• Market prospects
• Description of products and services
• Selecting a room
• Personnel selection
• Marketing plan
• Step-by-step plan for opening a fishing store
• What equipment to choose for opening a fishing store
• What documents are needed to open a fishing store?
• Which tax system to choose for registering a business selling fishing equipment
• Do I need a permit to open a fishing store?
  • • • Similar business ideas:

Sample business plan for a fishing store opened in a premises of 25 square meters. m.

Market prospects

Despite the presence of high competition in the fishing tackle sales market, opening your own fishing store is a profitable business. According to some reports, the size of the Russian fishing gear market is estimated at $1 billion. At the same time, the annual market growth is no less than 15 - 20%. All this is happening against the backdrop of growing well-being of the population and an increase in fishing culture. More and more private ponds are appearing in large cities and megalopolises, and fishing services are actively advertised. There are more and more fishermen, which means the demand for fishing gear is growing. And if demand grows, that means supply will also increase.

How much money do you need to open a fishing store?

According to the preliminary plan, it will be necessary to invest at least 1,320,000 rubles to organize a fishing store:

• Cosmetic renovation of the premises - 100,000 rubles.
• Acquisition commercial equipment(racks and display cases) - 120,000 rubles.
• Creation of an assortment of goods - 800,000 rubles.
• Advertising budget - 100,000 rubles.
• Business registration and other organizational expenses - 50,000 rubles.
• Reserve fund - 150,000 rubles.

Description of products and services

The assortment of our store will include the following product items:

• Rods
• Reels
• Wobblers
• Spoons
• Fishing line
• Soft baits
• Hooks and sinkers
• Swivels, fasteners
• Bait and bait
• Floats
• Leashes
• Clothing and footwear (boots)
• Fishing accessories (thermoses, cages, echo sounders, quotes, etc.)
• Ice screws
• Boxes and boxes
• Balancers

Particular attention will be paid to the range of spinning tackle. It should be as diverse as possible and include all price categories: from the most expensive to budget options. It is known that about 70% of the store’s profit comes from the sale of spinning rods and accessories for them. The rest of the “small things”, such as floats and sinkers, although they are sold in large quantities, you will not be able to make good money from this. To understand how much you can earn, let's calculate the approximate capacity of the fishing tackle market in our city. According to some data, every sixth adult man in Russia is an amateur fisherman. If we consider that in a city with 500 thousand inhabitants there live approximately 150 thousand adult men (both workers and pensioners), then there are at least 25 thousand fishermen in such a city. Statistics also show that the average fisherman in Russia spends on purchasing fishing goods about 4500 rubles per year. It turns out that in our city the market capacity is: 4,500 rubles. * 25,000 (number of fishermen) = 112 million rubles. The amount is not small. The average trade margin in our store will be 70%, and the average check will be 500 rubles (there will be purchases for both 50 rubles and 5000 rubles). It is difficult to calculate the approximate number of visitors. However, given the lack of competition within a 700m radius, it is safe to say that there will be visitors from the first days of the opening of the outlet. According to our calculations, in the first three months about 30 people per day will visit our point. The planned attendance figures are 60 people per day. Average revenue per day will be 15,000 rubles.

Download fishing store business plan

Selecting a room

To accommodate the store, it is planned to rent a premises of 25 square meters. m., located in a residential area of ​​the city. The rented retail space is located right next to the entrance to the building, which is a big plus. The building where our store will be located is located on the first line of houses, directly next to the roadway. There is a tram stop nearby and there is always increased traffic of people here. The rent will be 25 thousand rubles per month. Suppliers of goods to our store will be a number of domestic wholesale companies and manufacturers. We will look for them throughout Russia. Some of the goods are planned to be imported directly from China - this is profitable. Chinese fishing products (goods) are several times cheaper than European and Russian ones. Mainly fishing line, reels and rods will be purchased from China. At the local Russian market, bait, bait, groundbait, and sinkers will be purchased. In general, those products that are not profitable to transport over long distances (due to weight or short shelf life). It is planned to spend at least 800 thousand rubles on creating an assortment of goods.

