Business with a creative approach: how to open a gift shop. Your own souvenir shop as a business Opened a small shop selling souvenirs

According to statistics, the market for the sale of souvenir products is growing every year by 15-20%. This is due to the fact that there is again a tendency to give unusual, original gifts. And since the demand for such goods is growing, prices accordingly increase by 10-15% per year. Therefore, having your own shop with gifts and souvenirs is beneficial.

In order to start any business, you need a business plan. Today, the Internet offers many options for creating an effective business plan. You can order its development on the Internet, contact a specialized agency, or draw up a plan yourself. Let's try to formalize this business idea on our own, let's make a standard gift.

Drawing up a business plan

The order of points in the plan may be different, but a typical business plan includes the following stages:

• marketing analysis of the souvenir market;
• business purpose and concept;
• profitability of opening a souvenir store (calculation of investments, profits and payback periods);
• logistics;
• advertising campaign.

Now let's look at each of the points in detail. On initial stage it is necessary to study the supply and demand of the souvenir market. Find out who your potential competitors will be, where their outlets are located, what range of products and additional services they offer. Consider how your gift shop might be different. Pay attention to the products of online stores. In order for the turnover rate to be high, it is necessary to choose the right location for the store. The main requirement is high cross-country ability. The more people a day see your department, the higher the likelihood of a spontaneous purchase. When doing marketing research, be sure to consider the possible risks.

Next, define the purpose and concept of your gift business. Clearly formulate what you want to get from your trading activities in six months, 1 year, 5 years.

Develop principles in communicating with clients and subordinates. As a rule, a souvenir store is not only about goods and packaging, it is also about a festive, cheerful mood that the buyer should be charged with. The concept also includes pricing policy. Experts have calculated that 30% of buyers are willing to spend up to 500 rubles on a gift, 50% are willing to fork out 1,500 rubles, and only 20% of buyers are able to give more than 1,500 rubles. This data must be taken into account when compiling a product range.

Another point that includes a business plan for a gift store is logistics. This means that you need to think about where you will get the goods for sale. Souvenirs can be purchased at large and small wholesale stores, or on the Internet. If you are a creative person, you can make souvenirs, jewelry, bouquets of sweets, etc. with your own hands. To quickly respond to customer requests, constantly look for new suppliers. It should be noted that the gift market is seasonal, and on the eve of the holidays there are sharp jumps in sales. In order not to be left without goods by the weekend, include in your logistics plan backup options for suppliers of souvenir products, which can be found in directories on the Internet.

There is no doubt that a new market participant needs promotion. Create an advertising campaign plan. For your store, come up with a bright, sonorous name, be creative, and let the name be memorable. Try to let as many people as possible know about the opening of a new point of sale. You can advertise on local television, radio, organize the distribution of invitation leaflets, use social networks on the Internet, etc.

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Calculating the profitability of a souvenir store

Let's assume that we are opening a souvenir department on the ground floor of a popular shopping center in a small town. Let's calculate the costs required to open a department and present them in the form of a table. Prices shown will be indicative only.

The fashion for unusual gifts has returned again, thereby increasing profits from sales of souvenirs and gifts by 20-25%. Taking into account the statistical data, you can safely open a souvenir and gift shop, the profit of which will grow every year.

In this article, we will look at the business plan for a gift store and find out how profitable this niche is now and whether the market is free.

But before relying on extras, let's look at what it takes to open such a store in more detail. So, in this review, we will together draw up a business plan for a gift and souvenir store with plans for 2018.

Competition

1. Analyze what products competitors offer, what is purchased and how often, price. The information will be taken into account in the business plan. This will allow you to purchase an assortment of gift products with high demand.
2. Pay attention to online gift stores, you can also learn a lot from them: how they conduct a dialogue with the buyer, what they offer, what time frames they deliver. Later, you can emphasize that when you come to your place, you can buy something right away, without waiting for delivery.
3. Study the local market: if an exclusive gift shop already exists in some area, then there will be no point in opening it. There will be revenue, of course, but it’s still not big enough for you to call the business successful. In addition, if a competing store already produces small sales volumes, this does not mean that they are doing something wrong. It is quite possible that this product is simply not in demand in a certain area or city.

There are always a lot of gift shops, so you definitely need to think about how your store will differ from the rest. It would be appropriate to open a business with your own “zest”. You can import products that no one else in the city has. For example, Korean jewelry self made. Even if their range is not large, there is no need to specialize in this, but it would be nice to mention the availability of such an opportunity.

