Who makes Lexus cars. History of the Lexus brand

When it comes to high-quality, popular cars, it's a sin not to mention the expensive Japanese brand Lexus. The Japanese produce the most charged crossovers for businessmen who need not only quality and comfort from a car, but also a premium component. One of these brainchildren of the brand is the model - Lexus NX. This car has already been restyled four times, and with each update, a more unique and reliable car. Russians also prefer Japanese crossovers, in particular, this model. In its segment, the car occupies a leading position. Many Russian fans of the brand do not know where the Lexus NX is assembled for the domestic market.

The main market for Japanese crossovers is the United States and Russia. This premium compact car for the Russian market is made in Japan at an enterprise located in the city of Kyushu. In the American Quality Evaluation Ranking, the Japanese factory received the gold award for the most the best quality car assembly. The design and capabilities of this "Japanese" will not leave anyone indifferent. The car is offered to buyers with three options for power plants. Purebred "Japanese" is quite popular in the Russian market. Even despite its high cost, in terms of sales, the car has already “surpassed” many competitors.

Exterior and interior

The next update of the crossover made its appearance even brighter and richer. The massive radiator grille flaunts the brand's logo. Dynamism gives the car a diamond-shaped lighting technology. Behind the car looks bold in the best sense of the word. The traditional Lexus-style spoiler adds sportiness and swiftness to the look of the crossover. The machine turned out to be quite compact, its dimensions are: 4630 mm × 1645 mm × 1845 mm.

The interior of the car looks just as good as the exterior. Where the Lexus NX is produced, they took care of the quality factor and luxury of the car interior. The soundproofing of the Japanese crossover is made at a very high level. Therefore, extraneous sounds will not distract the driver from the driving process, and passengers from a pleasant journey. The Japanese used some innovative solutions for interior design. Now the driver will be able to charge gadgets at a distance and control the multimedia system using the touchpad.

The owners have no complaints about the quality of the materials used for finishing. But, there are also drawbacks to the “Japanese”, there is a little little space inside, the roof of the car is rather low, therefore, it is not very comfortable for tall passengers to be in the crossover cabin. But the rear sofa has the function of adjusting the backrest and is equipped with an electric drive. The car has an automatic luggage compartment opening system. Its volume is 500 liters, if you fold the rear seats can be increased to 1545 liters.

Technical side

The engine range for Russia is represented by the same units as for the European market. The base is a gasoline 2-liter naturally aspirated unit that produces 151 horsepower. The maximum speed of a crossover with such an engine is 180 kilometers. Where the Lexus NX is produced, they took care of the economy of the car. In the combined cycle, the car consumes 7.5 liters of high-quality Euro-5 gasoline. The second engine is also a 2-liter, but already issuing 238 horsepower. The maximum speed of a car with such an engine is two hundred kilometers.

A hundred will require 8.8 liters of fuel. A hybrid power plant is also available to customers - this is a 2.5-liter engine with a power of 155 horses. Plus, there are two more electric motors for 143 hp. and 68 hp Maximum, the driver will be able to disperse this crossover up to 180 kilometers. The average consumption of a hybrid installation per hundred kilometers is 5.4 liters. The basic version of the car is offered only with front-wheel drive. The machine has a traditional independent suspension MacPherson strut front and multi-link independent rear. The car is available to buyers in three versions:

• NX 200
• NX200t
• NX 300h.

The cost of the car varies from 1,448,000 to 2,350,000, depending on the configuration. Japanese crossover Lexus NX will become great option for urban operating conditions.

Country-manufacturer "Lexus" - Japan (city of Toyota). The Lexus division is part of the Japanese concern Toyota Motors Corporation, and is mainly engaged in the production of luxury cars for the US and European markets, and Toyota cars are mainly sold in Japan. The main direction of the company is the creation of elite expensive cars with leading comfort characteristics for the driver and passenger, reliable engines, transmissions, and innovative smooth running systems.

Brand creation

Japan, as a Lexus manufacturing country, is famous for its unique technologies and innovations in the field of mechanical engineering. She had before and now has all the resources to create the best cars in the world. That is why in 1983, at a secret meeting of Toyota directors, the idea was proposed to create a new brand, under which the best cars in the world would be produced. So that the consumer would not have associations with Toyota, a new brand, Lexus, was invented.

Plans and positioning

1400 best engineers and designers were invited to create the first car. They faced a rather difficult task - to create a truly good car luxury class that would outperform competitors and cost less. For this, a survey group was even created to find out what exactly they want to buy in the United States. And although Japan is a manufacturing country, Lexuses were primarily aimed at the American consumer, since at that time the Japanese market already almost completely belonged to Toyota.

