15.05.2022

Visiting the page in VK. How to view the statistics of the page "VKontakte": detailed instructions

VKontakte statistics are an important tool for business, as well as a unique flow of information for a personal page. Surely many of your friends have an "unusual" city or age is not indicated. In the statistical data, you can accurately determine who, from which cities and at what age, visited your page.

Statistics on the user's page appears only after (not friends!). Keep track of who and how many times visited your page! From what cities and what age people make up your audience.

The activity of users on a page on VKontakte may be of interest not only to the most ordinary users, but also to owners of commercial accounts. They use statistics as a confirmation of the popularity of their personal profile. This data is then shown to advertisers. The more interesting the account, the more likely it is to receive an advertising offer from the customer. Other users view statistics for personal interest. Let's look at how you can get acquainted with the statistics in social network In contact with.

How to view page statistics in VK

It should be noted right away that statistics on VKontakte are not available to everyone. You can't enable this feature in your profile settings either. This information is provided only to those users who have more than 100 followers on the page. And it doesn’t even matter how many friends are in this profile - there can be at least a million of them. Only followers count. This is the most important indicator. These are people who applied for "friendship" but were not added as friends by the page owner. As well as those who were removed from this list, but remained subscribed to the page.

Such accounts are considered popular. The administration of the social network believes that their owners need to have access to statistical data. If you don't have 100 followers on your profile yet, try to fix this problem as soon as possible. Agree, this is an absolutely adequate figure. Unpopular pages are deprived of a pleasant bonus in the form of viewing statistics. Any appeals to technical support meaningless - there can be no exceptions to the rule. If you have already gained 100 followers or more, the following way to view page statistics on VKontakte will come in handy.

Brief instructions for the 2018 VKontakte interface:

  1. Log in to your personal profile.
  2. Click on the "diagram" icon, which is located under the avatar.
  3. Statistics will be available in a new window.

How to read account statistics in VK

The most important information about profile visitors is provided in the form of various charts and graphs. This makes it easier to get familiar with the data. It is noteworthy that the statistics are generalized. That is, you will not be able to view information for a specific user. You will not see the names, surnames or nicknames of the subscribers / guests of the page, but only the basic data on their activity. Of course, many users would like to see detailed information about account visitors, but so far this option has not been provided.

The statistics of the page on VKontakte are also useful for those users who seek to increase the popularity of their account, but do not know their target audience. After viewing the statistics, you will receive answers to all your questions. You will immediately understand who is attracted to your personal profile.

What does the statistics in VK include:

  • Attendance;
  • Coverage;
  • Activity.

It's time to get acquainted with each item in more detail.

Attendance

Here you can find out who visited your page for the last period and for the entire existence of the profile. In this column, there is a constant ratio: the number of unique users = the number of views. The first indicator cannot exceed the second.

In this tab, you can also see which audience is interested in your profile on VKontakte. Statistics affect the following items: gender, age, geography, subscribers.

For example, user geodata simplifies the task of placing targeted advertising on the web. To do this, it is enough to understand from which country / city users most often get to your personal VK account.

It is also useful to control the dynamics of growth and loss of subscribers. In the case of mass unsubscribing of followers, you will have to make a little effort to increase their number. Always remember that the ability to view statistics may disappear. Therefore, it is impossible to allow the profile to fall under the category of unpopular. You need to keep at least 100 followers. And if the reputation of the page is dear to you, these indicators should be as high as possible.

To briefly summarize all that has been said, the “Attendance” tab makes it possible to get a rough idea of ​​​​who is interested in your personal page in VK.

Coverage

This item represents statistics on the number of users who viewed new publications in the profile (posts on the wall, videos, photos, and so on). Here you can also view statistics by items: audience coverage, gender / age, geography, device coverage. The last point is interesting in that you can find out which device the visitor uses to enter the page. This will be useful for further formation and planning of content. Experienced users know that viewing publications from a computer and a mobile device is very different. The account owner will have to decide which of these "directions" he will have to work in the future.

Activity

This is the most interesting tab of all the options listed. It is here that the so-called "reaction" of visitors to the posted content is shown.

What can be seen here:

  • Likes;

VKontakte group statistics is the main tool that allows you to evaluate the effectiveness of an SMM campaign. Data analysis should be approached comprehensively, that is, take into account all the indicators provided by the social network and correlate them with the activities that you conduct. For example:

  • placement of targeted advertising;
  • cooperation with thematic communities;
  • installing a group widget on the company website;
  • changes to published content;
  • carrying out activities and work with involvement.

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Knowing all the actions taken and referring to the statistics, you can get complete picture and understand what exactly is worth doing for further successful promotion. Almost all the necessary indicators are provided by the social network, but if you need a deeper analysis, for example, including the actions of competitors, you should use third-party resources, such as Jaga Jam.

How to view the statistics of a VKontakte group?