Location

A very important point in opening a gift shop, of course, is its location. Please note in the business plan that the store should be in a high-traffic area, preferably in the city center or in large shopping centers.

Even if your price is 10-15% higher than that of stores located in another part of the city, people will still buy from you, since more are in the field of view of potential buyers. In addition, based on the psychology of people, they will always go to the center, a crowded place, to buy good gift, and not buy it somewhere “on the outskirts”.

At the initial stage, it is not necessary to immediately open a large outlet with 5,000 types of gifts and a large square footage. Start small, for example 20 m². We will consider opening such a store in mall with great traffic. The price of such premises will, of course, vary from Moscow to other regions. In the list of business plan expenses, let’s take the average cost - 15,000 rubles per month.

If the room has already been renovated, there is no need to redo it - just decorate it to your taste. Usually, gift shops use their products as decorations, which the customer can immediately buy. You don’t need a designer, you can design everything yourself - focus on the layout and design of existing competitors, personally inspect similar points in your city, look at photographs in Russia and abroad.

Equipment for work

To operate a gift and souvenir shop, you must purchase the following equipment:

1. Computer for accounting - 15,000 rubles. Using it, you can also post updates, new deliveries that come to the store, and their photos on social networks;
2. Cash register - 15,000;
3. Barcoding equipment - 7,000;
4. Various stationery and small necessities - 10,000;
5. Stands for display, cabinets, racks - from 50,000;
6. Other unaccounted expenses - 50,000.

In total, in the business plan, the cost of purchasing equipment will be about 150,000 rubles.

Of course, for any business it is necessary to draw up official papers and register with the tax service. You can open as an individual entrepreneur or an LLC. It will cost from 5,000 to 11,000 inclusive.

Store assortment

Before you open your own business, you need to understand the assortment; thoughtless purchasing of gifts and souvenirs will not give positive results. Maybe these will be goods for everyone or exclusive handmade products, which will be a little higher in price? Depends, first of all, on what competitors sell

If you are aware of trends and know what kind of purchase customers need, and there is no similar store in the area, then feel free to open, since such a business will already be successful due to its individuality, and therefore demand.

Gifts should be for any occasion and for any clients: wedding, birthday, graduation, anniversary and more. Some people like to buy original and unusual gifts for themselves, just because.

Gift products of a wide range (cards, balloons, confetti) are purchased from wholesalers, and exclusive products are purchased from online stores. When taking into account the costs of purchasing assortment in a business plan, do not give preference to the cheapest product names, being tempted by the price. Having bought a gift that immediately breaks in your hands, customers will be disappointed and will tell their friends about you. There is absolutely no need for a business to have a bad reputation; it will quickly affect demand.

Handmade crafts are always welcome; it is wise to open a separate line of goods in the store: handmade soap, jewelry, cards, embroidery and much more. Hand-made goods can be bought directly from manufacturers at a negotiated price, and then sold in a store with a markup. You can work with several local manufacturers at once to find out whose range sells better.

For a traditional souvenir and gift store there should be a markup on products of at least 200%.

The range of goods is expected to be as follows:

The cost of purchasing the assortment is - 76,000 rubles.

Sales income - 1,520,000 rubles.

Staff

If you plan to open a small store, then you can hire a minimum number of employees. Director and two salespeople (shift work).

The director should deal with tasks such as searching for goods, communicating with suppliers, concluding contracts, monitoring deliveries, hiring employees and much more.

Expenses in the business plan for monthly salaries of employees:

1. Director - 30,000 rubles.
2. Seller (2 pcs.) - 40,000 rub.

Total, monthly expenses for payment wages employees will be 70,000 rubles.

Tax deductions – 21,000 rubles.

Carefully monitor the quality of work of your employees; the success of the gift store directly depends on them. Especially from sellers, who must be as polite as possible and be able to sell well. The buyer comes not only for a gift, but also for the right mood; it is important for him to make sure that he is giving a truly useful and unusual gift.

Store advertising

As advertising, you can use any advertising methods, such as traditional ones - leaflets, banners, opening promotions, as well as online promotion. In your project business plan, you need to make a list of at least 50-100 advertising tools that you will master in the first months.

Take advantage of the most basic ones that do not require any costs - this is advertising in in social networks and among friends. Create groups, post photos of products. You don’t have to hire a professional photographer; you can borrow a good camera from your friends and take pictures yourself.

