's logo - the intertwined letters V and W in a ring - was created through an open competition, which was won by a Porsche employee. During Hitler's reign, the letters were intertwined in the shape of a swastika - this symbol was changed immediately after Germany's defeat in the war. The company's factories then went to Britain.

The arrow and circle symbolize the shield and spear. It is the sign of Mars, the Roman god of war, the symbol of iron and the emblem of everything male. There are many meanings, but it was the second one – the connection with metal – that justified the appearance of this sign on the emblem of the Swedish car brand. When the company was founded, Sweden produced the highest quality steel in the world, and it was with this quality that cars were to be associated. The chrome symbol is intersected by a blue stripe with the Volvo company name.

The Gorky Automobile Plant is famous for its minibuses and light trucks, as well as a series of Volga passenger cars. Initially, the plant copied American Ford cars, and even this was visible in the emblem - a blue oval was used, and the letter G was a copy of the letter F. A graceful deer complemented the symbols of the plant in 1950, and the shape of the shield was taken from the coat of arms of Nizhny Novgorod, where GAZ is located .

In the past, the emblem of the Zaporozhye Automobile Plant depicted a dam, above which there was a stylized abbreviation ZAZ. The background was dark red, the image was golden - in the spirit of the USSR flag. Today, the logo is a chrome oval with the letter Z inscribed in it with smooth features.

Plant named after Likhachev for a long time did not have an emblem - only in 1944 the designer of the ZIL-114 proposed a logo that is still used today. It represents the abbreviation ZIL against the background of a rounded rectangle.

IzhAvto

The Izhevsk Automobile Plant has not produced cars under its logo since 2005. Today it comes off its production lines Lada Granta. But you can still find the emblem on old cars. It looks very peculiar - the letters I and Z are formed by narrow ovals, which are inscribed in a black figure.

KamAZ

Thanks to the Paris-Dakar races, KamAZ trucks are known not only in Russia and the CIS countries, but also in the West. They will also recognize the emblem of the Kama Automobile Plant - a galloping horse. Horse is a symbol great power and power, and this is what many people associate with KamAZ trucks.

Lada

The leader of the domestic automobile industry is AvtoVAZ, or the Volzhsky Automobile Plant. It has a voluminous silver-blue logo, which depicts a floating boat inscribed in an oval ring. The emblem hints at the location of the plant on the banks of the Volga, along which merchant ships sailed in the past. In the outlines of the VAZ symbol you can see the first letter of the abbreviation.

Perhaps only residents of the former countries know about LAZ Soviet Union. Lviv buses in the past traveled along the roads of every Soviet city. The Ukrainian automobile plant produced cars under a very simple emblem - a bold letter L inscribed in a round ring.

Moskvich

The emblem of this car brand, produced at the plant of the same name, which went bankrupt in 2010, is red and represents the stylized battlements of the Kremlin walls. Both the name and the logo are associated with the capital of Russia.

A masterpiece of military and industrial style, the UAZ-469 was decorated with an emblem representing a bird inscribed in a ring. In 1981, the Ural Automobile Plant acquired a new logo - an image of a live seagull and a pentagon around it. Today, UAZ hoods are marked with a dark green emblem with the plant’s abbreviation in Latin letters.

Thus, among car logos Several basic concepts can be distinguished:
the main element most often fits into the ring;
European companies use the coats of arms of their lands;
the main trend is the association of the brand with speed and luxury;
Company names most often use the names of their founders.

There are a great many car emblems in the world; all manufacturers try to reflect their history, philosophy and values ​​in the logo. Symbols are changing, old companies are disappearing, new manufacturers are ascending to the automotive Olympus - about how many more interesting emblems will we find out in the future?

Cars have been serving humanity for over a hundred years. Their first home-made designs were made by self-taught people in artisanal conditions. Later, entrepreneurs, for example, Henry Ford, put this process on the conveyor belt, and allowed the maximum possible number of citizens to appreciate the delights of owning their own car.

It is generally accepted that there are approximately fifty thousand car models and approximately half a thousand car brands in the world today. It is for this reason that it is quite problematic to place all car brands and their icons with names and photos in one article. Let's present a list of the most popular and trusted brands.