Personnel selection

It is planned to employ two salespeople as personnel to work on a 2/2 shift schedule. Strict requirements will be imposed on sellers: good knowledge of the assortment, ability to find mutual language with fishermen (it is advisable that they themselves are fishing enthusiasts), politeness and responsibility. Accordingly, the salary will be normal for our city: salary 15,000 rubles. +% of daily revenue (5%). The average salary of one salesperson will be in the region of 20 - 25 thousand rubles. The project manager will personally handle the purchase of goods and accounting.

What OKVED code should I indicate when registering a fishing store?

The organizational and legal form of our store will be an ordinary individual entrepreneurship. OKVED code - 52.48.23 " Retail sporting goods, fishing equipment, camping equipment, boats and bicycles." Taxation system - UTII ( single tax on imputed income).

Marketing plan

Due to the presence of great competition among fishing spots in our city, the issue of advertising and promotion of a newly opened store becomes relevant. Among the effective methods are:

• Placing information in the media;
• Distribution of leaflets at the entrances of apartment buildings and in the private sector;
• Outdoor advertising placement;
• Participation in sponsorship events. For example, in city sport fishing competitions.

We plan to spend at least 30 thousand rubles monthly on advertising purposes. What can set our store apart from many other similar outlets is the presence of its own website. To be more precise - an online store. Our city is large (more than 500 thousand inhabitants), so investments in creating a website should pay off with interest. The site can be advertised in popular communities about fishing, through contextual advertising and by posting unique articles.

Financial calculation and payback

Let's move on to calculating the main indicators of economic efficiency according to the business plan. Fixed monthly expenses of a fishing store:

• Rent - 25,000 rub.
• Salary - 40,000 rubles.
• Contributions to extra-budgetary funds - 12,000 rubles.
• Transport costs - 20,000 rubles.
• Tax (UTII) - 7,000 rubles.
• Advertising - 30,000 rub.
• Other expenses - 15,000 rubles.

Total - 149,000 rubles.

The break-even point of sales with a trade margin of 70% will be 361,857 rubles.

With monthly revenue over 500 thousand rubles, the profit will be at least 140 thousand rubles.

How much can you earn by opening a fishing store?

Net profit, as can be seen from the calculations presented in the table, will be 71 thousand rubles per month. The profitability of the store according to the business plan is 19%, which is a good indicator for such a business. The return on the initial investment will occur in 18 - 20 months.

We recommend download fishing store business plan only for (banner_bi-plan), from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

I hasten to disappoint those who are thinking of opening a fishing store from scratch: financial investments will still be needed. But, if you choose the right range of the most popular goods, you can save a lot at the start. Great importance will also have the location of the retail outlet. We need high traffic: markets, shopping centers, central streets of the city. A point opened near the highway can also be successful if it leads to popular fishing spots...

Investments

Experienced businessmen claim that opening a competitive fishing store requires at least 3 million rubles, of which 80% of the starting funds goes to purchasing an assortment of goods. One cannot but agree with this: the larger the assortment, the better the store looks in the eyes of a potential buyer.

Large investments in goods are due, first of all, to their high cost. Motor boats, fishing suits, tents, spinning rods are quite expensive goods, the purchase of which requires significant funds. Selling such a product through a catalog is also not an option, since the buyer needs to see the product with his own eyes and touch it. There is only one option left to save at the start: do not buy expensive items, but choose something cheaper and more popular. In this case, investment in goods can be reduced to 300 thousand rubles.

The main products of such a mini-store can be:

• baits, baits and flavors;
• reels, fishing rods, spinning rods, cages;
• fishing line, sinkers, leashes, floats, hooks, tees;
• for winter fishing: spinners, balancers, winter fishing rods, nods, etc.

The big advantage of such a product is that it is small in size, so the store can be located in a minimum area of ​​only 5-6 square meters. m.

You can also choose some specialization. For example, call the store “Blesna” and create the richest assortment of such goods in your city.

Earnings on spinners in winter time goes very good. A catchable spoon costs between 700 and 1000 rubles, and wealthy fishermen often take several spoons into their collection at once. The markup on spinners is 100 percent or more. Yes, the product is seasonal, but you can make good money during the season. In addition, the point will receive regular customers who can come in the summer to buy fishing line or a float with hooks.

Room

As a room you can use an island or wall section in mall. There are no problems with traffic in such places and you can get your first buyers from the very first days. But due to high rent, a location in a shopping center may not always be profitable.