The name of the store should be memorable so that even people who don’t know about it won’t pass by. You can place a sign or banner at the end of the shopping center, which will cost 10,000.

Costs and payback

Starting investment for opening a souvenir and gift shop:

1. Renting premises - 15,000 rub.;
2. Shop equipment - 150,000 rub.
3. Product range - 76,000 rub.
4. Advertising - 10,000 rub.
5. Opening an individual entrepreneur - 10,000 rub.

Total: 261,000 rubles.

Monthly expenses in a business plan include:

1. Rent for premises - 15,000 rub.;
2. Staff salaries - 70,000 rub.;
3. Tax and social contributions - 21,000 rub.;
4. Product range - 5,000 rub.;
5. Advertising and promotion - 5,000 rub.
6. Income tax - 228,000 rub.

Total: 415,000 rubles.

According to statistics, 20% of the goods sold remain on store shelves, so the real income will be 1,216,000 rubles for 1 calendar month.

Net income: 1 216 000 – 415,000 = 801,000 rubles.

Payback:261 000 /801 000 = 0.3 months.

Risks

Souvenir and gift products are in stable demand. It is important for a novice entrepreneur to select an assortment and draw up a business plan on how to open a gift and souvenir shop.

People often buy gifts for loved ones, relatives or employees. There are a lot of occasions - from personal (birthdays, christenings, anniversaries, weddings) to public ( New Year, Easter, February 23, March 8). Some people prefer practical, necessary things, while others love beautiful trinkets and unusual things. The owner of a gift shop should focus on the latter category of consumers.

Business plan

In order to rationally manage time and financial resources, it is necessary to draw up a business plan for a souvenir shop:

1. Studying the characteristics of business.
2. Development of assortment.
3. Renting premises.
4. Business registration.
5. Purchase of equipment.
6. Selection of employees.
7. Advertising.
8. Calculation of investments and profitability.

Businessmen from resort towns have additional benefit- every traveler is sure to take a souvenir with him as a souvenir.

Business Features

Before you begin to seriously implement a project to open a souvenir and gift store, it is necessary to study the features of this type of business.

• There is high competition among gift sellers. Network markets have a large range of products and low prices. To stand out against this background, you need to look for special products that will attract buyers.
• Clearly expressed seasonality in tourist centers. In the south, the peak of activity occurs in the summer months, in ski resorts - in the cold season. When there is a long holiday weekend, there is also an influx of tourists and increased demand for souvenirs.
• Trade in themed products on the eve of national holidays. You need to prepare for such dates a month in advance, purchase and display products corresponding to the event in the hall.
• Gifts and souvenirs are not perishable goods and do not require special storage conditions. You do not need to obtain licenses or permits to trade.

If you take into account all the nuances, then it is quite possible to start a business in this area on your own.

You can download it here as a sample.

Range

Basically, the products of small shops can be divided into several categories:

1. Tourist oriented.
2. Handmade gifts.
3. Inexpensive souvenirs.
4. Designer things.
5. Dishes.
6. Decorations.
7. Interior items.
8. Business souvenirs.

In order not to fill the store with goods that competitors are already selling, you need to first study the market. It is not necessary to select a completely unique assortment; there should be products on sale that are in constant demand.

It is profitable to purchase consumer products in online stores at wholesale prices. They contain big choice a wide variety of gift products. Souvenirs with local flavor are made by regional producers or folk craftsmen. You can enter into agreements with designers, artists, and representatives of various crafts for the supply of original items.

A non-standard way to get discounts from a supplier is to team up with competitors to form a wholesale purchase batch. It is advisable to purchase in such a risky way very popular gifts and souvenirs that will be sold out in any case.

On the eve of major holidays, the store needs to bring goods corresponding to the event: before the New Year there is a huge demand for Christmas tree decorations, before Easter - for religious symbols.

According to consumer protection standards, all products must have quality certificates, so documentation must be requested from suppliers in advance.

Room

In the developed plan for how to open a gift and souvenir store, the location of the store plays a key role in the success of the project. Most right choice- at the entrance to a large shopping center. People purposefully go there to shop. And the higher the traffic, the greater the revenue. Competitors and inflated rental costs can create difficulties.

The central area of ​​the city, the vicinity of local attractions, train stations, airports, and busy streets are also suitable for opening a souvenir shop. If the gifts in the store are special and rare, then you can save money by renting a space in an inexpensive area and using part of the funds for advertising. However, this scheme excludes casual visitors, whose share in crowded places is 30%.