How to view the statistics of the VKontakte group, all administrators should know. It is very easy to do this. It is enough to go to your community and under the avatar in the right column of the group management, select the "Community statistics" item.

You will be redirected to the charts page with indicators. Each graph comes with a text description, so you can always find out what it displays. General rules to work with them are the same. In the upper right corner, you can select the required period (day, week, month, all the time, by day, by month) and the display option in the form of a chart. Using the slider at the bottom of the graph, you can set the time period you are interested in.

Under the graph, by clicking on the checkmarks, you can select the indicators you are interested in. So, on the first graph “Unique visitors and views”, you can see both indicators as well as them separately.


We will immediately answer a popular question that causes a large number of disagreements: "what does unique visitors to VKontakte mean in statistics."

According to the definition of the social network itself, this is the number of users who switched to the community per day. It consists of two components: direct members of the page or group and users who went there as a result of ongoing activity (advertising, news from other users, and so on). It should be taken into account that it is not typical for a more mature and serious audience to enter the group every day, no matter how fans of the brand they may be. Therefore, although this is an important indicator, you should not become attached only to it.

Basic indicators

So, let's move on to the main statistics.

Number of participants

This variable is key in VK analytics. At a minimum, it demonstrates the popularity of the community in a certain period, and this indicator is usually the “measurement” for everyone else. The number of likes, comments and other data is important to study in relation to the total number of subscribers. But, of course, you should not chase only the quantity, first of all, the quality of the participants is important. Each user should relate to your target audience.

Attendance

VKontakte visitor statistics displays unique visitors and views. By studying attendance, you get a much greater understanding of the audience that is interested in you. Firstly, the total number of views per day, and secondly, the ratio of unique and non-unique views. This gives insight into the engagement of loyal customers and the quality of the content. A large gap between those who came to you once and those who returned indicates a lack of interest in the group or the quality of the content. And, of course, the bursts on this graph allow you to establish which channel or method of attraction turned out to be the most effective in terms of attendance.

Gender/age. Sexuality is an important factor. Based on this indicator, you can:

  • adjust the content plan, focusing on the interests, status and standard of living of the people who dominate your community;
  • attract users of the right gender and age if your audience does not match the portrait of your buyer.

Geography also allows you to “screen out” unnecessary actions in the promotion: if you are targeting certain regions, optimize your actions.

Devices. The percentage of PC users and mobile gadgets is a clear guide to what should be the time of publication and the content of the news. With the predominance of PC users, publications should be capacious and “shooting”, and illustrations should be catchy, due to the fact that on a larger plane, attention is more likely to be dispersed to other news. For mobile device users, it is worth betting on headlines.


Members- new and released - this item, as well as the attendance rate, deserves the attention of the administration when conducting active advertising campaigns.

Advertising, widget - provide information on specific sources. The selection of the time period makes it possible to determine the most effective method submission of information in ads and the location or design of the widget.

Section Views- for many, not such an important number, but still it can say something about the interests of subscribers, and therefore, suggest what you need to bet on when carrying out SMM promotion.

Coverage

Reach is formed based on the number of views of your posts from any sources: user news, friends news, wall of friends, etc. Reach shows how many social network users (whether subscribers or not) see your news.

Based on this data, conclusions can be drawn about the sources, methods of promotion and quality of content, comparing this purely with the number of group visitors and new members.

Activity

VKontakte activity statistics can give an idea of ​​the interest in interacting with you. This reflects the number of photos, audio and video recordings sent to your community, comments on them, messages on the wall, participation in discussions. Based on such data, you can adjust the group management strategy to increase engagement: stimulate discussions, launch contests, organize surveys and touch on burning topics.

Feedback- this is an accurate statistics of attendance and activity of the VKontakte page in terms of such indicators as comments, likes, reposts, as well as the number of users who preferred to hide your posts from their news.


Page Statistics

Page stats also include graphs, charts, and summaries for each of the above metrics. Such visualization gives a visual representation of all changes during a certain period of time. Both individually and collectively, they provide answers to questions about content, advertising, activities and promotion.

How to view the statistics of the page VKontakte?

You can view the traffic statistics of the VKontakte page in the same way as the statistics of the group: under the avatar, click on the control panel and select the appropriate section.

Basic indicators

Page metrics are identical to the group metrics we detailed above. Study them, analyze them, and you will get great opportunities for solving specific problems, such an analysis is more accurate, but also more complex, and therefore requires the involvement of experienced digital marketing professionals.

VKontakte statistics is an important tool that everyone should use without exception. If you have any problems using it, we will be happy to help you.

In this interesting article for users, I will help you with an explanation of what is VK page statistics. The fact is that this feature is quite recent, and for this reason, many users have ambiguities on how to use it.
Many regulars and some merchants of this network ask themselves the following questions:

  1. How can and should I correctly view the statistics of the VKontakte page?
  2. How to see unique visitors on your page?
  3. How to enable page statistics?
  4. Can I get page visit statistics?