A store opened in a residential area of ​​the city can be no less profitable. Small premises are often rented here on the first floors of multi-storey buildings. Find 5-10 sq. m. you can always. Such an area will cost only 10 - 20 thousand rubles per month. If you always have fresh bait in stock: bloodworms, maggots, worms, sprat, etc., a flow of local customers is guaranteed. To store the nozzle you will have to purchase a refrigerator.

Business registration

Before renting retail space and purchasing a consignment of goods, you will need to register your business activity. Without an IP, no supplier will work with you. Therefore, we register an individual entrepreneur with the local tax service. Registration of an individual entrepreneur will cost only 800 rubles (state duty) and will take 5 working days from the date of submission of documents (application, photocopy of passport, receipt of payment of state duty). When filling out the application, you can indicate OKVED code 52.48.23 “Retail trade in sporting goods, fishing equipment, camping equipment, boats and bicycles.”

The best tax system for a fishing store is UTII - a single tax on imputed income. This is the most optimal mode taxation for a small fishing department. The amount of the tax depends on the retail area of ​​the property: the larger the area, the higher the tax. UTII is a fixed tax and does not depend on the revenue of a retail outlet.

Staff

Only guys, and preferably those who like fishing, should be hired. This is what most market players think. The fact is that many fishermen, due to their chauvinism, do not perceive the concept of “woman and fishing.” If there is a girl behind the counter, this may seem strange to many. Still, they trust guys more: they will listen to advice, ask for recommendations, and will definitely buy something.

In the first months of work, you can bargain with the organizer of the business (if time permits). This will not only allow you to receive increased revenue, but will also help you better understand the client’s needs and create the ideal assortment of the outlet.

Season - when to open?

There is a pronounced seasonality in trade in fishing products. The most profitable months are December and May. At the beginning of the winter fishing season, the demand for spoons, drills, winter rods and bait (bloodworms, sprat) increases. In May, the demand for spinning rods, summer fishing rods, boats, and echo sounders increases. If you decide to organize your own fishing store, then it is better to do this before the opening of the next fishing season. In this case, the funds invested at the start will pay off much faster.

Many experienced businessmen When opening a store, it is advised to lay down a reserve fund. For a small store this could be 150 - 200 thousand rubles. These funds will be used primarily to pay rent and wages sellers if the store’s revenue in the first months of operation is very small (which is most likely what will happen).

Fishing store business plan

We propose to carry out some calculations of the prospects of opening a small fishing store (feasibility study).

Investments:

• trade equipment (display displays, racks, refrigerator) - 100 thousand rubles;
• creation of an assortment of goods - 200 thousand rubles;
• advertising, registration, other expenses - 50 thousand rubles.

TOTAL: 350 thousand rubles.

Fixed monthly expenses:

• rent 6 sq. m. - 15 thousand rubles;
• salary + insurance contributions (2 people) - 45 thousand rubles;
• UTII - 6 thousand rubles;
• other expenses - 5 thousand rubles.

TOTAL: 71 thousand rubles.

The sales break-even point with an average trade margin of 70% will be reached with monthly revenue of 172,000 rubles. Anything more than this amount is our profit:

• average trade margin - 70%;
• average bill - 400 rubles;
• average income per customer - 235 rubles;
• number of clients per day - 25 people, per month - 750 people;
• monthly income (less costs for goods) - 176.25 thousand rubles.

Hence, the store’s profit will be: 176,250 - 71,000 = 105,250 rubles. With such indicators, the cost of opening a fishing store pays off in just 3 months of operation of the outlet. However, taking into account the fact that high store traffic will not be achieved immediately, a period of 8 - 14 months can be considered a normal payback.

An online fishing store is a highly focused type of business, the main disadvantage of which is the need for certain expert knowledge. However, this good way without significant investments (about 300 thousand rubles are needed) you can turn your favorite hobby into a business with a stable income.

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Types and types of stores

An entrepreneur can organize a traditional store, but to implement the idea, he will need serious start-up capital (at least 1 million rubles).

Another option for organizing a business involves opening an online store based on a real-life retail outlet selling fishing products. In this case, an entrepreneur can use a virtual store as a tool for developing an existing business.