As a very economical option, you can consider selling it from a tray or in a tent. Mobile commerce allows you to take part in city fairs and entertainment events.

It is possible to open a souvenir shop on an area from 5 to 20 sq.m. It will be necessary to renovate the room, decorate the point inside and outside, and provide bright lighting. The design attracts the attention of buyers, and it is not necessary to spend a lot of money on design. It makes sense to use commercial products for these purposes, because among the gift souvenirs there are quite a few beautiful things suitable for decoration, the main thing is to use a creative approach.

It is best to organize the space in the sales area in such a way that customers can pick up the item they like and examine it carefully. It is much more pleasant for people to make their own choices rather than through a salesperson behind the counter. And although there will certainly be losses from damaged goods, the likelihood of attracting customers outweighs the risks.

Registration

After the premises have been found, it is necessary to legalize the enterprise. It is beneficial for a small business owner to register in the form individual entrepreneur, and choose a simplified taxation system. No special permits or licenses are required to open a gift shop.

An exception is if the point is located in close proximity to a landmark. Then local authorities issue a sanction for trade in the area where business activity is restricted.

It is necessary to obtain a certificate from the fire inspectorate and sanitary epidemiological station that commercial premises complies with safety standards.

Equipment

It is impossible to place hundreds of items with free access in an empty hall, so the minimum list of retail equipment includes:

1. Shelving of various types - wall-mounted, open, closed, free-standing, wooden, glass.
2. Cabinets.
3. Stands.
4. Counter.

To show souvenirs and gifts to customers in an attractive way, you need to create a bright lighting system with additional lighting of individual areas in the room. To protect the store and comply with fire safety requirements, an alarm system is installed.

To maintain records and reports, you need a computer, office equipment, cash register equipment, and stationery.

You can save on equipping your shop by purchasing furniture from thrift stores or sales.

Employees

Even the smallest store needs a salesperson. If you plan to organize work seven days a week, then two sellers. At first, it is useful for a businessman to stand behind the counter on his own in order to study all the nuances of demand and trade in souvenir products. At the same time, there will be savings on the salary of one shift worker.

In addition to the duties of selling goods, there are many other things to do in the store:

• selection and updating of assortment;
• work with providers;
• employee control;
• accounting and analysis of activities.

All these functions can be performed by the shop owner, or by hiring a manager and accountant.

No special education is required to sell gifts and souvenirs. It is advisable to have experience in retail trade, be interested in the history and culture of their native land, be able to unobtrusively attract the attention of buyers, and help them make a choice.

Start studying advertising campaign You can visit a souvenir shop even before the actual opening, at the stage of purchasing goods. It is enough to take high-quality photographs of original products to start attracting buyers.

1. The most popular and effective way is through the Internet. If the budget includes funds for advertising, then it is reasonable to spend it on concluding an agreement with a marketing agency. Creating a website, promoting it to the top of leading search engines, posting information on social networks, and banner blocks gives good results. Tracking Performance different types advertising, experts draw conclusions about the advisability of using these methods. The online ordering function implemented on the website will expand the circle of potential buyers. Among them are wealthy people who do not have time to go shopping, but buying a gift via the Internet takes 5 minutes. You can arrange the delivery of goods to customers through a taxi or courier service on a contractual basis.
2. Traditional outdoor advertising pays off its best just before the opening of a store and on the eve of major holidays. Then it makes sense to invest money in purchasing space on billboards, banners, and transport. At the same time, distribution of leaflets, business cards, flyers, and advertisements on the radio and in the press are used.

During the operation of the store, it is worth periodically holding promotions, offering discounts to customers, and issuing discount cards and certificates to regular customers.

Video: business plan for a gift store.

Economic calculations

The amount of investment in a gift and souvenir store depends on the location, size of the retail space, and price category of the goods. The average numbers look like this:

Planning the store's fixed expenses in the first year of operation:

Predicting business income is even more difficult than forecasting expenses. The trade margin on gift items does not exceed 50%. Presumably, on a weekday, 5 people make purchases in the amount of 5,000 rubles, and in the weeks before the holidays, revenue increases 3 times. Annual income is 2,200,000 rubles. In this scenario, the store will receive a net profit of 590,000 rubles. per year, which will recoup the initial investment by 88%. Business profitability is estimated at 8-10%.