First car

The very first machine was created in 1985. It was the Lexus LS400 model, which was tested in Germany in 1986, and appeared on the US market in 1989. Since September of this year, sales of the car began. Outwardly, he had nothing to do with Japanese cars and looked like a typical "American". The designers did their best, as this model was well received by the American public. Even then, consumers began to wonder what kind of manufacturing country it was and whose brand was Lexus.

Subsequent models

The second car was "painted" by Giorgetto Giugiaro. We are talking about the model Lexus GS300 with a streamlined body. The most successful was the modification of the Lexus GS300 3T with a forced motor, created by the Cologne branch of Motosport, owned by the company"Toyota".

A year after entering the US market, the American press called the Lexus LS400 sedan the best imported car. However, there is nothing particularly surprising here, since the car, with its high power, had low fuel consumption due to successful aerodynamics.

In May 1991, the market appeared new car- Lexus SC400 Coupé. It very much resembled the Toyota Soarer, not only in appearance, but also in performance. However, after 1998, the differences between these machines disappeared during restyling.

In 1993, the five-seater Lexus ES300 sedan was also shown, which was a kind of analogue of the Toyota Camry in the US market.

Also, the family of cars from Lexus includes a chic jeep with all-wheel drive LX450. It incorporates the comfort of an executive car and the dignity of a popular SUV in Japan. Toyota Land Cruiser HDJ 80. A little later, an improved version of the all-wheel drive jeep appeared - the Lexus LX470.

1998 in the history of the company will be remembered for showing the first car with the IS index. In the spring of next year, the first IS200 model from Lexus appeared on the American market. body shape and specifications machines made it possible to make a racing model out of it.

In the manufacturing country, Lexus developed quite quickly due to the high consumer demand for these cars in the United States. In early 2000, as expected, updates appeared. First, the IS300 was shown in Los Angeles, and then in Detroit everyone saw a successful reincarnation of the LS400 - LS430. In fact, this is the flagship among the cars, which had the most innovative technologies, a navigation system, an expensive leather interior, as well as a powerful V8 engine with a capacity of 280 horsepower. It could accelerate to 100 km/h in just 6.7 seconds. With all this, he had a minimum coefficient of drag.

In the same year in New York, the Lexus company announced the appearance of the SC430 model, and also shared its plans for 2003. It was assumed that in 3 years the Lexus RX300 cars would be produced at the Toyota plant in Canada. It should be noted that before that, only Japan was considered the country-manufacturer of Lexus cars.

peak sales

In June, the IS300 went on sale; in August, Lexus becomes the first luxury import brand in the US to sell over 20,000 vehicles in a month. At the same time, the improvement of existing brands is in full swing - the GS400 is being replaced by the improved GS430, which has successfully entered the series. The results for 2000 showed that for the fifth year in a row, Lexus increased its sales, easily outperforming other luxury brands in the US. At this time, American consumers already know perfectly well who produces Lexus, the manufacturing country as a whole is trusted, and even other brands Japanese cars well received by the buyer.

In 2001, Toyota announces that the suspension and motors for the RX300 will be built at its Buffalo facility. A short time after that, the IS300 SportCross (with a shift button on the steering wheel), IS300 Manual Transmission (with mechanical box gears) and the production of the new SC430 is being prepared for launch. In March, the car was ready, but by the time sales started, orders for this car had already been scheduled.

Coming to other countries

By 2002, this brand was respected all over the world and understood whose country is the manufacturer of Lexus. First official dealer appeared in Russia in 2002. They became the company "Lexus-Business Car". A year later, there were two dealers.

In 2003, Detroit presented famous model RX300 and the more dynamic RX330. The latter had luxury options and innovative technological solutions. On the roads of Russia and Europe, this car can be seen quite often. In its class, the RX300 overtook all competitors. In the same year, the assembly of machines began at a plant in Canada and Germany. And although Lexus cars are being developed in the manufacturing country of Japan, they are manufactured and assembled in different parts of the world, including Russia.

Plans for the future

The company said that they plan to replenish their lines diesel vehicles for Europe, because diesel power plants are more popular there because of the less harmful environment exhaust. There are also plans to develop hybrid cars for the US market, where hybrids are gaining popularity. However, such cars already exist even today.

Toyota, whose Lexus brand is not very popular in the manufacturing country of Japan, also plans to take a large part of its home market. However, this is not surprising, because Lexus was primarily focused on other countries, since Japan already bought Toyota cars with might and main. A new brand was not needed at all for this.