The land of the rising sun is represented on car map world as one of the leaders in this industry. Most concerns have representative offices around the world.

Japanese car brands

Logo Honda made in the form of a stylized letter “H”, the first letter of the surname of the creator of the concern, Soichiro Honda. The basis of the logo is a square with rounded corners.

Company `s logo Toyota more versatile. It represents three ellipses. The two perpendicular ones represent the letter "T", and their symbol is sometimes described as being like a thread threaded through a needle, hinting at the company's weaving past. Also, these ellipses should resemble two combined hearts: the driver and the car. Such a pair is surrounded by a common ellipse.

Subaru placed the Pleiades constellation on the logo. These six stars are visible from Earth even without telescopes. The second meaning is the merger of six companies into one - Fuji Heavy Industries. Even the name of the concern in one of the translations sounds like “to gather together.” Originally as basic models Subaru cars used products from the French Renault.

Michio Suzuki also grew his company from the production of weaving machines, as well as motorcycles. Suzuki ranks 12th in the world in terms of volume of products sold. The logo is a modified Latin letter “S”.

U Mitsubishi, which translates to “three diamonds,” never saw any restyling of the logo.

Nissan took the sun as a basis. For more than 8 decades, the company with its logo has been very popular in its homeland and in the world.

American cars

Thanks to the love of North American admirers for textured cars and the desire to stand out from the general background, the American car brand is easy to distinguish from the general background by its emblem.

Logo Ford already habitually depicts an ellipse with a blue background and the name of the founder Henry Ford, inscribed in capital letters.

American car emblems

Company Buick repeatedly changed the style of the nameplate, and each time the emblem received intricate shapes. Now in the circle there are three silver coats of arms placed diagonally. They are symbols of the three most successful models.

Migrated from the battlefields Hummer, in a simple font without unnecessary serifs, notifies buyers about the name of the car. The logo is placed on the eight-striped radiator grille.

The company celebrates its centenary in 2016 GMC, also adheres to restraint in the emotions of style, equipping its products only with the red three-letter abbreviation of the concern.

To the list of car brands Cadillac falls for the stylishness of its emblem. The company's name is given in honor of the founder, Señor de Cadillac. He was one of the founders of the industrial capital of the United States, Detroit. In the center of the Cadillac emblem is the family coat of arms of the founding family.

For logo Chevrolet According to legend, the wallpaper pattern of one of the French motels was chosen. This design element attracted the attention of the company's owner, William Derant.

Company Chrysler equipped its logo with wings, symbolizing the strength and speed of its cars. The company has been active since 1924. The concern includes brands such as Lamborghini and Dodge.

The logo of a “pure thoroughbred American” Pontiac is the red arrow. It is located between two large air intakes.

Company `s logo Tesla is based on the letter "T" modified into a sword shape. This is one of the most popular brands of electric vehicles, named after the Serbian physicist Nikla Tesla.

Russian car brands

Domestic car brands with badges and names also have their own traditions and symbols. They are embedded in the images we see on the front of our cars.

Russian car logos

After the Soviet logo, Togliatti automakers in 1994 chose a silver ellipse with a rook in the center. Later chief designer VAZ Steve Mattin approved the updated logo with a blue background and a stylized rook, which is recognizable as the Russian “V” and the Latin “V”. The boat contains the symbol of the region in which the plant is located. Only on such transport in ancient times were goods and passengers transported along the Volga.

The basic automobile brand for the Gorky Automobile Plant ( GAS) was a Ford. Even the original style of the emblem was reminiscent of the American logo. Since 1950, the era of an independent image began, conceived as a modified coat of arms of the region. Nowadays, a deer on a blue background appears on almost the majority of working Russian cars, both freight and passenger transport, used in small and medium-sized businesses.

Emblem " Moskvich"also has several encrypted meanings. The first thing that appears is the simple letter “M”, and upon closer examination one can find the similarity of this design with elements of the wall of the Moscow Kremlin. Now this logo belongs to the Volkswagen concern.

For products of the Ulyanovsk Automobile Plant ( UAZ) the logo was invented by the company's engineer Albert Rakhmanov. A bird stylized as the letter “U” is inscribed in the circle. This sketch has been decorating the front of cars since 1962. Then it changed a little, a pentagon appeared in the design. Now we have returned to the circle and the bird, and also added the Latin abbreviation of the plant below. Also, the symbol turned from colorless to green.