If the entrepreneur managed to find his niche and consolidate his position, then in the future the profits can be invested in the development of the store, expanding the range or creating a network of souvenir shops.

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Some enterprising people make a profit using their imagination and creativity. The production of souvenirs is a fairly promising area of ​​activity. Such products are in demand even in difficult economic conditions because people never spare money on gifts for family and friends. If you want to open the production of souvenirs as a business, you should understand in more detail all its nuances.

Where to begin?

Before starting the production of souvenir products, you should decide on your goals. It is important to understand whether this activity will become a source of additional income for you, or whether you want to make it your main activity. In addition, you need to know whether you will sell retail souvenirs in a small store or whether you are more interested in large orders from different companies and enterprises.

Business registration

Room

To save money at the start, you can initially work in a garage or any other heated room at home. By the way, souvenirs are one of the most promising. If you do not have a suitable place at home to install equipment for the production of souvenirs, you can rent a room on the outskirts of the city. This will allow you to significantly reduce costs. When your business begins to develop, you will need a spacious building for production workshops, warehouses and offices. It is desirable that the production and sale of souvenirs be carried out in one place. To do this, you can open a small shop near the enterprise.

Types of souvenirs

To make souvenirs, you can use different materials:

1. Products made from acrylic strongly resemble amber jewelry. They are produced in two ways: mechanical and casting. The first method is used to make tombstones and logos. The pouring method allows you to place different objects inside the material. The result is unusual, original souvenirs;
2. Metal products are always in great demand. But their manufacture is a rather labor-intensive process that requires certain skills. Souvenirs are made of brass, aluminum or bronze. Finished products are polished and then decorated with engraving, inlay or enamel;
3. The stone is usually used to make ethnic souvenirs. The master must fully feel the material so as not to disturb the natural design. This type of work requires great patience;
4. Glass souvenirs are made using complex innovative technology, consisting of several stages. Laser art design and 3D images on glass are in greatest demand;
5. Tree. Craftsmen who have already worked with wood can easily manufacture custom souvenirs. You can earn decent money on original products made of natural wood;
6. Business souvenirs are the most serious and responsible matter. Such products should carry the maximum useful information. The production of souvenir products with a logo must be treated very responsibly, since it is a marketing ploy of the company. To keep corporate customers happy, you need to hire an experienced craftsman and a professional designer. Such souvenirs can be made from any materials - stone, glass, wood and others.

Equipment

In any case, it is much more profitable to purchase Chinese equipment. This is a fairly successful option that differs affordable prices and decent quality. Such machines are designed for six months of intensive continuous work. During this time, you will be able to understand whether it is worth investing heavily in these popular businesses. If business begins to flourish, you can purchase better units. For example, it is best to buy milling machines for the production of souvenirs in Germany.

Sales market

If you are manufacturing souvenirs at home and produce them in small volumes, the products can be sold to stores located in crowded places.

Solid production requires more serious distribution channels. It is advisable to conclude contracts for the production of souvenirs with large companies and enterprises. In this case, you will be guaranteed to receive a stable high income.

Business profitability

Experts believe that making souvenirs as a business is quite a profitable activity. In order for the income to be tangible, it is necessary to include advertising costs in the business plan. If you constantly use effective marketing tools, you will soon have many regular customers. But the best advertisement is the quality of the product.

The easiest way to determine the profitability of a business is by example. A small wooden box costs 3 thousand rubles. Its production costs 500 rubles. If you make products to order, you can earn even more. usually have high profitability, since entrepreneurs do not spend money on renting premises and salaries to staff. In addition, materials for the production of souvenir products are inexpensive, which can significantly reduce the cost of production.

Expenses

To start your own business producing souvenirs you don’t need a lot of money. If you plan to work independently, you need to invest 60–150 thousand rubles. These are expenses for the purchase of equipment and advertising. To the master who has everything necessary tools and machines, you only need to find 20–30 thousand for advertising and consumables. , it’s up to you to decide, but you should remember that souvenirs bring good income even during a crisis. In addition, this is a very exciting creative activity. If things go well, you can eventually open your own souvenir shop and hire experienced craftsmen as a staff.

Making souvenirs from high-strength cast stone

Advantages and disadvantages

Experts characterize this area of ​​activity only on the positive side:

• The product price is 3-4 times higher than its cost;
• Minimum expenses;
• High demand for products allows you to receive a stable income;
• A business can be organized right at home, which allows you to significantly save on renting premises.