These are not all questions, but some of the most popular ones that VK users want to know the answer to.

So, in order to find out the statistics of the VKontakte page, you need to click on the button located in one of the columns (second left) for managing your VK page, which is located in the same place as your photo albums, videos and audio recordings. And this button is called "Page Statistics". Here's what it looks like:

How to look at the statistics of the VKontakte page?

But in order to use the function that the contact site can provide you for your own viewing of the statistics data you need on the VKontakte page. What do you need to do to have that same statistics button appear on your page, which you will notice appears there automatically, automatically? - You need to have at least 100 followers who follow you. Otherwise, for the period of 2013, you will not have this button. And accordingly, you will not be able to see the statistics in a contact on your page. But over time, everything changes. Or get your 100 followers.

Subscribers will never be superfluous, so this is an opportunity to "kill two birds with one stone." And subscribers will appear, and it will be possible to view, but only your statistics, know this.

How to enable VKontakte page statistics?

Turning on page statistics to see unique visitors is very simple. To do this, you just need to just click on the familiar statistics button.


At the top you will see the statistics management menu in the contact, which consists of four functions:




You can see the statistics of VKontakte by geographic features. In this interesting section, you will find out how many visitors you had, and from which countries and cities. For some users, this is very, very important.


Now you know exactly how and how to use VKontakte page statistics.

Page statistics in VK determines how many people visited your page during the day or month. This information is necessary for those who are seriously engaged in increasing their or uses your profile to promote goods and services. Many users are often perplexed how to turn on the statistics of the Vkontakte page?

It is worth noting that this section in VK appears only for those individuals who have collected more than a hundred subscribers in their profile. If there are significantly fewer people who subscribed to you, then this section is not needed. At the moment, your page is not so relevant for others, but you can fix the situation by winding up the necessary , and only then observe their further growth and activity.

Vkontakte page traffic statistics

Vkontakte page traffic statistics displays various indicators: who comes to you more than a man or a woman, what is their age and location, which of them unfollowed you, and how many likes were put in a certain period of time.

The statistics do not show the names and personal data of your subscribers, as well as those people who, having entered your page, immediately left it. She does not display , however, will greatly help you in the promotion of the page. Depending on the predominance of one or another category of people, you can place the appropriate content on your wall and edit the offers.

How to view traffic statistics on a Vkontakte page

View VK page traffic statistics you can in the special section "Statistics", which is located immediately after the tab with audio recordings.

If you go to this area, you can find all the necessary data on attendance and activity. On the first screen, you will see 3 buttons at the top: Attendance, Reach, and Activity. Attendance opens automatically in front of you, it shows the number of unique visitors - those people who stayed on your page for more than 2-3 minutes, and the number of views, the number of those people who just went to your page and immediately left.

Due to the number of unique views, you will be able to determine how the content you post on VK is relevant and useful to users. If you scroll down, you can see a graph of the division of people by gender. If you hover over any column in the graph, you will find out which age category visits your profile more often than others.

Even lower on the page is the geographical distribution of people who visited you. This is very useful to know if you are engaged in, for example, making furniture, providing services that require your presence, or other business that is tied to a place. Further, VK shows a diagram that shows from which device people came from a PC or from a phone. And finally, at the very bottom is the number of subscribers. The graph clearly shows how many people subscribed to your news per day, week or month and for whom they have become irrelevant. If the number of unsubscribed subscribers exceeds new ones, it's time to update the content on the page and make it more interesting for users.

There are also two other interesting buttons in the top menu. These are page reach and activity. The reach area tells you how many people saw your new post in the news and how many of them . Below, data on the age and gender of people are also presented. Only one graph can be seen in the Activity tab. It shows how many likes and reposts were made by people who visited you. This will be very useful for those who write articles and maintain their blog.

Page statistics in VK

In order to view statistics, you must have more than 100 subscriptions to your profile. If you do not have so many, then you can absolutely free.

If you have reached the required number of subscribers, then let's get down to business. To see this function, you need to go to your page and click on the icon under your profile picture - "Statistics page".

In the mobile version, you need to click on the three dots from your profile - see statistics.

The statistics page will open.

The first tab is "Scope".

  • Coverage;

On the first graph, you can find out how many users viewed your posts on a given day (on the wall or in the news).

Full coverage - all users are taken into account. Follower reach - friends and followers.

  • Gender/age;

A little lower we see the age and gender categories of the users who visited you.

  • Geography;
  • Device coverage;

At the end of the first tab you can see, from which devices most often visited your page.

The second tab is "Attendance".

  • Attendance;

The first graph shows the number unique visitors on a given day/week/month.

Unique Visitors - How many people have viewed your profile. Views - the number of views of users who visited your page.

How to find page statistics in VK

  • Subscribers;

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