Options for opening a fishing online store

Range

The assortment of the online fishing store is divided into three groups:

1. Main products: fishing rods, rods, spinning rods, tackle, reels, etc.
2. Consumables: fishing line, cords, spoons, floats, bait, hooks, etc.
3. Complementary products: special clothing and shoes, hats, boats, appliances, containers, fish grabbers, tents, sleeping bags, etc.

Clothes for fishing Lure Fishing Rod Tackle fishing boat Spinning

An online store created from scratch should contain about three to five thousand product items in the catalog. When forming an assortment, it is necessary to take into account the needs of the target audience.

Optimal ratio of product groups:

• basic goods – 60 percent;
• consumable goods – 30 percent;
• additional goods – 10 percent.

Relevance

Consumer demand in fishing stores is created by a limited group of people, but in Russia it is quite wide. The number of people who are passionate about fishing is approximately 25 million (17.5% of the Russian population).

Fishing passion generates stable demand, as avid fishermen and amateurs quite often purchase fishing gear and other goods. If the buyer likes the online store, he will most likely become a regular customer, and this will ensure a regular sales volume.

The attractiveness of the business is also confirmed by the fact that there is competition between fishing online stores.

Market analysis and target audience

According to experts, the capacity of the domestic fishing goods market varies from 300 million to one billion US dollars. The most popular category includes spinning rods, fishing rods and fishing rods (60 percent of turnover). The remaining 40 percent consists of fishing consumables and accessories. A 2014 market analysis by Businesstat showed that 10 million fishing rods and fishing rods were sold during the year.

The target audience of such a store will mainly be men of different ages. The share of women will be at least 3 percent. According to sociological surveys, the average fisherman annually updates his arsenal by about 5 thousand rubles. He updates his equipment once or twice a year.

Competitive advantages

Competitive advantages of a successful online fishing store:

• professionally designed website;
• functionality, for example: filters, site search, the right to leave a review, online consultant, etc.;
• clear and thoughtful product catalog;
• a wide range of products, regularly updated;
• detailed description of goods (with photographs), terms of delivery and payment;
• website design must take into account psychological characteristics target audience and websites of online stores of direct competitors;
• operational work of sales managers;
• quality service;
• flexible pricing;
• thoughtful loyalty program.

Step-by-step instruction

To create a profitable online fishing store, an entrepreneur will need:

1. Conduct an analysis of the market that the store will target (for example, a specific city, region, several regions, the entire country and wider).
2. Analyze the websites of direct competitors.
3. Create a portrait of a potential buyer.
4. Think over the product range.
5. Come up with an original name for the store and register a domain.
6. Calculate a business plan.
7. Register a company.
8. Develop a website.
9. Decide on hosting.
10. Fill the site with a product catalog with detailed descriptions.
11. Identify suppliers of fishing products.
12. Connect payment systems to the website.
13. Consider the best delivery methods.
14. Promote an online store.

Paperwork

A virtual store, just like a traditional trading enterprise, requires registration. Most often, an online store is registered as an individual entrepreneur or LLC. The choice depends on the entrepreneur. For example, an LLC is suitable if the business is joint. As a rule, the LLC form inspires more confidence among suppliers, partners and customers. On the other hand, opening an individual entrepreneur is a little cheaper and easier, since fewer documents will be required for registration.

For a fishing store, the type of activity suitable for OKVED is 52.48.23 (“Retail trade in sporting goods, fishing equipment, camping equipment, boats and bicycles”).

After registering a company, the entrepreneur will need:

1. Open a bank account.
2. Order a print.
3. Choose a tax system.
4. Obtain statistics codes from the State Committee.

Selection of suppliers

Since an online store is not required to have a warehouse of products, the importance of the process of selecting reliable suppliers increases. They should not let the store down at the most crucial moment, for example, after a customer orders a product on the website. It is important that the ordered product is sent on time by the supplier and received by the buyer as quickly as possible. The reputation of the store and its future success largely depend on the speed of delivery.

Where to look for suppliers:

• on the Internet;
• in product catalogs;
• at fishing exhibitions;
• in thematic magazines and newspapers.

Both an intermediary and a manufacturer can act as a supplier. With the latter you can agree on more favorable conditions supplies. Partners should be sought among domestic and foreign manufacturers. Don’t neglect Chinese suppliers; they can be found on portals such as Aliexpress and Taobao.