Conclusion

The once unknown brand has become very popular, and today everyone knows where Lexuses are made. Thanks to this brand (and not only it), the country of origin has created an excellent reputation as a reliable car manufacturer. However, it should be understood that most of the merit of the brand's success belongs to Toyota, because Lexus was not created from scratch, but on the basis of existing and advanced technologies at that time. So you need to remember who produces Lexuses in the manufacturing country. This is the Japanese concern "Toyota" - a giant of the automotive industry, which today is one of the industry leaders not only in Japan, but throughout the world.

The history of the Lexus car dates back to 1983 in a country where people value comfort - in Japan. At that time, brands such as BMW, Mercedes-Benz, Jaguar were in demand. The Japanese manufacturer Toyota was not at all afraid of the appearance of these car brands. On the contrary, I decided to take a competitive path. Those who managed to develop the world-famous Toyota cars also worked on the creation of Lexus. At that time, the team included about 1450 workers, among them were progressive engineers and talented designers. The development and production of the car took more than five years. The developers managed to compete with their rivals in 1988 thanks to the appearance of the chic, luxurious and prestigious car Lexus LS400. Moreover, he attracted the attention of society not only with his appearance, but also with the ideal characteristics of the motor. Since its introduction, it has managed to win the hearts of many luxury car enthusiasts.

Lexus in America

However, Japan was not the only Lexus manufacturing country. After a rapid increase in demand for cars of this brand in the United States, a plant was built, which also began to produce Lexus. True, it differs in many ways from the Japanese version. Lexus production in Japan was aimed at maintaining ergonomics and at the lowest cost, while in the US the main emphasis was on power, size and comfort.

First successful car

The country of origin of the Lexus LS400 is Japan. He was the absolute opposite of Japanese cars. Designers created it on the basis of American production. They believed in a bright future, that one day the brand should conquer not only Europe and the countries adjacent to it, but also all world markets.

The development of the Lexus LS400 was the most daring step in the history of the Japanese automobile industry since the release of the Toyota brand. He was recognized in 1990 as the best selling and best car brought to America. The Lexus SC400 has an eight-cylinder engine that includes 32 valves. Its volume is 4 liters, and the power is 294 horsepower. It also has a five-speed gearbox.

Further development

The manufacturer's next move was the Lexus GS-300 - its beautiful streamlined body and stylish design immediately attracted a lot of interested buyers. The American theme in the production of powerful cars pushed Toyota to develop the GS 300 3T sports sedan with a forced engine from Motosport.

Lexus GS-300 manufacturing countries - Japan, USA. It was introduced to America in 1991 along with the Toyota Camry, and the world premiere took place in 1993. It was a car of the sedan type, the engine of which has a capacity of 221 hp. With. with a volume of 3 liters, which corresponded to the American standard. It was followed by the all-wheel drive SUV Lexus LX 450, which entered the American market in 1996. Its production was based on Toyota Land Cruiser 200 models. Both models were similar and differed little.

Also in 1991, the Lexus SC 400 was introduced, which borrowed the design from the export version of the Toyota Soarer. And in 1998, the first show of a car from Toyota Motor took place, which included a preview of the IS model. And so the first improved and modified Lexus appeared in 1999 - IS 200, which was widely supplied to European and American markets.

New generation

Then, in 2000, other new items were added to this range: LS430, IS300. They replaced the outdated SC 300 and 400 coupes. In 2001, the first Lexus SC430 convertible was introduced at the Geneva Motor Show. It features a beautiful, sporty, unsurpassed design that attracts all pedestrians and motorists who meet it on its way. It has a wide and low shape. Gives the driver a perfect sense of comfort in motion. The car looks chic with both open and closed views of the roof.

The Lexus SC430 is rear-wheel drive and is equipped with a 4.3-liter V-8 engine that develops up to 282 hp. with., and a five-speed automatic adaptive transmission. To "hundreds" the car accelerates in just 6.4 seconds.

Perfect car

The next car that is popular to this day is the Lexus RX 300. This brand new SUV was introduced in 2001 at the North American Auto Show in Detroit. The car has impressive dimensions. After a successful release, the manufacturers decided to update it and dubbed the updated version of the release of the Lexus RX 330. The changes consisted in increasing the length and width of the car, as well as equipping the model with a 3.3 liter v-shaped six-cylinder engine with a capacity of 230 horsepower.