The only drawback that scares away novice entrepreneurs is seasonality. Sales volumes increase significantly before official holidays - New Year, Christmas, March 8 and others. But this does not mean that production will be idle the rest of the time. If you sign contracts with corporate clients, there will be more than enough work. In addition, you can engage in other activities during the off-season. , just like the production of souvenirs requires a creative approach and a flight of imagination. Therefore, you can try your hand at this area. Photo books to order are a new area of ​​business activity, but despite this, this service is already extremely popular.

Let's sum it up

Handmade souvenirs are always unique and therefore very attractive to foreign tourists. If you produce aesthetically beautiful products from environmentally friendly materials, they will always be in great demand. Such a business brings good profits and is highly profitable. But to work in this direction, you need to have talent or appropriate education.

Shops selling souvenirs and gift items are always full of customers, because we all love not so much to receive gifts as to give them, and there are plenty of reasons for this in our lives. It is precisely because of the stability of demand that the souvenir trade is today one of the most popular types of business, perfect for those whose career as an entrepreneur is just beginning. However, before opening a souvenir store, it is necessary to obtain a holistic understanding of the “rules of the game”, that is, to find out the specifics of this commercial activity, the factors that can affect its success and profitability or unprofitability.

So,how to open a souvenir shop.

Each of us is familiar with the feeling of a fairy tale that occurs when visiting a souvenir shop. This is especially noticeable if it sells unique products, made and invented by folk craftsmen from the most unexpected materials. In a small cozy store you can sometimes find almost living rose petals, which, it turns out, are made of simple paper. Such unique items are usually expensive and do not last long on the shelves. The same can be said about various “overseas curiosities,” unique things that are brought, for example, from India, Africa and other exotic countries. Many souvenir shop owners have chosen a specific theme (Chinese or Indian souvenirs, or perhaps local attractions) and this has helped them quite successfully develop their business, taking advantage of the features of a particular style.

Before how to open a souvenir shop you need to know that the production of souvenirs and their delivery today is a separate industry , and this is normal, because gifts and souvenirs cannot help but become a mass product. It is necessary to make some effort to find serious suppliers so that every buyer can purchase a truly original souvenir. It is also necessary to identify and attract talented craftsmen to cooperation, who with their products will help attract public attention to your store and gain a contingent of regular visitors.

Gift shop allows you to earn additional profit from the sale of related products: gift wrapping and cards, artificial flowers and jewelry, as well as toys, watches and other similar products. In addition, sales increase several times with the approach of holidays - New Year, Christmas, Valentine's Day, February 23, March 8 and others. If, for example, a souvenir shop is located near a train station or airport, then it would be appropriate to choose a tourist theme as the main focus, while placing the main emphasis on local flavor.

In order to organize a stall selling souvenirs, you do not need to invest as much money as opening any other store. In the process of opening a souvenir shop, the main question will be optimal choice places. Great option would be renting a small space in a shopping center or supermarket. The rental price will depend on the size of the settlement, as well as proximity to the center and the flow of people. Everyone will be able to calculate this based on the conditions of their particular region.

So, if you decide to start your own business selling souvenirs, you need to act systematically, orderly and purposefully. Write down on paper how you see your future store, think about what its content will be, how it will compare favorably with competing establishments. Determine which thematic area seems interesting to you for buyers, and, as a result, the most profitable. Develop a detailed business plan. Based on this data, you can confidently cope with the main task. After all, there can be an infinite number of options for such a shop: for example, you can open a shop in which the main product will be souvenirs from different countries world - supposedly bringing love, luck or wealth, or trade only Chinese goods, or you can sell goods made with your own hands. After all, you can start producing souvenirs for your own shop yourself. If you find a good woodcarver who can make African masks, you can then sell them through your store.

Be very careful when choosing a location for your future store. In this case, you should be guided not only by the expected list of assortments, but also by financial considerations. Sometimes it makes sense to start a business by renting a small space in a large department store or shopping center. Retail store equipment should allow you to most clearly present the product, demonstrating its most attractive sides.

You should immediately take care of the legality of your business, that is, to become an officially registered enterprise in all the necessary authorities. To improve your own literacy in the field of business law, you need to familiarize yourself with all regulatory documents that relate to your future business. At first, it is better to sell the goods yourself, because, firstly, this will allow you to save on the seller’s wages, and secondly, this is how you can learn from the inside all the intricacies of this business.