Criteria for selecting a supplier of fishing products:

• price and loyalty program;
• quality characteristics of products;
• breadth of assortment;
• efficiency of delivery;
• openness of information on the balance of goods in the supplier’s warehouses;
• right to reserve a product;
• right to return the product;
• availability of sending the product directly to the buyer;
• Detailed information about the products sold and photographic materials are provided.

The process of selecting suppliers for an online fishing store will take a lot of time, since the range is very diverse. For example, if an entrepreneur is faced with the task of finding a supplier of complementary foods, then it is better to give preference to local producers, since this is a perishable product.

In the video, the presenter explains how to find the right supplier for an online store. Filmed by Anton Protsenko's channel.

Creation and content of the site

The process of creating an online fishing store consists of the following steps:

1. Domain registration.
2. Choosing a hosting.
3. Selection of the optimal CMS (website content management system) and its installation.
4. Website construction.
5. Filling the online store with a catalog, product descriptions and other content.

If an entrepreneur does not have experience and relevant skills in website development and programming, then it would be best to hire professionals to build a store. An electronic trading enterprise can be created either on a paid, professional CMS or on a free one. It all depends on the budget, but if you have money, then it’s better not to save and immediately make a quality store.

The most popular paid CMS are:

• 1C-Bitrix;
• UMI. CMS;
• NetCat;
• Shop-Script;
• CS-Cart.

The most popular free CMS:

• WordPress;
• Opencart;
• Joomla!;
• MODX;
• Drupal.

The website design must correspond to the specifics of the products sold and the expectations of potential buyers. Ideally, it is better to order the design of a virtual store from a professional artist.

The website of an electronic trading enterprise must contain:

• information about the company, its mission, principles and operating policies;
• detailed description of the products sold;
• price of the goods;
• availability of goods in warehouse;
• illustration of products from different angles;
• delivery and payment rules;
• contact information;
• terms and conditions of the loyalty program.

Promotion and advertising

Trading on the Internet is almost always associated with competition, and in order to win it you need to adhere to the right marketing policy. Here you need to focus not only on online advertising, but also on promoting your virtual store in the real world.

Key ways to promote an online store:

• contextual and banner advertising on the Internet on fishing sites and forums;
• adding information about the store to thematic online catalogs;
• advertising on popular social networks (including creating your own group);
• distribution of business cards and leaflets in places where the target audience may potentially appear;
• informing customers by email about discounts, promotions, and assortment updates;
• bonus program (for example, you can make a small symbolic gift with your main purchase).

It is important not to overdo it with advertising; it should not be intrusive. The buyer will also pay attention to the delivery time, the quality of packaging and the integrity of the ordered product. The store's website must have a feedback form. In order not to lose old customers, you can issue discount cards.

Staff

The staff of an online fishing store depends on the geography of its operation, the breadth of its product range and the number of orders. Accordingly, at first it will be small, but subsequently it should increase.

The staff of an average online store selling fishing products:

• administrator;
• sales manager (two people);
• courier;
• IT-specialist.

Most often, it is not profitable for a store to maintain its own couriers, and it is easier and cheaper to use the services of courier services and transport companies. However, if the store is focused on working only in one region, then the feasibility of creating your own courier service increases.

Opening option with minimal investment

You can organize your own fishing virtual store with a minimum budget of 30 thousand rubles. But in this case, the entrepreneur is responsible for independently developing the site, filling it out and maintaining it.

To minimize the number of people to service the store during its operation, the assortment should be optimized. If it is very large, then a lot of time will be spent on negotiations with suppliers and customers, organizing delivery, etc. Then the entrepreneur will not be able to manage the store alone and he will need assistants who will need to be paid.

With a minimum budget, there is no need to organize a goods warehouse. After receiving a new order and receiving an advance payment, the goods will be re-ordered from the supplier. This mode of operation will save the entrepreneur from unnecessary costs for maintaining a warehouse.