Later, in 2009, a Lexus RX 350 brand car model appeared. This SUV has a capacity of 271 horsepower with a volume of 3.7 liters, as well as 188 liters. With. at 2.4 liters. Soon this model was transformed into the RX 450 h, adding a sporty look to it and equipping it with an engine with a power of 300 hp. With. Crossover fans were impressed by its creative design and powerful engine, and the six-speed gearbox did not go unnoticed.

Types of models

The country of origin of this prestigious brand has produced four generations of the car. They include the following range of models:

• compact - IS HS;
• medium size - GS;
• crossovers - LX, SUV, LX:
• coupe - LFA, SC

In 2018, LEXUS presented a new generation sedan class car - LEXUS ES 2019, Lexus UX -2018 crossover, Lexus LF-1 Limitless Concept. Japan is the country of manufacture of Lexus. Its headquarters is in Toyota.

The history of the Lexus car dates back to 1983 in a country where people value comfort - in Japan. At that time, brands such as BMW, Mercedes-Benz, Jaguar were in demand. The Japanese manufacturer Toyota was not at all afraid of the appearance of these car brands. On the contrary, I decided to take a competitive path. Those who managed to develop the world-famous Toyota cars also worked on the creation of Lexus. At that time, the team included about 1450 workers, among them were progressive engineers and talented designers. The development and production of the car took more than five years. The developers managed to compete with their rivals in 1988 thanks to the appearance of the chic, luxurious and prestigious car Lexus LS400. Moreover, he attracted the attention of society not only with his appearance, but also with the ideal characteristics of the motor. Since its introduction, it has managed to win the hearts of many luxury car enthusiasts.

Lexus in America

However, Japan was not the only Lexus manufacturing country. After a rapid increase in demand for cars of this brand in the United States, a plant was built, which also began to produce Lexus. True, it differs in many ways from the Japanese version. Lexus production in Japan was aimed at maintaining ergonomics and at the lowest cost, while in the US the main emphasis was on power, size and comfort.

First successful car

The country of origin of the Lexus LS400 is Japan. It was the absolute opposite. Designers created it on the basis of American production. They believed in a bright future, that one day the brand should conquer not only Europe and the countries adjacent to it, but also all world markets.

The development of the Lexus LS400 was the most daring step in the history of the Japanese automobile industry since the release of the Toyota brand. He was recognized in 1990 as the best selling and best car brought to America. The Lexus SC400 has an eight-cylinder engine that includes 32 valves. Its volume is 4 liters, and the power is 294 horsepower. It also has a five-speed gearbox.

Further development

The next move of the manufacturer was the Lexus GS-300 - its beautiful streamlined body and stylish design immediately attracted a lot of interested buyers. The American theme in the production of powerful cars pushed Toyota to develop the GS 300 3T sports sedan with a forced engine from Motosport.

Lexus GS-300 manufacturing countries - Japan, USA. It was introduced to America in 1991 along with the Toyota Camry, and the world premiere took place in 1993. It was a car of the sedan type, the engine of which has a capacity of 221 hp. With. with a volume of 3 liters, which corresponded to the American standard. It was followed by the all-wheel drive SUV Lexus LX 450, which entered the American market in 1996. Its production was based on Toyota Land Cruiser 200 models. Both models were similar and differed little.

Also in 1991, the Lexus SC 400 was introduced, which borrowed the design from the export version of the Toyota Soarer. And in 1998, the first show of a car from Toyota Motor took place, which included a preview of the IS model. Thus, in 1999, the first improved and modified Lexus, the IS 200, appeared, which was widely supplied to European and American markets.

New generation

Then, in 2000, other new items were added to this range: LS430, IS300. They replaced the outdated SC 300 and 400 coupes. In 2001, the first Lexus SC430 convertible was introduced at the Geneva Motor Show. It features a beautiful, sporty, unsurpassed design that attracts all pedestrians and motorists who meet it on its way. It has a wide and low shape. Gives the driver a perfect sense of comfort in motion. The car looks chic with both open and closed views of the roof.

The Lexus SC430 is rear-wheel drive and is equipped with a 4.3-liter V-8 engine that develops up to 282 hp. with., and a five-speed automatic adaptive transmission. To "hundreds" the car accelerates in just 6.4 seconds.

Perfect car

The next car that is popular to this day is the Lexus RX 300. This brand new SUV was introduced in 2001 at the North American Auto Show in Detroit. The car has impressive dimensions. After a successful release, the manufacturers decided to update it and dubbed the updated version of the release of the Lexus RX 330. The changes consisted in increasing the length and width of the car, as well as equipping the model with a 3.3 liter v-shaped six-cylinder engine with a capacity of 230 horsepower.