Green is also the color of the Taganrog Automobile Plant. The company symbol is an ellipse with a regular triangle inside.

German car brands

German concerns stand apart from other European car brands. They have conquered the world with their reliability and practicality, which is why the logos of these cars are often synonymous with “quality”.

German car emblems

Concern Audi formed from the merger of four companies. This is reflected in the four symbolic chrome rings. Some people tend to also see 4 car wheels in these circles.

Bavarian automobile manufacturing company known by its acronym BMW began its production activities by manufacturing products for the aviation industry. This is probably why its logo originally featured a propeller. Later, a circle with wide black fields appeared, and its inner part was divided in a checkerboard pattern into four sectors: two sky blue and two silver. The silver sectors contain the symbol of steel, and the sky blue sectors are the color of the Bavarian flag.

Daimler AG is the owner of the trademark Mercedes-Benz, which produces, in addition to trucks and buses, passenger cars, including premium ones. On their products they install a star with three rays, enclosed in a circle. The three rays symbolize superiority on land, in the air and in water. This is due to the production of power plants for water and air transport.

Specialists from Opel We also tried to choose a speed symbol and settled on “lightning”. She was placed in a circle and sent to the front of the cars. Although initially the word “Blitz” was added to decipher tat. It was later removed.

Porsche glorify the symbols of their native Stuttgart, using the city symbol “rearing horse” in their emblem, as well as deer antlers on a red background. They are the symbol of Baden-Württemberg.

One of the Porsche employees, Xavier Raimspiess, came up with the logo for the company Volkswagen. The competition was public, and the prize was one hundred Reichsmarks. The image combines two letters from the company name “V” and “W”.

European car brands

British company Rolls-Royce engages in the production of premium cars. Its logo has two letters “R” located one above the other with a slight offset. The company's founders, Charles Stewart Rolls and Frederick Henry Royce, added their names to the logo back in 1904. Almost a century later, BMW bought the logo for more than £40 million.

European car emblems

Created back in the 19th century, the British Rover often changed the logo, leaving the Viking style. The image showed weapons: spears, axes. Later, the topic of the Viking boat arose. In the modern version, it is customary to depict a golden boat with a red sail on a black background.

Founder Ferrari Enzo Ferrari composed his logo over a long period of time. At first there was only a horse, later the symbols “SF” were added to it, meaning Scuderia Ferrari (Ferrari stable). Later still, the background became yellow, like the colors of the Italian city of Modena. Well, last but not least, the colors of the national flag appeared at the top.

Turin manufacturers Fiat often experimented with the logo, making it either square or round. Undecided, they combined the circle with the square and wrote the company name inside. This became a symbol that the company is proud of its achievements and relies on the experience of past years.

Renault depicted a stylized diamond on a yellow background. The author Victor Vasarely incorporated into it a symbol of prosperity and a large amount of optimism.

Leo in French Peugeot has its fans not only among Parisians, but also in our country. The logo is intended to symbolize dynamism.

Andre Citroen, who began his career repairing spare parts for steam locomotives, put into the emblem Citroen heraldic meaning. A pair of chevrons, often used in military uniforms, indicates significant length of service.

In the logo Volvo The Swedes used the shield and spear of Mars, the god of war. The diagonal, which had only functional properties for attaching symbols, also became a recognizable element.

Korean car brands

In the logo Hyundai the idea of ​​cooperation is laid down. The designers aimed to make the capital letter "H" into handshaking partners. The brand name translates as “New Time”.

Korean car badges

Logo KIA just like many modern brands, it uses an ellipse with letters that are part of the phrase “Enter the World of Asia”.

For a South Korean company SsangYong Translating as "Two Dragons", the chosen image is a stylized image of either the wings or claws of dragons.

Chinese car logos

In the Chinese emblem Chery the base is represented by the letter “A” with an ellipse. The letter means high class cars, and the ellipse is depicted in the form of embracing arms.

Chinese car brands

In company Lifan adopted the image of three sailing ships. This is due to the name, which translates as “Go with full sail.”