Financial plan

Sample of starting investments for launching an online store of medium-sized fishing goods (approximate prices are presented in rubles):

• business registration: 5,000;
• purchase of CMS: 30,000;
• Internet connection: 1,000;
• work of a team of professionals to create a website: 30,000;
• filling the site with information: 25,000;
• domain purchase: 1,000;
• marketing activities: 15,000;
• purchase of cash register equipment: 25,000;
• creation of a minimum inventory: 150,000;
• office-warehouse rental: 10,000;
• other costs: 18,000.

To build this electronic trading enterprise from scratch, an amount of 310 thousand rubles will be required.

List of approximate regular expenses of a fishing online store (rubles per month):

• hosting cost: 200;
• Internet cost: 1,000;
• wages with accruals (based on 4 people): 140,000;
• rent of premises for an office-warehouse: 10,000;
• utility costs for maintaining an office-warehouse: 2,000;
• mobile communications: 1,800;
• advertising costs: 2,000;
• other costs: 3,000.

As a result, it turns out that the entrepreneur’s monthly expenses will amount to 160 thousand rubles.

Advantages and disadvantages

Strengths of an online fishing store:

• a wide range of potential buyers;
• quite high demand;
• low starting investments;
• the buyer has the opportunity to familiarize himself with the entire assortment, calmly read the product description and make a purchase right at home;
• no need to maintain a large staff;
• low operating costs.

Weaknesses of an online fishing store:

• there is no opportunity to touch the product and ask a question to the sales consultant (if there is no online consultant);
• labor-intensive work on selecting suppliers and interacting with them;
• seasonal nature of sales;
• Delivery time may take from several days to several weeks.

Risks and payback

Key business risks:

1. Decrease in purchasing power of the population. This situation may lead to a reduction in demand for fishing products, since for most buyers fishing is a hobby.
2. Increased competition.
3. Seasonal decrease in demand (or due to unfavorable weather conditions).
4. Deterioration of the store's reputation due to supply failures due to the fault of suppliers, poor-quality packaging of goods, inattentive and rude service.

The average payback period for this type of business is 10–12 months.

About a fifth of all men living in Russia name fishing as their hobby. This hobby may well become the scope of a successful business project. To do this, just open a fishing store. Such an enterprise requires deep personal interest and can provide fairly high profits.

Direction specifics

The sale of fishing accessories has a number of unique features that distinguish this type of business from other trading enterprises:

• Fishing requires specific knowledge and experience. Only a person who is passionate about fishing can adequately navigate the huge variety of gear, consumables and related products. If there is no personal experience, you can involve a consultant in the project, instructing him to form an assortment, which will increase costs, but otherwise there is no point in mastering this business;
• Fishing is seasonal. Winter and summer fishing require different equipment, so you need to periodically change the range of goods in accordance with the approaching time of year;
• Potential buyers themselves will be happy to tell you exactly what products they need. This business-useful information can be gleaned from local fishing forums or communities in in social networks;
• A fishing store must simultaneously and completely satisfy the current needs of the local customer. Fishermen prefer to buy everything they need in one place;
• Many fishing accessories are very compact. A product worth several thousand rubles can easily fit into 1-2 small boxes. To create a truly rich assortment of a trading enterprise, large sums of money are needed;
• All kinds of fishing equipment and related products are not essential items. Some of them, and the most expensive ones, have a long service life and are purchased every few years when old equipment breaks down. The cheapest goods are purchased much more often, but are not able to provide sufficient and should not be the basis of the assortment. In this regard, assessing the capacity of the local market is of key importance.

Calculation of market capacity

To calculate the number of potential buyers, the following formula can be used:

Population X Proportion of men(national average - 0.48) x 20 % (approximate percentage of people who are interested in fishing)

For a city with a population of 500,000 people, the number of potential buyers will be:

500,000 people x 0.48 x 20% = 48,000 people.

It is difficult to calculate the market capacity, since the entire range of fishing products varies significantly in price. In this regard, when solving practical business problems, you need to focus on the approximate values ​​of the number of potential buyers, the amount of the average bill and other local features.

The minimum purchase amount can be approximately 50 rubles (1-2 hooks or a small amount of live bait), and the maximum can reach several hundred thousand rubles (for example, if you purchase a rubber boat and an outboard motor). At the same time, the price of a universal spinning rod of average quality is about 5,000 rubles.