Later, in 2009, a Lexus RX 350 brand car model appeared. This SUV has a capacity of 271 horsepower with a volume of 3.7 liters, as well as 188 hp. With. at 2.4 liters. Soon this model was transformed into the RX 450 h, adding a sporty look to it and equipping it with an engine with a power of 300 hp. With. Crossover fans were impressed by its creative design and powerful engine, and the six-speed gearbox did not go unnoticed.

Types of models

The country of origin of this prestigious brand has produced four generations of the car. They include the following range of models:

• compact - IS HS;
• medium size - GS;
• crossovers - LX, SUV, LX:
• coupe - LFA, SC

In 2018, LEXUS presented a new generation sedan class car - LEXUS ES 2019, Lexus UX -2018 crossover, Lexus LF-1 Limitless Concept. Japan is the country of manufacture of Lexus. Its headquarters is in Toyota.

The premium car segment is like an elite club that accepts only the elite. In order to become a member, you need an appropriate pedigree, but Lexus managed to enter this club without any titles and regalia.

In 1983, the management of Toyota, headed by Chairman of the Board of Directors Eiji Toyoda, decided to create a new brand under which it was planned to produce premium cars for the US market, designed to compete with Cadillac, BMW, Jaguar, Lincoln and Mercedes products. Benz (Audi was not among the "premium" brands then). The beginning of this project was the development of the brand itself. The task was not easy, because the work had to be done from scratch.

Marketers needed to come up with a word that would be associated with wealth and luxury, easy to remember, and at the same time was harmonious. Of all the proposed options, the Toyota board of directors approved the “synthetic” name Lexus, which meant nothing, but was consonant with the word “Lux”.

The new brand was introduced in 1988 at the Los Angeles Auto Show, and in 1989 at the Detroit Auto Show, the world premiere of the first Lexus models, the LS 400 and ES 250, took place (the letters in the names of these cars meant Luxury Sedan and Executive Sedan, and figures - engine displacement: 400 - 4.0 liters, 250 - 2.5 liters). Thanks to excellent consumer qualities, a wealth of equipment, the highest reliability and an attractive price, Lexus cars quickly gained success in the US and Canadian markets, setting off to conquer the rest of the world. Toyota's example proved contagious, and other Japanese automakers soon followed. So in 1989, Nissan got the Infiniti brand, and Honda got the Acura brand.

1989 Lexus ES 250

1989 Lexus LS400

Having occupied the niche of "premium" sedans, Lexus decided to move on and expand the lineup. So in 1991, the SC coupe-cabriolet with a hard folding roof was released. To promote this model, the Japanese used not only the usual advertising resources: in 2003, the Terminator 3 block buster was released, where the Lexus SC (already the second generation) “played” one of the roles. The costs paid off handsomely: after the film was released, sales of the coupe-cabriolet increased significantly. Inspired by the success, the Japanese premium brand continued to cooperate with American cinema, “lighting up” in various films not only serial models, but also concepts – in particular, the Lexus 2054, on which Tom Cruise escaped from the chase in the science fiction action movie Minority Report.

2001 Lexus SC 430

Lexus 2054

Following the release of the convertible coupe, the guys from Lexus decided to take on the SUV class, which was rapidly gaining popularity in America. There was no need to reinvent the wheel - the first sports utility Lexus, which entered the market in 1996 under the LX index, was a slightly modified Toyota Land Cruiser 80 SUV (with a 4.5-liter gasoline engine, rich interior trim and an extensive list of options). And just a year later, Lexus made its debut in the crossover niche with the RX 300 model, built on the Toyota Camry chassis. And the Japanese did not rest on this: in 1998, the LX 450 was replaced by a more modern and powerful LX 470, created on the basis of the Toyota Land Cruiser 100. And four years later, a smaller SUV, the GX, which had a more modest modification in face of Toyota Land Cruiser Prado. By the way, it was SUV models that allowed Lexus to succeed in the Russian market.

1996 Lexus LX450

1997 Lexus RX 300

1998 Lexus LX470

2002 Lexus GX470

Today, the Lexus brand is present in all of the most important premium segments, and the range of models will expand in the future. So the company's priority plans include the release of a compact crossover, which will be one step below the Lexus RX. The prototype of such a car was first shown in September 2013 at the Frankfurt Motor Show, and it will reach dealer showrooms no sooner than in a couple of years.