The income of the enterprise is also influenced by the purchasing power of the local population. In rich regions, premium-segment goods are in demand, while in poor regions, fishermen can afford only the minimum necessary equipment, and some of the equipment is made independently. Buyer preferences are also influenced by local aquatic fauna. To catch certain types of fish you need special gear.

Development of a business strategy (business plan)

Before opening a fishing store, you need to thoroughly study the local conditions. The easiest way to structure information is to draw up a business plan. This document should provide clear and detailed answers to the following questions:

1. What goals and objectives does the enterprise pursue? Opening a fishing store can become the main source of income or an experimental direction for an existing business.
2. What are the most promising industry development trends? Fishing is a conservative hobby. The gear used approximately 100 years ago is fundamentally not much different from its modern counterparts. However, one should not think that the industry is standing still and not expand the range. Lighter and stronger materials are being introduced. Related trends are being developed that make the fishing process itself more comfortable as a whole, for example, devices are being developed that make it possible to determine the location of schools of fish, and special clothing. Even if the buyer can only afford cheap goods, he will appreciate that he is offered modern and high-quality products.
3. What is the capacity of the local market and the number of potential buyers? A fishing store as a business must make a profit. Stable income unlikely in small towns with low level life and located far from natural bodies of water.
4. What are the competitors' positions? It is ideal for a business to have a monopoly position in the local market, but in practice such conditions rarely arise. If one or more retail outlets with a similar product range already operate in a locality, you need to assess the potentially available market share, as well as analyze the weaknesses of competitors. In cases where there is a clear excess supply, only a completely unique business project can bring stable profits, for example, the exclusive sale of premium products or products from a well-known manufacturer - an industry leader.
5. What are the future prospects of the project? Like any business, a fishing store needs gradual development. For a small project, promising directions are expansion retail space, product range, development of related areas (sale of goods for tourism, hunting, outdoor activities). When creating larger enterprises, already in the early stages it is necessary to analyze the prospects for expanding the retail network - opening new branches in other areas of the city or nearby settlements. In this case, it is necessary to form a well-recognized individual style of the company from the very beginning.
6. What are the risks and exit strategies? It is necessary to anticipate possible difficulties in advance and leave ways of retreat. So, if similar retail outlets already operate in the city, but do not bring high profits, there is a possibility that the local population is not very interested in fishing or that competitors have chosen a fundamentally wrong strategy. In this case, you can try opening a small outlet with the most popular range of products. If after 6-8 months the business's prospects are still unclear, closing the business will result in minimal losses.

How to open a fishing store? Practical action plan

Fishing is an activity that is in great demand here in Russia. For many of our citizens, fishing is a real vacation, a way to pleasantly relax.

Since this type of activity is popular among us, it would be useful to open a store that provides services to fishermen. Fishing products will be in constant demand. This is a very profitable investment.

The owner of his own business, who himself understands all the intricacies of the business, will open a point of sale of fishing goods that will flourish all the time. Therefore, if fishing turns you on, then it will be important to start this type of business. It will be a little more difficult for amateurs, since they will need to understand the intricacies. This type of business is very promising and the risks are small.

Top-notch customer service is the foundation of prosperity. Some people who do not understand fishing are successful in their business.

This is facilitated by sellers - experienced and professional fishermen. These people, who have been involved in professional fishing for many years, are ideal assistants. They will easily help the buyer, give the right advice, and reveal many fishing secrets. After all, it has long been known that customer service is high level, this is the success and prosperity of any type of business.

The highlight of your future store is professional salespeople. No one can understand the goods better than them. Therefore, the first thing you must do is find suitable workers.

So, having decided to open a store selling fishing tackle, you need to start with the following. You will need to complete several documents. But first, you should decide for yourself what format of the store you will have. Typically, many people open a typical department in sports stores using a sublease agreement.

If you still want to open a specialized fishing store, then this is a more expensive option. Although, it is not recommended to open a large brand store to begin with. Try your hand at the department. If you succeed, then you can open a large specialized store.

The department is convenient, economical and safe. There you will be able to sell fishing gear from various manufacturers. Large stores sell specialized and expensive goods. For example, spinning rods for 1,500 rubles. Rent a section in a store. An ideal room is considered to be 50 sq.m. Unless, of course, you are selling large items such as a tent or a boat. In this case, you will need twice as much space.

Having sorted out the room, you need to start decorating it. Buy racks, shelves and install them on the walls. Mount the shelves firmly, leaving more space between them to accommodate fishing gear.

Instead of putting fishing rods on shelves, they can hang them on the walls or place them at the entrance to the store. This is such a publicity stunt. The best bits, with colorful decorations, are displayed at the entrance to attract the attention of buyers.

After the racks are decorated, you need to purchase goods. All experienced store owners will tell you that you should purchase the product that is considered the most popular for fishing - this is:

• Spinning rods
• Floats
• Hooks
• Weights
• Reels
• Line of various sizes
• Sleeping bags
• Oars and much more.

You can also stock up on fishing clothing, such as tarpaulin. It is lightweight and protects well from rain.

The next step in the fishing business– this is thinking through an advertising campaign. As you know, advertising is the engine of trade, so try to be careful about this. Any advertising begins with a sign.

Think about how to design it, involve professionals in the work. A specialist who understands advertising is able to attract many more customers with one correctly composed slogan than a hundred signs combined. You can use various media and the Internet. The main thing is don’t skimp on advertising!

We enter into an agreement with the importer of fishing goods into our country. These may be companies from Japan, Western Europe or the USA. You can also find so-called “left” suppliers who do not have exclusive rights, but sell the goods much cheaper.

Time and experience will tell you which of them to enter into an agreement with. It wouldn’t hurt to get recommendations regarding this issue from friends. Recommendations given by an experienced specialist are valuable information.

When opening a fishing store, you should pay attention to competition. This is an important point. Not too much competition in the city where you live is a symbol of a successful career. Although, if your store provides quality customer service, they may only come to you.

As mentioned above, sellers must be professional fishermen. But that is not all. The seller must be a polite person, able to find a common language, even with the most picky client. You can hang a sign in your store: “The customer is always right.”

The sellers of your store do not necessarily have to understand the specifics of fishing, but he must know which lure is suitable for a particular fish. The specialist knows all types of spinning rods and their purpose for types of reservoirs.

They must know what kind of fish they bite on and be able to easily distinguish a reel from a multiplier. If you are not familiar with professional fishermen, you can use the following method. Ask a fishing friend of yours to conduct the interview for you. People who pass this control will become your possible employees.

Typically, a medium-sized fishing store will have one or two salespeople. One of them can be registered as a consultant. As for accounting, its implementation can be entrusted to a special company.

Any type of business, including fishing, requires paperwork. The most well-known are sanitary-epidemiological and permitting documents. Their processing may take for a long time, for example, about two to three months.

This time can be usefully used for organizing premises, purchasing goods and making connections.

Permitting documents represent the following items:

• Permit from the city prefecture regarding the operation of a store or department
• Rospotrebnadzor decision allowing you to use your store
• Documents on sanitary and production control. They are designed to ensure that the enterprise carries out all the requirements provided for by law. sanitary standards and rules. These documents come into force after they are agreed with the Rospotrebnadzor authorities
• Conclusion issued by the sanitary and epidemiological center of Rospotrebnadzor conducting the inspection. This inspection determines the compliance of the store premises with applicable laws and regulations.

In addition to the permit documents, you will also need to complete a number of the following:

• A document confirming permission to export solid household waste and various wastes
• An agreement regarding the provision of dry cleaning and laundry services, which will wash and clean the special uniforms of store personnel
• An agreement confirming the right to systematic cleaning and disinfection of premises, ventilation and air conditioning systems

Regulatory documents required for opening a fishing store should include in your list:

• A document confirming the regular implementation of sanitary and epidemiological procedures relating to the extermination of rodents, as well as pathogenic microorganisms and insects
• An official document confirming permission to dispose of fluorescent lamps

Knowing all these subtleties of paperwork, it becomes easier to run a business. Useful information will help you maximize the process of opening a fishing store without wasting time.

If all this red tape with documents scares you, then you can use the services of special companies that provide quick service.

They will prepare everything for you Required documents, and all you have to do is spend your time profitably improving your business.
It is difficult to say how much money will be required to open a fishing store. Everything will depend on the specific case.

But in conclusion, I would like to note that only by sincerely loving your work, your business, you can achieve significant success in any field of human activity.